News, Analysis & Insights on Nutrition, Supplements, and Health
The BBB National Programs’ National Advertising Division (NAD) has referred Iron Rock Ventures LLC to regulatory authorities after the company did not confirm whether it would comply with recommendations to modify or discontinue certain advertising...
Early-life nutrition may play a broader role in development than typically reflected in prenatal and infant supplement strategies, says a new review by scientists from SmartyPants Vitamins.
Biotech company Pendulum Therapeutics is expanding beyond probiotics with the launch of Gut Fuel, a prebiotic fiber and polyphenol blend designed to support gut microbiome function and metabolic health.
A lawsuit against Create Wellness alleges the company is falsely advertising that its gummies contain more creatine than they do. The company said it will vigorously defend itself.
Infinite Epigenetics has acquired Tally Health, adding a consumer-facing longevity brand and supplement portfolio to its epigenetic testing and analytics business.
Shifting consumer behavior, including targeted health concerns and rapid growth in personalized formats, is driving growth across US supplement categories, with custom probiotics emerging as a key trend, according to Spate.
Kenyan athlete Sabastian Sawe became the first person to break the two-hour barrier in an official marathon yesterday in London—a feat fueled by 115 g of carbohydrate every hour.
New research from OmniActive Health Technologies suggests that its branded Capsicum annuum extract supports a significant increase in GLP-1 activity and may improve exercise performance.
Supplement manufacturer NOW Foods has launched two vitamin supplements as gummies, a first for the company.
The Federal Trade Commission’s (FTC) action against TruHeight is providing the dietary supplement industry with a detailed look at how the agency is approaching claim substantiation, youth-targeted marketing and consumer review practices, combining...
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
Sexual wellness is transitioning toward whole-body health, reflecting a category in flux as brands like Bult work to help shape its next phase.
Daily supplementation with a multi-herb or an ashwagandha root formula from Gaia Herbs for 60 days led to improvements in measures of stress, fatigue, and anxiety, says a new study.
The approval gives the Finnish company exclusive rights to produce its air-derived Solein protein in the US and reinforces its intellectual property position as it prepares for major factory expansion
Vidya has opened a 28,750-square-foot probiotic manufacturing facility in Bunnell, Florida, adding U.S.-based capacity for multi-strain formulations and finished dosage formats.
Consuming a complex multi-ingredient supplement for two weeks improved micronutrient sufficiency and enriched beneficial gut microbiota in healthy, resistance‑trained adults without affecting digestive tolerance, according to a study funded by all-in-one...
Protein, fiber and functional claims are moving into mainstream formats, challenging traditional positioning of vitamins and dietary supplements
Icelandirect’s solid dose manufacturing acquisition pushes the company’s established focus beyond lipid-based formulations and softgels.
Many people prescribed GLP-1s will experience iron deficiency, but a dietary supplement may be uniquely positioned to address the side effect from the weight loss medications.
Unilever has acquired VMS company Grüns, a leader in the greens supplement category, to expand its beauty and wellbeing portfolio in the U.S.
Diversification in actives, formats, and distribution channels were highlighted by dietary supplement brands and ingredient suppliers in Anaheim, reflecting how consumer expectations for ingestible beauty continue to evolve.
For years, energy drinks have been built around one simple promise: more stimulation. But as consumers start using these beverages as part of everyday wellness and performance routines, the category is beginning to evolve.
European brand Hifas da Terra recently launched in the United States, offering mushroom-based supplements to meet growing demand for premium, clinically validated mycotherapy in North America.
The National Advertising Division (NAD) has recommended that Bayer HealthCare LLC discontinue or modify a series of claims tied to its One A Day Men’s Pre-Conception Health Complete Multivitamin, concluding that product positioning and messaging conveyed...
While creatine remains strongly associated with male bodybuilding and strength sports, the bigger issue may not be consumer resistance, but industry assumptions...
The launch reflects increasing industry focus on life-stage nutrition and more complex hormonal health needs.
Global demand for spirulina is booming, with the market for this superfood projected to reach $1.3 billion by 2032. But new testing revealed some cracks in quality and safety that suggest some top-selling products may expose consumers to elevated lead...
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
The latest batch of testing of dietary supplements purchased online by natural product manufacturer NOW has revealed widespread quality issues among “no-name” oregano oil brands, with nearly two-thirds of the products failing potency testing.
Dietary supplement companies may be focused on FDA activity in Washington, but at the Sports & Active Nutrition Summit (SANS), Rend Al‑Mondhiry, partner at Amin Wasserman Gurnani LLP, warned that some of the major risks are emerging much closer to home.
The deadline for submitting entries to the Scientific Frontiers and Probiota Pioneers for the upcoming Probiota Americas is fast approaching, but there’s still time to showcase your research or innovative startup.
Creatine gummy brand Create Wellness has raised $20 million in Series B to further its mission to make the proven benefits of creatine for strength, recovery and cognitive performance accessible to everyone.
Catch up with our weekly round-up of key news from across the Nutraverse.
Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health...
Flavor has moved up the priority list in sports and active nutrition product development as rising consumer expectations affect formulation strategy across the category, according to Nutrabolt VP of product development Frank DiLorenzo.
A combination of vitamins B3 (nicotinamide) and B6 (pyridoxine) may stimulate muscle stem cells and accelerate muscle regeneration and repair after high intensity exercise, says a new study.
After more than two decades at GNC, Rachel Jones, RDN, has had a front-row seat to one of the most significant shifts in sports nutrition: the rise of the female consumer.
With the extended deadline for the NutraIngredients-USA Awards 2026 now just days away, the window for companies across the U.S. supplement and nutrition sector to submit their entries is almost closed.
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
MaryRuth’s upcoming launch of its Advanced Liquid Skin Restore + Renew comes as the brand builds on momentum in adjacent categories and responds to growing demand for beauty-from-within solutions.
The prestigious NutraIngredients USA Awards are more than just ingredient and consumer product awards, with a range of specialty categories recognizing Innovations in Women’s Health, Start-ups and Nutrition Research.
Clöud Café has launched its coffee and matcha offerings at Ulta Beauty as alternative to leading collagen RTD products and marking the company’s first placement inside a US beauty specialty retailer.
The deadline for abstract submission for this year’s Probiota Americas Probiota Pioneers has been extended to Tuesday, April 7.
SmartyPants Vitamins has joined forces with the Chamber of Mothers (CoM) Unity program, a national initiative designed to strengthen community care by reconnecting mothers to one another and to local support resources.
The prestigious NutraIngredients USA Awards are back with 16 categories honoring the best and brightest in the U.S. dietary supplement industry, including our five “product of the year” categories.
Adults 65 and older make up 20% of the U.S. population, yet seniors only receive 1% of food and beverage innovation. Lucille Health is on a mission to close that gap.
FabFitFun has acquired supplement brand Paya Health as the lifestyle platform expands beyond its subscription box roots into wellness and ingestible beauty.