Markets and Trends

getty | izf

The 'rising star' of sports nutrition: Why collagen is a HIIT

By Nikki Hancocks

Collagen is the sports nutrition industry’s ‘rising star’ thanks to the mega trend for preventative health solutions and the COVID-related health and wellness boom, according to global collagen solutions supplier Rousselot.

getty | prostock studio

Startup Spotlight

Doctor diagnosed with MS creates 'powerful' immunity plant powders

By Nikki Hancocks

An award-winning nutrition researcher who was diagnosed with multiple-sclerosis (MS) aged 15 has taken inspiration from his life's research and personal experience to create a polyphenol-packed plant powder brand called Phytaphix.

getty | metamorworks

Personalised nutrition: Why it's popular...and why it's not

By Nikki Hancocks

The desire to maximise health and wellbeing means that consumers are constantly on the lookout for the next innovation but they are dubious about the accuracy and safety of genetic testing kits, market research indicates.

Getty Images / Kanjana Jorruang

The rise of hemp and other plant-based omega-3s

By Danielle Masterson

Sustainability concerns and the growing demand for plant-based products are presenting new opportunities for dietary supplement manufacturers to offer omega-3 solutions that check off all the boxes for health-conscious, environmentally-minded consumers....

Getty Images / Faion_O

Dr. Fauci weighs in on vitamins C & D

By Danielle Masterson

Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases, recently did an Instagram Live interview with the actress Jennifer Garner where he discussed immune health and supplementation.

© Getty Images / monkeybusinessimages

Exploring the underdeveloped category of probiotics for seniors

By Danielle Masterson

Lumina Intelligence, a business division of William Reed Business Media, published a report that gathered data on probiotics across 25 countries. After scouring thousands of products and online reviews, the insights service found only 13 probiotics targeted...

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