Active nutrition

2025 Start-Up Stars winner catch-up: The next chapter

2025 Start-Up Stars winner catch-up: The next chapter

By Cassandra Stern

Since winning NutraIngredients’ Start-up Stars competition in 2025, New History has expanded beyond its original nootropic pre-workout offering into functional hydration, launching its zero-sugar, non-carbonated beverage NH2O.

Start-Up Stars opens entries for 2027 summit

Start-Up Stars opens entries for 2027 summit

By Cassandra Stern

Three emerging sports and active nutrition companies will earn the chance to pitch their businesses, build industry connections and take the stage at the 2027 summit.

SANS USA moves to Dallas for 2027

SANS USA moves to Dallas for 2027

By Cassandra Stern

The Sports & Active Nutrition Summit USA (SANS USA) is heading to Dallas in 2027 after two consecutive sold-out editions in San Diego.

New Jersey legislator introduces restrictive supplements bill

New Jersey legislator introduces restrictive supplements bill

By Stephen Daniells

A lawmaker in New Jersey has filed a bill to prohibit the sale of weight loss and muscle building products to minors, part of a broader trend of state-level efforts to restrict youth access to certain dietary supplements.

Why Herbalife continues to invest in Ronaldo

Why Herbalife continues to invest in Ronaldo

By Cassandra Stern

As sports nutrition expands beyond elite athletes, Herbalife is using its long-running relationship with Cristiano Ronaldo to connect performance-focused habits with a broader consumer audience, including Hispanic consumers who remain underrepresented...

Blackcurrant may boost strength and focus, but not sprint power

Blackcurrant may boost strength and focus, but not sprint power

By Olivia Haslam

A short course of New Zealand blackcurrant (NZBC) supplements showed small improvements in certain strength measures and modest gains in some cognitive performance tests in resistance-trained adults, according to a study published in Nutrients.