News, Analysis & Insights on Nutrition, Supplements, and Health
MaryRuth’s upcoming launch of its Advanced Liquid Skin Restore + Renew comes as the brand builds on momentum in adjacent categories and responds to growing demand for beauty-from-within solutions.
The prestigious NutraIngredients USA Awards are more than just ingredient and consumer product awards, with a range of specialty categories recognizing Innovations in Women’s Health, Start-ups and Nutrition Research.
Clöud Café has launched its coffee and matcha offerings at Ulta Beauty as alternative to leading collagen RTD products and marking the company’s first placement inside a US beauty specialty retailer.
The deadline for abstract submission for this year’s Probiota Americas Probiota Pioneers has been extended to Tuesday, April 7.
SmartyPants Vitamins has joined forces with the Chamber of Mothers (CoM) Unity program, a national initiative designed to strengthen community care by reconnecting mothers to one another and to local support resources.
The prestigious NutraIngredients USA Awards are back with 16 categories honoring the best and brightest in the U.S. dietary supplement industry, including our five “product of the year” categories.
Adults 65 and older make up 20% of the U.S. population, yet seniors only receive 1% of food and beverage innovation. Lucille Health is on a mission to close that gap.
FabFitFun has acquired supplement brand Paya Health as the lifestyle platform expands beyond its subscription box roots into wellness and ingestible beauty.
Magtein supplier ThreoTech has announced a partnership with Arnold Schwarzenegger’s Arnold’s Pump Club wellness platform to broaden consumer education around magnesium L-threonate and its potential role in cognitive health and healthy aging.
Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.
New research published in the Journal of Nutritional Science finds that healthy, exercising adults widely lack key micronutrients—especially vitamin D, vitamin E, calcium and magnesium—and women face the highest risk.
2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...
The NAD+ boosting effects of nicotinamide riboside (NR) and nicotinamide mononucleotide (NMN) may be linked to the action of the gut microbiome on these compounds, says a new study from Nestlé.
SuppCo, the health tech app that “helps people make sense of supplements,” has introduced TESTED by SuppCo, an independent certification program that anonymously purchases supplements and tests them to verify their active ingredients.
IM8, the premium health and longevity brand co-founded by David Beckham and health sciences company Prenetics, has introduced a new clinical-grade version of its flagship Daily Ultimate Essentials supplement.
Herbalife Ltd. announced that Cristiano Ronaldo has invested $7.5 million in the company’s Pro2col technology platform, taking a 10% equity stake in HBL Pro2col Software, LLC, the subsidiary that owns the asset.
The upcoming Expo West natural products tradeshow will inlcude a full day of workshops on climate risk assessment and scaling sustainability initiatives, culminating in a networking fair and awards ceremony recognizing leadership in net-zero climate...
A new trade association was announced at the Sports & Active Nutrition Summit in San Diego with the goal of advancing creatine as a global health nutrient.
Thousands of exhibitors across the natural products spectrum will descend on the Anaheim Convention Center for the 45th annual Expo West trade between March 3 and March 6.
As KAL Vitamins marks 93 years in business, the brand remains one of the longest-operating pioneers in the U.S. supplement industry. Founded during the early days of vitamin science, KAL helped shape standardized mineral supplementation and played a role...
The deal brings together two companies known for their long-standing focus on extraction methods, analytical testing, and labeling transparency, areas that have become increasingly scrutinized as consumer awareness and regulatory oversight intensify.
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
A combination of organic extracts of turmeric, dandelion, milk thistle and ginger may improve liver enzyme levels, according to a randomized, placebo-controlled clinical trial.
A recent ruling could have dramatic implications on pricing, supply chains and the overall competitive landscape of Hard Empty Capsules.
Women’s brain health brand Make Time Wellness now offers its three-product lineup on Ulta Beauty’s website, reflecting broadening interest in supplements positioned at the intersection of wellness and beauty.
As consumer expectations sharpen and policy conversations accelerate, category leaders shared how they are navigating change and positioning for growth in 2026.
CHEMI Nutra’s new domestic manufacturing partnerships have positioned the brand to unlock soft gel and liquid applications for its Alphasize Alpha-GPC ingredient in an increasingly competitive cognitive health supplement market.
A Republican congressman has introduced legislation seeking to reaffirm federal oversight of dietary supplements, blocking states from imposing their own additional regulatory requirements and creating what he characterized as a “confusing patchwork of...
With a growing consumer shift toward health-conscious lifestyles, the market is seeing an increasing selection of caffeine alternatives. Despite the recent rise in options, new research has found that certain consumer segments want it all.
Haircare supplement brand Nutrafol has launched its first life-stage-specific formula for men, marking nearly a decade since the company innovated in the men’s supplement category.
A bipartisan bill in the U.S. House of Representatives introduced on Jan. 22 could establish the first comprehensive federal regulatory framework for hemp-derived products intended for human consumption.
The NutraIngredients Sports and Active Nutrition Summit (SANS) 2026 in San Diego, CA, is less than a month away! Day Two’s lineup will be focused on regulatory preparedness, emerging cellular health science, and evolving opportunities in healthy aging...
Results show foundational supplements anchoring routines as targeted health needs drive portfolio expansion.
The Functional Mushroom Council (FMC) has launched as a nonprofit industry organization representing North American functional mushroom growers, suppliers and brands, with a focus on research, education and quality standards.
The Sports & Active Nutrition Summit 2026 is just over a month away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…
2026 SANS Start-up Star
Theorem recently opened access to its beta program as it prepares to roll out a flagship line of liquid wellness shots designed to integrate easily into daily routines.
A new supplement brand created by the founder of Persona Nutrition is targeting 20-to-30-year-old women to improve their wellness.
The IPA World Congress + Probiota is less than a month away with must-see speakers on Day 1 including Dr. John Hale, Muriel Gonzalez, Ewa Hudson, Dr. Koen Venema, Meghan Taylor and more!
Pharmavite is 90% bigger than it was in 2019, and the company says that growth is thanks to gummies.
NutraIngredients is on the hunt for entrepreneurial consumer-facing, science- or technology-based start-ups to join our Probiota Americas Pioneers session and present their company in Vancouver.
Daily supplementation with Seed Health’s DS-01 Daily Synbiotic may significantly reduce bloating and abdominal discomfort, while improving bowel regularity in otherwise healthy adults, says a new clinical study.
The Vitamin Shoppe is rolling out AG1 products nationwide, marking the powdered greens supplement brand’s first partnership with a national specialty retailer.
“When Rae had to pause, I thought that chapter was over,” said Rae Wellness founder and CEO Angie Tebbe. “But our community never stopped showing up, thousands of messages, tens of thousands of site visits, even when we had nothing to sell.”
Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
2026 SANS Start-up Star
Supplement start-up 3 Waves Wellness is putting the gut-brain-heart axis at the center of a new approach to health, where mental fitness, metabolic health and emotional resilience drive performance and longevity.
Danish start-up Bactolife has secured over €30 million in its Series B investment round, enabling the company to commercialize its novel gut health solution: binding proteins.