Active nutrition

PUMPS: What’s up with the rebrand?

PUMPS: What’s up with the rebrand?

By Danielle Masterson

After stepping back from her What’s Up with Supps events, Diana Morgan is rethinking what networking looks like in the dietary supplement industry—moving away from signature cocktails, stilt performances and flying trapeze acts on the dance floor to...

Fueling the NFL: A look inside elite sports nutrition strategies

Fueling the NFL: A look inside elite sports nutrition strategies

By Danielle Masterson

Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...

Trendspotting with SPINS: Protein, creatine take over Expo West 2026

Trendspotting with SPINS: Protein, creatine take over Expo West 2026

By Danielle Masterson

With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.

Magtein joins Schwarzenegger platform for brain health push

Magtein joins Schwarzenegger platform for brain health push

By Cassandra Stern

Magtein supplier ThreoTech has announced a partnership with Arnold Schwarzenegger’s Arnold’s Pump Club wellness platform to broaden consumer education around magnesium L-threonate and its potential role in cognitive health and healthy aging.

Turmeric extract may support sports recovery: RCT

Turmeric extract may support sports recovery: RCT

By Stephen Daniells

Daily supplementation with a proprietary turmeric formulation may improve muscle function and reduce muscle soreness post-exercise, says a new study using Givaudan’s TurmiPure Gold.

The Vitamin Shoppe president talks big trends and growth areas

The Vitamin Shoppe president talks big trends and growth areas

2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...

SPINS: Protein still reigns but fiber, hormone support gain momentum

SPINS: Protein still reigns but fiber, hormone support gain momentum

By Danielle Masterson

Scott Dicker, senior director of market insights, SPINS, stepped away from the Sports & Active Nutrition Summit to share that active nutrition and performance supplements have led the vitamins and supplements category for the fifth consecutive year,...

The evolution of sports nutrition to active and now performance

The evolution of sports nutrition to active and now performance

By Stephen Daniells

The mainstreaming of the sports nutrition category to active, everyday performance that encompasses physical, cognitive, weight management and longevity is powering much of the growth and evolution of the entire dietary supplements industry.

Mintel report: Functional ingredients to watch in 2026

Mintel report: Functional ingredients to watch in 2026

By Cassandra Stern

Recovery, cognitive performance and skin health are increasingly shaping how U.S. consumers think about wellness and how they expect functional ingredients to show up in everyday products.

Cyvex adds plant-based ferritin iron to distribution portfolio

Cyvex adds plant-based ferritin iron to distribution portfolio

By Cassandra Stern

Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.