Mind Lab Pro expert talks ‘optimal cognitive performance’ using the supplement stack
The team behind the supplement Mind Lab Pro formulated its universal nootropic to meet the brain’s complex needs.
Brands & manufacturers
What will define the next era of nutra? Industry leaders weigh in at FNIS
The next five years of nutraceutical innovation could be defined less by a single breakthrough ingredient and more by the convergence of technology, nature, new delivery formats and changing consumer behavior, according to industry leaders at the Future...
NutraWomen Wednesday: Dr. Mastaneh Sharafi, SVP of Science and Innovation, Ritual
For Mastaneh Sharafi, PhD, RD, SVP of Science and Innovation at Ritual, supporting the next generation of women in science is more than just helping them get a seat at the table.
Is perimenopause finally becoming its own category?
Ritual is entering the perimenopause category with a hormone-free formula built around shatavari, a botanical with a long history in Ayurvedic medicine but only more recently supported by human clinical research in perimenopausal women.
Q&A: BioTRUST’s Rachel Sexton on the shift from longevity to healthspan
As interest in longevity grows, the conversation is moving away from simply extending lifespan to improving quality of life. For Rachel Sexton, BioTRUST Nutrition’s newly appointed president, that means making healthspan the centerpiece of the company’s...
Across the Nutraverse: Korea reviews 10 ingredients, epigenetic clocks, Cymbiotika gets personal, APAC’s beauty boom
This week’s brief tracks news that highlights the shift towards advanced biomarkers, personalized health data, and clinically validated outcomes.
Cymbiotika adds biomarker testing to supplement model
Dietary supplement brand Cymbiotika is adding biomarker testing and personalized health recommendations to its subscription offering through a new partnership with health data platform Hundred Health.
Healthspan Innovators: Deadline approaching for longevity start-up initiative
There is still time for entrepreneurial consumer-facing, science- or technology-based start-ups to enter Healthspan Innovators and win the chance to present their company in London at the Nutra Healthspan Summit 2026.
Humann targets new categories with UC Davis partnership
Cardiovascular supplement company Humann is looking beyond its nitric oxide roots as part of a long-term precision nutrition partnership with the University of California, Davis Innovation Institute for Food and Health (IIFH).
NutraCast: KOS: ‘Being plant-based doesn’t mean you have to stay in the protein aisle forever’
About a year after a change in ownership, KOS is positioning itself for a broader role in dietary supplements, expanding beyond what consumers might traditionally associate with a plant-based brand while strengthening the infrastructure behind its products.
6 reasons to attend the Nutra Healthspan Summit 2026
The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…
cbdMD acquires legacy supplement brand Twinlab
cbdMD, a company that provides cannabidiol (CBD) and hemp-derived cannabinoid products, has acquired long-standing supplement company Twinlab.
NutraWomen Wednesday: Dr. Heather Woolery-Lloyd, Chief Medical Advisor, Nutrafol
Dermatologist and lifestyle medicine physician Dr. Heather Woolery-Lloyd’s career has largely been driven by advocating for greater representation in dermatology, particularly around skin and hair concerns impacting people of color.
Yellow Wood buys Nestlé VMS business for $1B
Private equity firm Yellow Wood Partners has agreed to acquire Nestlé’s mainstream vitamins, minerals and supplements (VMS) business for $1 billion, following the food giant’s strategic review of several supplement assets last year.
Survey: Sexual wellness gains ground in supplement market
Sexual wellness may be edging further into the supplement mainstream as consumer interest in products spanning intimate health, beauty and healthy aging creates new territory for brands.
Can athlete ownership help startups compete beyond endorsement budgets?
For emerging sports nutrition brands, competing for athlete endorsements often comes down to marketing budgets. F3 Energy believes ownership can offer another path.
When the influencer isn’t real: AI amplifies familiar supplement advertising risks
Synthetic spokespeople may be new, but industry experts say brands remain responsible for substantiated claims, truthful endorsements and transparent marketing.
NutraCast: ‘It can be terrifying’: Tariffs, freight and geopolitics are squeezing the supplement supply chain
The dietary supplement industry is facing a new layer of supply-chain uncertainty as geopolitical tensions, tariffs, energy prices and freight disruptions ripple through the global ingredient market.
NOW’s testing of vitamin C gummies on Amazon returns ‘deeply disappointing results’
Natural product manufacturer NOW tested 25 vitamin C gummy supplements sold on Amazon. Of these, only 13 met label claim, and 12 had nearly no detectable vitamin C.
TSI building Tailored Script as ‘operating system for personalization’
The TSI Group’s personalized nutrition platform Tailored Script will expand into additional markets this year, already in the United States and Australia.
August Launch Pad: Convenience, targeted benefits and multifunctional formulas converge
This month’s launches highlight the continued expansion of convenient, targeted and multifunctional formats, from creatine sachets and sparkling protein to instant mushroom lattes and on-the-go pre-workout.
Monterey Nutra doubles output as mushroom projects scale
The California-based mushroom supplier says brands are arriving with defined benefits, formats and target consumers as more projects move toward commercial launch.
Which sports nutrition brands is AI recommending to consumers?
A new analysis suggests AI-generated recommendations can shift dramatically depending on how consumers phrase their questions, while experts caution that AI visibility remains difficult to measure.
Q&A: How wearables are pushing supplement brands into new regulatory territory
Connected wellness products offer supplement companies opportunities to reach beyond traditional categories, but that move may also expose them to new safety requirements and closer regulatory scrutiny.
NutraWomen Wednesday: Ali Wing, CEO of Oobli
Ali Wing, CEO of Oobli, has built a career spanning corporate law, Nike, retail, health technology and food biotechnology — a path she says only looks intentional in hindsight.
NAD backs Force Factor ‘#1’ beet supplement claims
The dispute highlights how competing measures of market leadership can determine which supplement brands are able to claim the top spot.
The rise of supplement drop culture: How limited editions have become an innovation playbook
No longer confined to sneakers and streetwear, limited-edition “drops” are becoming a strategic tool for wellness brands to drive trial, test innovation, re-engage consumers and build long-term loyalty.
Betting its financial growth on next gen wellness, Herbalife rolls out Bioniq GO
Global nutrition company Herbalife has launched in the U.S. market Bioniq GO, a personalized daily micronutrient supplement as part of its Bioniq brand acquired earlier this year.
Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate
NSF Certified for Sport continues to expand beyond its traditional sports nutrition roots, with Thorne’s announcement that its Basic Prenatal is the first prenatal supplement containing a bioactive form of folate to earn the certification.
Across the Nutraverse: P&G, Lallemand and Kirin on the acquisition trail
Catch up with our weekly round-up of key news from across the Nutraverse.
Kirin takes on next level of growth as health science business turns profitable
Kirin Holdings Company is challenging itself to hit the next level of growth as its health science business turns profitable for the first time in FY2025, said President and COO Takeshi Minakata, on the decision to acquire Canada-based Jamieson Wellness...
Regenerate Symposium to examine science, strategy for closing omega-3 nutrition gap
The one-day meeting will examine emerging science and commercial strategies shaping the future of omega-3 nutrition.
NutraCast: From taboo to top shelf with O Positiv
What began as a personal mission to help one woman manage recurring health issues has grown into one of the fastest-growing brands in the women’s health category.
Kirin aims to build North American business platform with Jamieson Wellness acquisition
Japan’s Kirin Holdings Company has agreed to acquire Jamieson Wellness Inc. for C$2.5 billion (US$1.78 billion), and make the Toronto, Canada-based supplements brand a wholly owned subsidiary.
2026 NutraIngredients Awards winners reflect nutrition trends
The winners of the 2026 NutraIngredients Awards came from every corner of the nutrition industry, but looking across this year’s categories, several common threads emerged...
NutraWomen Wednesday: Mieke Haehner, Director of USA Distribution, Orthomol
Moving from Germany to Chicago to help launch a decades-old European supplement brand to American consumers was both a professional opportunity and a personal leap for Mieke Haehner.
Ryse sued over alleged protein shortfalls in Clear Protein Drinks
Ryse Up Sports Nutrition is facing a proposed class action alleging its Ryse Clear Protein Drinks contain between 6% and 11% less protein than the 22 g declared on the label.
Ritual expands into Costco with Essential Prenatal accelerating the growth of the women’s health category
Starting Aug. 10, Costco warehouses nationwide will stock Essential Prenatal Multivitamin, a supplement created by women’s health company Ritual, broadening the product’s reach to consumers.
‘A moment of absolute elation’: Phynova wins Nutrition Research Project of the Year Award
Phynova’s marketing director discusses the emotional win, the decade of science behind the ingredient and what’s next for the research.
Function lands $450M to expand its health platform
Health and wellness platform Function has secured $450 million from General Catalyst’s Customer Value Fund to further help people take ownership of their health.
NutraCast: BODi CEO on keeping active nutrition simple amid AI, GLP-1s and wellness trends
As consumers gravitate toward longevity, metabolic health and science-backed wellness, BODi is doubling down on what CEO Carl Daikeler calls the fundamentals: movement and whole-food nutrition.
Organic Traditions raises $10.5M as investor appetite grows for science-backed gut health innovation
Investors are hungry for clinically substantiated gut health brands as the Canadian functional wellness company closes its Series A financing to accelerate U.S. expansion, expand retail distribution and invest in clinical research.
New integrated botanical ingredient promises relief from perimenopause and menopause symptoms
OmniActive Health Technologies is introducing a new botanical ingredient to help women through the hormonal changes experienced during perimenopause, menopause and post-menopause.
Jim Emme, 2026 NutraChamp: ‘Common sense is a gift, not a given’
Jim Emme, the winner of the 2026 NutraChamp award, has dedicated his career to promoting excellence in the natural product world—humbly, kindly and consistently with a reasoned, practical and grounded approach—whether at the helm of NOW Health Group or...