Brands are also broadening established ingredients into new need states, with creatine continuing to move into women’s health and longevity, while fiber, mushrooms and beauty-from-within ingredients take on more targeted applications. Across the board, the launches reflect growing demand for products that fit easily into daily routines while addressing specific health and wellness needs.
One A Day Women’s Multi Gummy
One A Day has reformulated its Women’s Multi Gummy with 1,000 mcg of biotin per serving, up from the previous formula, to provide targeted nutritional support for healthy hair, skin and nails alongside everyday multivitamin benefits. The formula also includes vitamins A, C and E and zinc, plus B vitamins for energy support and vitamin D for bone health. Available now at Walmart stores nationwide and online.
O Positiv’s URO Hair Growth + Volume
O Positiv Health just unleashed its URO Hair Growth + Volume, a daily capsule aimed at supporting women’s hair growth and volume amid hormonal changes, stress and nutritional deficiencies. The formula features Serevelle, a clinically studied branded ingredient the company said increased hair density 12.8x versus placebo after 90 days, along with holy basil and scalp-supporting nutrients. The supplement is dermatologist-backed and third-party tested, with the brand positioning it as a simple, root-cause-focused approach to women’s hair health.
LOAM’s Wheat-Free Prebiotic Fiber Formula
LOAM released a wheat-free version of its Prebiotic Fiber Formula following high consumer demand for more accessible prebiotic fiber products. The new formula offers 10g of fiber per serving without soluble wheat dextrin, while maintaining the original’s mixable format and benefits for digestive health, microbiome diversity, immune function and metabolic health.
Bulletproof’s Mood Booster Mushroom Latte
Bulletproof now offers Mood Booster Mushroom Latte, an instant format featuring lion’s mane, reishi, ashwagandha and MCT oil, as functional mushroom coffee continues to gain popularity. The latte combines instant Arabica coffee with creamer and subtle sweetness, offering about 50 mg of caffeine per serving and positioned around mood and everyday stress support.
Arrival’s Creatine Sachets
Arrival Wellness is expanding its Daily Creatine lineup with single-serve sachets, following its launch in 2025 with a two-ingredient creatine formula. The travel-friendly format provides the same 5g of creatine monohydrate and organic blueberry powder as the brand’s existing glass jar, with individual sachets that come 12-packs. The sachets are available for pre-order ahead of the August 25 launch, reflecting the growing focus on convenient, portable formats for daily creatine supplementation.
Beyond Raw LIT OTG V2
GNC recently reformulated its Beyond Raw LIT On-the-Go pre-workout with 250mg Cognizin, 50mg Senactiv, 5g L-citrulline and 50mg AstraGin, alongside enhanced electrolytes and caffeine from green coffee beans. The zero-sugar RTD is available in the flavors Gummy Worm, Gummy Shark and Passion Orange Guava, extending the pre-workout category into a more convenient grab-and-go format.
C4’s Sparkling Protein
C4 is expanding beyond energy drinks with C4 Sparkling Protein, a caffeine-free ready-to-drink beverage that offers 20g of protein, zero sugar and five vitamins and minerals in a carbonated format. Available in Cherry Vanilla, Strawberry Watermelon and Lemon Lime Fizz, the launch taps into demand for more convenient alternatives to traditional protein shakes and the growing crossover between sports nutrition and functional beverages.
Solaray’s UNLIMIT
Solaray recently debuted UNLIMIT, an eight-product longevity line built around ingredients including creatine monohydrate, MBP, NMN, liposomal NAD+, spermidine, fisetin, glutathione, PEAK ATP and NADH. The lineup’s three hero formulas combine 8g of creatine with 40mg MBP and 500mg L-leucine for muscle and bone support, 500mg NMN as an NAD+ precursor and liposomal NAD+ for cellular energy. The remaining formulas feature spermidine, fisetin, liposomal glutathione, PEAK ATP and NADH, giving consumers a range of targeted ingredients for healthy aging. The company said each product is designed to work on its own or as part of a broader routine, offering the flexibility to build a personalized approach to supporting long-term health and performance.
Theralogix Women’s Health Collection
Theralogix just launched two new NSF-certified formulas: Magnesium L-Theanine Complex, designed to support relaxation and restorative sleep, and TreBiome, a daily synbiotic that combines probiotics, prebiotics and postbiotics to support microbiome balance, digestion and gut and vaginal health. The launches expand Theralogix’s science-backed women’s health portfolio into sleep and microbiome support.
