Active nutrition

Probiotic strain may support exercise endurance, study suggests

Probiotic strain may support exercise endurance, study suggests

By Louisa Richards

One week of SLAB51 multi-strain probiotic supplementation was associated with longer total exercise duration and exercise duration above Respiratory Exchange Ratio (RER), as well as higher pre-exercise antioxidant activity compared with placebo.

Beetroot nitrates may attenuate caffeine-induced arterial stiffness

Beetroot nitrates may attenuate caffeine-induced arterial stiffness

By Louisa Richards

New research from Loughborough University showed that acute caffeine consumption increased arterial stiffness in adults. However, when caffeine was ingested simultaneously with a beetroot powder supplement, the changes were no longer significant.

Study backs HMB’s role in age-related muscle preservation

Study backs HMB’s role in age-related muscle preservation

By Louisa Richards

A new study showed that beta-hydroxy-beta-methylbutyrate (HMB) showed beneficial effects on muscle protein synthesis and breakdown in older adults consuming whey protein, and revealed sex-based differences.

Whey protein pricing: An insider’s view on business strategy

Whey protein pricing: An insider’s view on business strategy

By Nikki Hancocks

From gym-goers to GLP-1 users, consumers have never been more interested in protein. But as the ingredient moves further into mainstream formulations, record whey prices have prompted the exploration of alternatives, raising questions about what can...

ASA ruling on blurred reviews reveals strict criteria on claims

ASA ruling on blurred reviews reveals strict criteria on claims

By Olivia Haslam

A new ruling from the Advertising Standards Authority (ASA) over The Turmeric Co.’s use of blurred customer testimonials reinforces the agency’s strict stance on disease claims, reminding the industry that even implied treatment claims are off-limits.