“I’ve really operated a career at the intersection of where technology is transforming healthy living categories,” Wing said.
Three particular experiences shaped her approach to leading the Oobli, she said: Nike, where she learned the importance of customer obsession; healthcare technology, where she developed a deeper understanding of metabolic disease; and her work in technology, venture and law, which made her comfortable with disruption and transformation.
That experience has also shaped how Wing leads teams through periods of rapid growth. Her advice is to hire great talent, create a framework that allows people to perform at their best and then “get out of the way” to let the team execute.
For women pursuing leadership, Wing said women need to understand how the game is played, take risks before they feel completely ready and invest in relationships and networking.
“Soft skills and the networking and the time and being in the room is as important as the hard skills and I think a lot of women don’t think about that in work early in their career,” she said. “Have thick skin. You will be judged more harshly. You do have a smaller margin of error. That doesn’t mean you’re not great. So go at it and know that you win by taking shots and you win by being part of the opportunity.”
Wing also highlighted the importance of leading with empathy, crediting her parents for shaping her approach to service and purpose. Growing up as one of 10 children, including seven adopted siblings, she said she was raised with the idea that there was “always room at the table.” She has carried that philosophy into her career, saying she has “voted” with her time by choosing opportunities where she believes she can make an impact.
Today, Wing sees Oobli’s mission — using plant-based sweet proteins to reduce sugar while maintaining taste — as part of a broader shift toward recognizing that “food is health.”
Wing hopes her legacy will be defined by the people she has helped lead. The greatest compliment, she said, is seeing people choose to follow her across companies and even industries.
“I’d like to think that’s the legacy that I’ll leave,” Wing said.
