News, Analysis & Insights on Nutrition, Supplements, and Health
The Functional Mushroom Council (FMC) has launched as a nonprofit industry organization representing North American functional mushroom growers, suppliers and brands, with a focus on research, education and quality standards.
The Sports & Active Nutrition Summit 2026 is just over a month away! Bridging the science and business of the sports and active nutrition categories, SANS is a must-attend event, and let us tell you why…
2026 SANS Start-up Star
Theorem recently opened access to its beta program as it prepares to roll out a flagship line of liquid wellness shots designed to integrate easily into daily routines.
A new supplement brand created by the founder of Persona Nutrition is targeting 20-to-30-year-old women to improve their wellness.
The IPA World Congress + Probiota is less than a month away with must-see speakers on Day 1 including Dr. John Hale, Muriel Gonzalez, Ewa Hudson, Dr. Koen Venema, Meghan Taylor and more!
Pharmavite is 90% bigger than it was in 2019, and the company says that growth is thanks to gummies.
NutraIngredients is on the hunt for entrepreneurial consumer-facing, science- or technology-based start-ups to join our Probiota Americas Pioneers session and present their company in Vancouver.
Daily supplementation with Seed Health’s DS-01 Daily Synbiotic may significantly reduce bloating and abdominal discomfort, while improving bowel regularity in otherwise healthy adults, says a new clinical study.
The Vitamin Shoppe is rolling out AG1 products nationwide, marking the powdered greens supplement brand’s first partnership with a national specialty retailer.
“When Rae had to pause, I thought that chapter was over,” said Rae Wellness founder and CEO Angie Tebbe. “But our community never stopped showing up, thousands of messages, tens of thousands of site visits, even when we had nothing to sell.”
Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.
As Americans increasingly turn to AI as part of their wellness journey, Thorne recently conducted market research to better understand the consumer ‘confidence gap.’ The company came away with fresh insights and an AI-powered solution.
2026 SANS Start-up Star
Supplement start-up 3 Waves Wellness is putting the gut-brain-heart axis at the center of a new approach to health, where mental fitness, metabolic health and emotional resilience drive performance and longevity.
Danish start-up Bactolife has secured over €30 million in its Series B investment round, enabling the company to commercialize its novel gut health solution: binding proteins.
Catch up with our weekly round-up of key news from across the Nutraverse.
Digital health and wellness retailer iHerb Holdings, LLC, has announced the acquisition of Vitacost.com, Inc. from The Kroger Co. to accelerate iHerb’s scale in the U.S. market.
Cargill’s recently released ActiveIntel Attitude & Usage Study revealed consumers are moving beyond performance-only products toward formats and formulations aligned with lifestyle, age and individual goals.
The Vitamin Shoppe will carry more than a dozen products from performance nutrition brand Momentous to meet a growing consumer demand for greater transparency and high-quality formulations.
With a renewed focus on self-care and a deeper appreciation for healthspan, older consumers present an important and valuable demographic for the active nutrition sector.
Do you have an initiative, program or project that produced significant improvements for the wider industry? If yes, NutraIngredients USA wants to hear from you for its Editors’ Award for Industry Initiative of the Year.
US-based functional wellness brand Plant People is looking to accelerate national expansion following November’s closed Series A funding round with Manna Tree.
Supplement brand Tru Niagen has extended its healthy aging platform into the beauty-from-within space with the debut of Tru Niagen Beauty, a daily supplement positioned to support skin elasticity, hydration and healthy hair and nail growth through NAD+...
Major League Baseball star Shohei Ohtani has been appointed “Immune Care” promotion ambassador by Kirin Holdings, accompanied by a nationwide TV commercial campaign.
Research shows that some fish oil supplements are oxidized, but is there any scientific evidence to support the perception that oxidized fish oil is less efficacious or even detrimental?
Last month’s Nutra Healthspan Summit brought growing interest in longevity-positioned skin care into sharper focus.
Do you know someone who has had a lasting impact on the wider dietary supplements space? The NutraIngredients USA team is seeking nominations for its 2026 NutraChampion Award.
As brands enter a “prove-it” era shaped by clinical validation, ingredient transparency and evolving consumer expectations, Ritual’s founder outlines the standards she believes will separate leaders from laggards in 2026.
The retailer is reshaping its stores to meet the healthy aging boom by creating dedicated spaces that do more than just display bottles—they educate shoppers on ingredients like NAD.
The IPA World Congress + Probiota 2026 is just two months away! The leading event for the probiotics, prebiotics and microbiome community is a must-attend event, and let us tell you why…
Church & Dwight’s L. reuteri 3613-1 strain offers a novel probiotic solution for women’s urogenital health by supporting urinary tract comfort and delaying UTI onset.
Interest in postbiotics is growing as consumers look beyond traditional sleep aids, according to new research.
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.
NutraIngredients is pleased to announce Microvitality, Totality Biosciences and Luvbiotics as the next Probiota Pioneers.
Biotech company Helaina has increased production capacity for its lactoferrin ingredient effera and broadened its focus across women’s health, active nutrition and gut support.
Jared Wheat and his dietary supplement company, Georgia-based Hi-Tech Pharmaceuticals, Inc. have been convicted by a federal jury of wire fraud after allegedly fabricating documents to deceive customers into believing that the company was certified as...
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.
Norway-based Hofseth BioCare has announced a strategic product partnership with Metabolic Elite, with formulations being guided by key opinion leader and nutrition expert Jim LaValle.
Biohm Technologies has added a research laboratory in Atlanta to accelerate its pipeline of fungal and bacterial probiotic and postbiotic ingredients.
Iovate Health Sciences International has formed a Scientific Advisory Board to provide guidance on research priorities, product development and scientific communication strategies centered on the field of muscle health, recovery and metabolic health.
NutraIngredients is pleased to name our Start-up Stars for the upcoming Sports & Active Nutrition Summit (SANS) to be held in San Diego from Feb. 18 to 20, 2026.
Herbalife has opened a new Center of Excellence in Torrance, California, investing $7 million into a site that brings together three core functions: research and development, sensory science and quality control.
The latest batch of testing of dietary supplements purchased online by natural product manufacturer NOW has revealed widespread quality issues among “no-name” St. John’s wort brands, with several samples found to contain synthetic dyes.
Daily supplementation with MitoPure urolithin A may help maintain immune function with age and protect against inflammaging, says data from a new randomized, double-blind, placebo-controlled trial.
The US Food and Drug Administration (FDA) has updated its ongoing safety alert regarding dietary supplements adulterated with yellow oleander, expanding its watchlist following analytical testing.
The inaugural Nutra Healthspan Summit will take place in London on Nov. 12 and 13, featuring a star-studded line-up of speakers who will cut through the hype to explore our current knowledge and understanding around aging and where nutritional approaches...