Gut health also remains a dominant innovation platform, appearing in products targeting metabolism, skin health and digestive resilience. Across all categories, brands are leaning into multifunctional formulas and convenient powder formats that address multiple consumer needs through a single daily product.
She’s Flowing by Legendairy Milk
Legendairy Milk launched She’s Flowing, a fenugreek-free lactation drink mix formulated to support both hydration and milk production during breastfeeding. Available in a blackberry flavor, the powdered beverage contains moringa, goat’s rue and milk thistle, ingredients traditionally used to support prolactin activity, lactation and postpartum wellness. The product is designed to help breastfeeding mothers address hydration and lactation needs through a convenient daily drink.
Designs for Health’s Akkermansia Pro GLP-1 Probiotic
Designs for Health just released its Akkermansia Pro GLP-1 Probiotic, a practitioner-focused synbiotic combining pasteurized Akkermansia muciniphila with BPL1 postbiotic to support metabolic health, gut function and healthy body composition. The once-daily formula taps into growing consumer interest in GLP-1-related nutrition and microbiome-based weight management solutions by targeting gut barrier integrity, metabolic balance and natural GLP-1 pathways.
Swanson’s Menopause Support for day and night
Swanson Vitamins unveiled a dual-formula menopause support system featuring separate daytime and nighttime supplements designed to address around-the-clock symptom management. The non-hormonal formulas combine ingredients such as black cohosh, BioDIM, ashwagandha, green tea extract, L-theanine and magnesium glycinate to support energy, mood, hot flashes, stress management and sleep quality during menopause.
Clear Whey Protein by Garden of Life
Garden of Life introduced Clear Whey Protein, a whey protein isolate powder delivering 20 g of protein per serving in a lighter, water-mixable format. Available in Mango Mist, Lemon Frost and Unflavored varieties, the product is iGEN Non-GMO certified and free from artificial colors and sweeteners. The launch is supported by a marketing partnership with adventurer and filmmaker Dylan Efron, highlighting the brand’s ingredient sourcing and wellness-focused storytelling initiatives.
Plexus Worldwide’s Plexus Armor
Plexus Worldwide expanded its gut health portfolio with Plexus Armor, a powdered supplement formulated to support gut lining integrity. The formula combines A2 colostrum, L-glutamine, acacia prebiotic fiber, a heat-inactivated Lacticaseibacillus paracasei postbiotic and a proprietary botanical blend designed to promote digestive health, microbiome balance, nutrient absorption and immune function.
Lust by Evoke
Evoke added a new product to its sexual wellness lineup with Lust, a women-focused botanical supplement formulated with red maca, damiana, fenugreek and ashwagandha to support mood, vitality and confidence. The launch joins the brand’s Desire formula, featuring maca, ashwagandha, tongkat ali, ginkgo leaf and horny goat weed for libido and vitality support. Both products are available in traditional botanical and THC-infused formats, reflecting growing consumer interest in personalized sexual wellness solutions.
HUM’s Flatter Me Fiber GLP-1 Booster
HUM Nutrition expanded its Flatter Me portfolio with Flatter Me Fiber GLP-1 Booster Peach Iced Tea Energy, a powdered supplement that combines fiber, digestive enzymes and green tea-derived caffeine. The formula features 100 mg of caffeine sourced from green tea leaves, 18 digestive enzymes and ingredients designed to support digestion, gut health, energy and GLP-1-related metabolic pathways in a single daily serving.
Florastor’s Digest + Skin Renew
Florastor just rolled out Digest + Skin Renew, a supplement that combines probiotics, botanicals and vitamin C to support both digestive and skin health. The formula is designed to help maintain digestive balance, reduce occasional bloating, support immune function and improve skin firmness while reducing the appearance of fine lines and wrinkles, reflecting growing consumer interest in the gut-skin connection.
Better Blends’ low FODMAP protein powder
Better Blends launched what it describes as the first Low FODMAP-certified plant-based protein powder, targeting consumers with IBS, IBD, SIBO and other digestive sensitivities. Available in Vanilla Dream and Chocolate Swirl flavors, the vegan formula delivers 20 g of protein per serving and includes ingredients such as pea protein, brown rice protein, potato fiber, L-glutamine and slippery elm bark, while excluding dairy, gluten, gums, sugar alcohols and added sugars.
