NutraIngredients USA Awards 2026: And the finalists are…
NutraIngredients is pleased to announce the finalists for the NutraIngredients USA Awards 2026... The winners will be announced during an awards presentation in July.
Active nutrition
Jenerise launches precision-grade creatine monohydrate
Creatine innovation and education company Jenerise has launched a ‘precision-grade’ creatine monohydrate that seeks to raise creatine quality-standards across the dietary supplement market.
NutraCast: How Military Energy Gum became the first NSF Certified for Sport gum product
What started as a military solution for fatigue has evolved into one of the more unexpected formats in performance nutrition: Military Energy Gum (MEG). The chewable delivery system was originally developed for warfighters and has become the first gum...
Suannutra USA partners with Fitoplancton Marino for US distribution of TetraSOD
The bioactive marine complex TetraSOD has the potential to become a true hero ingredient in the US market, according to Suannutra USA after it inked a distribution deal with the ingredient’s developer.
Laird Superfood acquires Terrasoul Superfoods backed by $60M venture capital investment
The $48M transaction reflects ongoing consolidation in the U.S. superfoods category.
David Beckham’s IM8-Inter Miami deal signals shift toward equity-based sports nutrition partnerships
Under the agreement, IM8 becomes Inter Miami’s exclusive official health supplements partner, while the club will also take an equity stake in parent company Prenetics Global Limited.
Across the Nutraverse: India’s ashwagandha leaf ban, prebiotics in Canada, sports nutrition opportunity
Catch up with our weekly round-up of key news from across the Nutraverse.
Create Wellness vows to defend itself against class action on creatine gummy claims
A lawsuit against Create Wellness alleges the company is falsely advertising that its gummies contain more creatine than they do. The company said it will vigorously defend itself.
Today! Men’s health market momentum webinar
Experts from GNC, CPG Radar, and Holon Law Partners will share data and insight during a free webinar today, April 28 that explores the rapidly evolving men’s health supplement sector.
Sports nutrition company Maurten fuels Sawe to marathon world record
Kenyan athlete Sabastian Sawe became the first person to break the two-hour barrier in an official marathon yesterday in London—a feat fueled by 115 g of carbohydrate every hour.
Across the Nutraverse: Clinical trials for active women, Andrographis in Australia, MPL in the House
Catch up with our weekly round-up of key news from across the Nutraverse.
NMN shown to suppress post-exercise inflammation
A new pilot study conducted in Taiwan showed that the supplementation of nicotinamide mononucleotide (NMN) could lower inflammation in young men who have undergone blood flow restriction-resistance exercise.
Vitamin K2 may influence neuromuscular signaling: RCT
Supplements of vitamin K2 may exert positive neuromuscular changes in older adults, says a new study using Balchem’s K2VITAL ingredient.
Men’s health moves beyond muscle as data reveals a broader shift in wellness
Men are expanding their focus and looking past performance, with younger consumers driving demand for supplements, functional foods and GLP-1-related solutions.
Capital Q Ventures funds nutrition brand Nur to ‘redefine’ protein category
Nutrition company Nur has received investment from Capital Q Ventures to advance protein through high-absorption formats for daily hydration.
Webinar: What’s driving growth for the men’s health supplement sector?
Hear from experts from GNC, CPG Radar and Holon Law Partners in a free webinar on April 28 that explores the rapidly evolving men’s health supplement sector.
Saanroo expands Levagen+ research into companion animal health
The wellness ingredient company revealed findings from a new study at SupplySide Connect New Jersey. The research marks Saanroo’s first published companion animal clinical study of Levagen + .
AG1 reports short‑term micronutrient gains, targeted microbiome effects
Consuming a complex multi-ingredient supplement for two weeks improved micronutrient sufficiency and enriched beneficial gut microbiota in healthy, resistance‑trained adults without affecting digestive tolerance, according to a study funded by all-in-one...
‘Industry must rethink creatine messaging for women’: Dr. Sue Kleiner
While creatine remains strongly associated with male bodybuilding and strength sports, the bigger issue may not be consumer resistance, but industry assumptions...
Low-dose ashwagandha effective for exercise endurance and overall performance: RCT
Thirty milligrams per day of an optimized ashwagandha ingredient may boost cardiorespiratory fitness and delay the onset fatigue in healthy adults, according to data from a randomized, double-blind, placebo-controlled study.
PUMPS: What’s up with the rebrand?
After stepping back from her What’s Up with Supps events, Diana Morgan is rethinking what networking looks like in the dietary supplement industry—moving away from signature cocktails, stilt performances and flying trapeze acts on the dance floor to...
SANS 2026: State-level rules and class action trends raise new stakes for supplement brands
Dietary supplement companies may be focused on FDA activity in Washington, but at the Sports & Active Nutrition Summit (SANS), Rend Al‑Mondhiry, partner at Amin Wasserman Gurnani LLP, warned that some of the major risks are emerging much closer to home.
Sports nutrition cannot rely on efficacy alone as flavor expectations rise, says Nutrabolt VP
Flavor has moved up the priority list in sports and active nutrition product development as rising consumer expectations affect formulation strategy across the category, according to Nutrabolt VP of product development Frank DiLorenzo.
Last call for the 2026 NutraIngredients-USA Award submissions!
You still have time to submit entries to the prestigious NutraIngredients-USA Awards, but the deadline, set for Friday, March 27, 2026 at 11:55 p.m. CT, is quickly approaching!
Vitamins B3 plus B6 may boost muscle repair after high intensity exercise: Nestlé study
A combination of vitamins B3 (nicotinamide) and B6 (pyridoxine) may stimulate muscle stem cells and accelerate muscle regeneration and repair after high intensity exercise, says a new study.
Women are redefining sports nutrition—and GNC is paying attention
After more than two decades at GNC, Rachel Jones, RDN, has had a front-row seat to one of the most significant shifts in sports nutrition: the rise of the female consumer.
Industry leaders praise ‘high bar’ of NutraIngredients USA awards as entry deadline approaches
With the extended deadline for the NutraIngredients-USA Awards 2026 now just days away, the window for companies across the U.S. supplement and nutrition sector to submit their entries is almost closed.
Are calorie counts wrong or just outdated? David Protein lawsuit sparks debate
A lawsuit challenging the nutrition claims of David Protein bars is putting calorie counts under the microscope and highlighting a deeper debate over how those numbers are determined in the first place.
Danone expands complete nutrition portfolio with €1 billion Huel deal
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
Creatine lawsuits, peptide pitfalls and GLP-1 risks take center stage at SANS
At the Sports & Active Nutrition Summit in San Diego, attorney Amber Littlejohn highlighted a growing set of regulatory challenges facing brands as innovation accelerates across sports nutrition and adjacent categories.
Across the Nutraverse: GOED unveils new database, Magtein in the UK, gut microbe and muscle strength
Catch up with our weekly round-up of key news from across the Nutraverse.
Deadline extended for the NutraIngredients-USA Awards!
For those who haven’t submitted yet, time is on your side.
Women’s health: Are we entering an era of physiology-first formulation?
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
Could a gut microbe improve muscle strength and slow sarcopenia?
A species of gut bacteria may be associated with higher grip strength in humans and could convert muscle fibers to fast-twitch (type II) in mice, says a new study from researchers in Spain and the Netherlands.
Fueling the NFL: A look inside elite sports nutrition strategies
Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...
Trendspotting with SPINS: Protein, creatine take over Expo West 2026
With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.
Five product categories offer opportunities for NutraIngredients USA Awards glory
The prestigious NutraIngredients USA Awards are back with 16 categories honoring the best and brightest in the U.S. dietary supplement industry, including our five “product of the year” categories.
Protein startup partners global tech specialist to scale ‘superior’ animal-free collagen
Animal-free protein innovator Provenance Bio has partnered German CDMO Artes Biotechnology to scale its precision hydroxylated collagen peptide.
Six ingredient categories offer opportunities for NutraIngredients USA Awards glory
The prestigious NutraIngredients USA Awards are back with 16 categories honoring the best and brightest in the U.S. dietary supplement industry, including our six “ingredient of the year” categories.
Magtein joins Schwarzenegger platform for brain health push
Magtein supplier ThreoTech has announced a partnership with Arnold Schwarzenegger’s Arnold’s Pump Club wellness platform to broaden consumer education around magnesium L-threonate and its potential role in cognitive health and healthy aging.
Turmeric extract may support sports recovery: RCT
Daily supplementation with a proprietary turmeric formulation may improve muscle function and reduce muscle soreness post-exercise, says a new study using Givaudan’s TurmiPure Gold.
A celebration of innovation: Reasons to enter the NutraIngredients USA Awards
Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.
The Vitamin Shoppe president talks big trends and growth areas
2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...
Verley set to launch animal-free whey following €32M investment
After completing an oversubscribed €32 million Series A financing round, French fermented whey manufacturer Verley will ramp up production capacity of its animal free protein ready for launch later this year.
Across the Nutraverse: WCO recognizes supplements, Ronaldo and Herbalife, Pharmactive’s Korean opportunity
Catch up with our weekly round-up of key news from across the Nutraverse.
David Beckham’s IM8 Daily Ultimate Essentials supplement goes pro
IM8, the premium health and longevity brand co-founded by David Beckham and health sciences company Prenetics, has introduced a new clinical-grade version of its flagship Daily Ultimate Essentials supplement.
‘Pink gold’: Vivici launches fermentation-derived lactoferrin
Dutch company Vivici has launched a precision fermentation-derived lactoferrin, a whey protein, and announced it has achieved self-affirmed GRAS status for the ingredient in the United States.
Cristiano Ronaldo takes ownership role in Herbalife’s Pro2col
Herbalife Ltd. announced that Cristiano Ronaldo has invested $7.5 million in the company’s Pro2col technology platform, taking a 10% equity stake in HBL Pro2col Software, LLC, the subsidiary that owns the asset.