Brands & manufacturers

Bird&Be raises $13M to accelerate fertility expansion

Bird&Be raises $13M to accelerate fertility expansion

By Cassandra Stern

The round was led by BDC Thrive and BFG Partners, with backing from BAM Ventures, Founder Collective, Rejuvenation Ventures and HSR Ventures. The company reported nearly 100% year-over-year growth, with subscriptions accounting for 75% of revenue.

2025 Start-Up Stars winner catch-up: The next chapter

2025 Start-Up Stars winner catch-up: The next chapter

By Cassandra Stern

Since winning NutraIngredients’ Start-up Stars competition in 2025, New History has expanded beyond its original nootropic pre-workout offering into functional hydration, launching its zero-sugar, non-carbonated beverage NH2O.

WIN brings four ingredient suppliers under one sachet

WIN brings four ingredient suppliers under one sachet

By Cassandra Stern

The RISE + RESTORE project combines branded ingredients from TSI Group, Stratum Nutrition, Nuritas and AstaReal in daytime energy and nighttime wellness supplement concepts with samples set for SupplySide Global 2026.

Inside the consumer challenges fueling the omega-3 gap

Inside the consumer challenges fueling the omega-3 gap

By Cassandra Stern

Consumer data shows consumers may already know omega-3s matter. Getting them to understand which omega-3s they need, choose a product or food source and stick with it is proving to be a different challenge.

Start-Up Stars opens entries for 2027 summit

Start-Up Stars opens entries for 2027 summit

By Cassandra Stern

Three emerging sports and active nutrition companies will earn the chance to pitch their businesses, build industry connections and take the stage at the 2027 summit.

Beyond fish oil: What could close the omega-3 gap?

Beyond fish oil: What could close the omega-3 gap?

By Cassandra Stern

The omega-3 industry has spent decades trying to close the gap between recommended and actual EPA and DHA intake. But with traditional marine resources under pressure, researchers are increasingly asking whether a broader mix of sources can close that gap.

SANS USA moves to Dallas for 2027

SANS USA moves to Dallas for 2027

By Cassandra Stern

The Sports & Active Nutrition Summit USA (SANS USA) is heading to Dallas in 2027 after two consecutive sold-out editions in San Diego.

Alice Mushrooms case tests limits of ingredient substantiation

Alice Mushrooms case tests limits of ingredient substantiation

By Cassandra Stern

A recent case decision offers a closer look at how the National Advertising Division (NAD) approaches ingredient-level research when companies make claims for multi-ingredient products, including when that evidence can be extrapolated to the finished...

Women’s health boom puts science communication under the microscope

Women’s health boom puts science communication under the microscope

By Cassandra Stern

CRN’s upcoming SciComms Connect symposium will highlight how women’s health is attracting more research, investment, and product development, but translating that momentum into credible supplement products and consumer messaging remains challenging.

Is perimenopause finally becoming its own category?

Is perimenopause finally becoming its own category?

By Danielle Masterson

Ritual is entering the perimenopause category with a hormone-free formula built around shatavari, a botanical with a long history in Ayurvedic medicine but only more recently supported by human clinical research in perimenopausal women.

Hemp industry gets 30-day extension on federal restrictions

NI+Hemp industry gets 30-day extension on federal restrictions

By Cassandra Stern

New federal restrictions on hemp-derived products has been delayed, but the rules themselves remain unchanged. The deadline is now Dec. 11, 2026, and industry stakeholders warn that a 0.4 mg-per-container THC limit could force many full-spectrum hemp...

Q&A: BioTRUST’s Rachel Sexton on the shift from longevity to healthspan

Q&A: BioTRUST’s Rachel Sexton on the shift from longevity to healthspan

By Danielle Masterson

As interest in longevity grows, the conversation is moving away from simply extending lifespan to improving quality of life. For Rachel Sexton, BioTRUST Nutrition’s newly appointed president, that means making healthspan the centerpiece of the company’s...

Cymbiotika adds biomarker testing to supplement model

Cymbiotika adds biomarker testing to supplement model

By Cassandra Stern

Dietary supplement brand Cymbiotika is adding biomarker testing and personalized health recommendations to its subscription offering through a new partnership with health data platform Hundred Health.

Humann targets new categories with UC Davis partnership

Humann targets new categories with UC Davis partnership

By Cassandra Stern

Cardiovascular supplement company Humann is looking beyond its nitric oxide roots as part of a long-term precision nutrition partnership with the University of California, Davis Innovation Institute for Food and Health (IIFH).

6 reasons to attend the Nutra Healthspan Summit 2026

6 reasons to attend the Nutra Healthspan Summit 2026

By Stephen Daniells

The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…

Yellow Wood buys Nestlé VMS business for $1B

Yellow Wood buys Nestlé VMS business for $1B

By Cassandra Stern

Private equity firm Yellow Wood Partners has agreed to acquire Nestlé’s mainstream vitamins, minerals and supplements (VMS) business for $1 billion, following the food giant’s strategic review of several supplement assets last year.