Markets and Trends

Getty | suwadee sangsriruang

Active Nutrition Summit: How to innovate in cognitive health

By Nikki Hancocks

The key drivers propelling interest in cognitive health supporting food and drink are plant-based nootropics, the gut-brain axis, and on-the-go delivery formats, according to expert insights set to be presented at the Active Nutrition Summit.

Headline news roundup: August 2023

Headline news roundup: August 2023

By Olivia Haslam

During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

getty | kirstypargeter

Muhdo levels up personalised nutrition through epigenetics

By Nikki Hancocks

Muhdo, the first company to provide nutrition and lifestyle advice based on epigenetic analysis, is set to relaunch with tests and guidance to reveal how individual micro and macro-nutrients impact gene expression and function.

Startup Stars: Prevess pioneering personalised nutrition with AI

Start-up Spotlight

Startup Stars: Prevess pioneering personalised nutrition with AI

By Olivia Haslam

Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.

Getty | asiandelight

Qina reveals top 10 trends in personalised nutrition

By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

NutraWomen Wednesday: Merce Piñol del Olmo, Aker BioMarine

NutraWomen Wednesday: Merce Piñol del Olmo, Aker BioMarine

By Danielle Masterson

Merce Piñol del Olmo is an industry leader with broad experience in the nutraceutical sector. As the VP of Sales for Europe, Middle East and Africa, the Norwegian is responsible for the growth strategy in these regions.

Getty Images / Jonathan Storey

Levagen+ PEA now available for beauty applications

By Cassandra Stern & Danielle Masterson

Gencor’s branded PEA can now be found in the beauty category for its ability to aid in a healthy inflammatory response and protect from oxidative stress-induced damage.

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

VOW Nutrition collaborates with Team GB ahead of 2024 Olympic games

By Olivia Brown

Sports nutrition brand VOW Nutrition has collaborated with Team GB as the Official Nutrition Licensee ahead of the Paris 2024 Olympic games and is set to fuel the athletes with its range of nutritional supplements in the lead up to the games.

Getty Images /   andresr

GNC launches supplemental health care service

By Danielle Masterson

The new service, GNC Health, offers access to licensed medical professionals, reduced wait time for urgent care and personal health appointments for loyalty members.

News Round-Up July 2023

News roundup: July 2023

By Olivia Haslam

This month, the industry has encountered environmental campaign concerns, regulatory hinderance, nutrition recommendation improvements, and an abundance of research.

July NPD Launchpad

July NPD Launchpad

By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

4GOLD launches new lipid supplement to boost athletic performance

Going 4GOLD: leveraging lipids to fuel performance

By Olivia Brown

The food technology company 4GOLD, founded by a pro-athlete trio, have launched a new LiFT lipid supplement combining long-chain triglycerides (LCTs) and medium-chain triglycerides (MCTs) for a fast and lasting energy release to fuel athletic performance.

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