Survey: Sexual wellness gains ground in supplement market
Sexual wellness may be edging further into the supplement mainstream as consumer interest in products spanning intimate health, beauty and healthy aging creates new territory for brands.
Active nutrition
GLP-1 nutrition race heats up as Nestlé, supplements and pharma target ‘companion’ market
Nestlé’s latest GLP-1 strategy suggests that what started as a supplement-industry opportunity is becoming a much broader nutrition category.
Microbiome modulation beyond digestion: Four emerging opportunities
The science of the microbiome has moved beyond digestive wellness, with a complex ecosystem found to influence how we perform, age, and thrive.
August Launch Pad: Convenience, targeted benefits and multifunctional formulas converge
This month’s launches highlight the continued expansion of convenient, targeted and multifunctional formats, from creatine sachets and sparkling protein to instant mushroom lattes and on-the-go pre-workout.
Monterey Nutra doubles output as mushroom projects scale
The California-based mushroom supplier says brands are arriving with defined benefits, formats and target consumers as more projects move toward commercial launch.
Which sports nutrition brands is AI recommending to consumers?
A new analysis suggests AI-generated recommendations can shift dramatically depending on how consumers phrase their questions, while experts caution that AI visibility remains difficult to measure.
Q&A: How wearables are pushing supplement brands into new regulatory territory
Connected wellness products offer supplement companies opportunities to reach beyond traditional categories, but that move may also expose them to new safety requirements and closer regulatory scrutiny.
Research builds evidence for gut-muscle axis and proposes AI sarcopenia prediction tool
Probiotics may help protect muscle health in older adults, while a predictive AI model could help identify people at higher risk of sarcopenia, according to a new study.
The rise of supplement drop culture: How limited editions have become an innovation playbook
No longer confined to sneakers and streetwear, limited-edition “drops” are becoming a strategic tool for wellness brands to drive trial, test innovation, re-engage consumers and build long-term loyalty.
Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate
NSF Certified for Sport continues to expand beyond its traditional sports nutrition roots, with Thorne’s announcement that its Basic Prenatal is the first prenatal supplement containing a bioactive form of folate to earn the certification.
2026 NutraIngredients Awards winners reflect nutrition trends
The winners of the 2026 NutraIngredients Awards came from every corner of the nutrition industry, but looking across this year’s categories, several common threads emerged...
Ryse sued over alleged protein shortfalls in Clear Protein Drinks
Ryse Up Sports Nutrition is facing a proposed class action alleging its Ryse Clear Protein Drinks contain between 6% and 11% less protein than the 22 g declared on the label.
NutraCast: BODi CEO on keeping active nutrition simple amid AI, GLP-1s and wellness trends
As consumers gravitate toward longevity, metabolic health and science-backed wellness, BODi is doubling down on what CEO Carl Daikeler calls the fundamentals: movement and whole-food nutrition.
Evidence-based nutrition to underpin Commonwealth Games success
Elite athletes competing at the Glasgow 2026 Commonwealth Games are increasingly turning to personalized nutrition plans and evidence-backed supplements.
‘It’s not about how loud you shout’: Glanbia on AI and nutrition transparency
With consumers increasingly proactive and scrutinizing products through AI, social media, and comparison apps, brands are urged to provide accurate, evidence-backed, and accessible information rather than relying on marketing claims.
AG1 study finds greens powder increases circulation of multiple micronutrients
A study from AG1 researchers suggests its greens powder leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.
dsm-firmenich partners Nous to launch Koncentra across the global energy, focus and mood market
dsm-firmenich has partnered Italian foodtech startup Nous to bring its novel botanical complex, Koncentra, to the fast-expanding energy, focus and mood support market.
GNC: ‘Continuous iteration and forward motion are required to stay relevant’
A year after reformulating and redesigning its flagship Beyond Raw LIT pre-workout, GNC says the launch reflects a broader shift toward continuous innovation as consumers demand clinically backed ingredients alongside engaging product experiences.
The 2026 NutraIngredients USA Awards: And the winners are...
The winners of the 9th Annual NutraIngredients USA Awards were revealed this evening (July 13) during an awards presentation in Chicago.
Nexira goes straight to the source with acquisition of carob specialist Keragum
French botanical ingredient supplier Nexira has acquired Moroccan carob specialist Keragum in a move to strengthen supply chain control and improve traceability amid increasing demand for natural, clean-label ingredients.
AI entrepreneurs turn industry waste into tomorrow’s breakthrough ingredients
An Israeli health-tech startup is uniting the industry to uncover functional ingredients from waste streams, with two bioactives revealed as potential disruptors in the booming GLP-1 arena.
Collagen peptide supplements may boost resistance training response: RCT
A combination of specific collagen peptide supplementation and resistance training may increase collagen content in connective tissue more than resistance training alone, says a new study using Gelita’s BodyBalance ingredient.
Top trends shaping supplement purchases in 2026, according to The Vitamin Shoppe
Consumers are becoming more selective about the supplements they buy, placing greater emphasis on transparency, clinically studied ingredients and products that fit into everyday routines.
Across the Nutraverse: Influencer marketing guidelines, protein powder in Texas, creatine chews in India
Catch up with our weekly round-up of key news from across the Nutraverse.
NutraCast: Liquid I.V.’s R&D chief taps nostalgia to drive hydration innovation
Hydration has evolved beyond simply replacing electrolytes. Today’s consumers expect products that are effective, enjoyable and emotionally engaging, prompting brands to rethink how functional beverages are developed and marketed.
June Launch Pad: Targeted life stage support, gut health and multi-benefit formulations dominate
This month’s launches highlight women’s health innovation as it becomes more specialized, moving beyond multivitamins into menopause, libido, lactation and healthy aging.
Mintel: Muscle, ovarian and gut health emerge as key pillars of women’s longevity
The women’s longevity market is moving beyond surface-level appearance and toward a broader focus on healthspan, resilience and function, according to new research from Mintel.
Why Herbalife continues to invest in Ronaldo
As sports nutrition expands beyond elite athletes, Herbalife is using its long-running relationship with Cristiano Ronaldo to connect performance-focused habits with a broader consumer audience, including Hispanic consumers who remain underrepresented...
Blackcurrant may boost strength and focus, but not sprint power
A short course of New Zealand blackcurrant (NZBC) supplements showed small improvements in certain strength measures and modest gains in some cognitive performance tests in resistance-trained adults, according to a study published in Nutrients.
NutraCast: Tingling-free beta-alanine opens up new opportunities in active nutrition
Beta-alanine has long been one of sports nutrition’s most established performance ingredients, but it has also carried a challenge: paresthesia—that tingling, itchy sensation many consumers experience after use. While some users embrace the feeling,...
NutraIngredients USA Awards 2026: And the finalists are…
NutraIngredients is pleased to announce the finalists for the NutraIngredients USA Awards 2026... The winners will be announced during an awards presentation in July.
Jenerise launches precision-grade creatine monohydrate
Creatine innovation and education company Jenerise has launched a ‘precision-grade’ creatine monohydrate that seeks to raise creatine quality-standards across the dietary supplement market.
NutraCast: How Military Energy Gum became the first NSF Certified for Sport gum product
What started as a military solution for fatigue has evolved into one of the more unexpected formats in performance nutrition: Military Energy Gum (MEG). The chewable delivery system was originally developed for warfighters and has become the first gum...
Suannutra USA partners with Fitoplancton Marino for US distribution of TetraSOD
The bioactive marine complex TetraSOD has the potential to become a true hero ingredient in the US market, according to Suannutra USA after it inked a distribution deal with the ingredient’s developer.
Laird Superfood acquires Terrasoul Superfoods backed by $60M venture capital investment
The $48M transaction reflects ongoing consolidation in the U.S. superfoods category.
David Beckham’s IM8-Inter Miami deal signals shift toward equity-based sports nutrition partnerships
Under the agreement, IM8 becomes Inter Miami’s exclusive official health supplements partner, while the club will also take an equity stake in parent company Prenetics Global Limited.
Across the Nutraverse: India’s ashwagandha leaf ban, prebiotics in Canada, sports nutrition opportunity
Catch up with our weekly round-up of key news from across the Nutraverse.
Create Wellness vows to defend itself against class action on creatine gummy claims
A lawsuit against Create Wellness alleges the company is falsely advertising that its gummies contain more creatine than they do. The company said it will vigorously defend itself.
Today! Men’s health market momentum webinar
Experts from GNC, CPG Radar, and Holon Law Partners will share data and insight during a free webinar today, April 28 that explores the rapidly evolving men’s health supplement sector.
Sports nutrition company Maurten fuels Sawe to marathon world record
Kenyan athlete Sabastian Sawe became the first person to break the two-hour barrier in an official marathon yesterday in London—a feat fueled by 115 g of carbohydrate every hour.
Across the Nutraverse: Clinical trials for active women, Andrographis in Australia, MPL in the House
Catch up with our weekly round-up of key news from across the Nutraverse.
NMN shown to suppress post-exercise inflammation
A new pilot study conducted in Taiwan showed that the supplementation of nicotinamide mononucleotide (NMN) could lower inflammation in young men who have undergone blood flow restriction-resistance exercise.
Vitamin K2 may influence neuromuscular signaling: RCT
Supplements of vitamin K2 may exert positive neuromuscular changes in older adults, says a new study using Balchem’s K2VITAL ingredient.
Men’s health moves beyond muscle as data reveals a broader shift in wellness
Men are expanding their focus and looking past performance, with younger consumers driving demand for supplements, functional foods and GLP-1-related solutions.
Capital Q Ventures funds nutrition brand Nur to ‘redefine’ protein category
Nutrition company Nur has received investment from Capital Q Ventures to advance protein through high-absorption formats for daily hydration.
Webinar: What’s driving growth for the men’s health supplement sector?
Hear from experts from GNC, CPG Radar and Holon Law Partners in a free webinar on April 28 that explores the rapidly evolving men’s health supplement sector.