Active nutrition

Has Joe Wicks unfairly demonized protein bars?

Has Joe Wicks unfairly demonized protein bars?

By Olivia Haslam

Joe Wicks may have bitten off more than he can chew by targeting protein bars in his war on ultra-processed foods (UPFs). Experts weigh in after his new documentary broadcast.

Last call for sports and active nutrition start-ups for SANS 2026

Last call for sports and active nutrition start-ups for SANS 2026

By Stephen Daniells

The deadline is fast approaching for entries to the Sports & Active Nutrition Summit’s Start-up Stars initiative, which will spotlight three pioneering entrepreneurs at the 2026 summit and provide a platform for industry engagement and visibility.

The ‘proteinification’ of everything

The ‘proteinification’ of everything

By Danielle Masterson

Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.

Brand new: HealthKart, Haleon, NatXtra, GNC in the spotlight

Brand new: HealthKart, Haleon, NatXtra, GNC in the spotlight

By Tingmin Koe

See new developments from health and nutrition brands across Asia-Pacific, including HealthKart’s exclusive partnership with bodybuilding Olympian Ronnie Coleman, Haleon’s Bone Up campaign, and NatXtra gummy nutraceuticals launch.

Balchem kicks off consumer-facing K2VITAL promotion

Balchem kicks off consumer-facing K2VITAL promotion

By Olivia Haslam

Supplier Balchem launched its consumer-facing marketing campaign for its K2VITAL ingredient following a successful trial partnership with the FC Bayern (FCB) women’s football team.

Myoform debuts personalized nutrition platform

Myoform debuts personalized nutrition platform

By Stephen Daniells

UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.

NutraCast: Nutrabolt on the ‘Energy Drink 2.0′ revolution

NutraCast: Nutrabolt on the ‘Energy Drink 2.0′ revolution

By Danielle Masterson

Once dominated by a few established brands that relied on high-sugar, high-caffeine formulas for an energy boost, today’s energy drink market is larger, more fragmented and healthier than that of the early 2000s.

UK teen energy drink ban: Is caffeine really the culprit?

UK teen energy drink ban: Is caffeine really the culprit?

By Olivia Haslam

The UK government will consult on banning high-caffeine energy drinks for under-16s in England over health concerns. However, a new study suggests energy drinks may only be indirectly linked to poor adolescent health, so what makes them risky?