Personalisation & tech

Headline news roundup: August 2023

Headline news roundup: August 2023

By Olivia Haslam

During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.

Startup Stars: Prevess pioneering personalised nutrition with AI

Start-up Spotlight

Startup Stars: Prevess pioneering personalised nutrition with AI

By Olivia Haslam

Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes.

Getty | asiandelight

Qina reveals top 10 trends in personalised nutrition

By Nikki Hancocks

Personalised nutrition experts at the Qina consultancy have revealed a top tends report, unveiling a ChatGPT take-over, a merging of food and pharma, an entrance of big tech firms, and new abilities created by at-home blood draws.

NutraCast: Combining medicine and tech for precision nutrition

NutraCast: Combining medicine and tech for precision nutrition

By Danielle Masterson

A well-known physician nutritionist and serial tech entrepreneur have joined forces to combine their medicine and consumer technology expertise to launch a AHARA, precision nutrition Consumer Health Tech Company that provides ultra-personalized nutrition...

Getty | Ignatiev

Embracing AI for a holistic model of healthcare

By Nikki Hancocks

We need holistic models of care which focus on prevention of disease through multi-omics, personal data and AI to facilitate better lifestyle choices and cut rising healthcare costs.

NutraWomen Wednesday: Amanda Frick, ND, LAc, VP Medical Affairs, Thorne

NutraWomen Wednesday: Amanda Frick, ND, LAc, VP Medical Affairs, Thorne

By Danielle Masterson

Amanda Frick, ND, LAc, VP of Medical Affairs at Thorne, was trained as a Naturopathic Doctor and Acupuncturist. She’s passionate about facilitating health and wellness by driving innovation, education, and safety of dietary supplements. She’s been in...

getty | dzika mrowka

Personalised nutrition: Exciting opportunity or costly distraction?

By Nikki Hancocks

We are yet to see clear evidence that personalised diets based on omics provide better outcomes than generic healthy diets, and these cutting-edge and expensive services could be distracting us from dealing with the "nutrition elephant in the room"....

Getty | OlegPhotoR

Cycle-syncing nutrition: How females can harness their hormones

By Nikki Hancocks

The female hormonal cycle impacts almost every element of a woman’s health and has a significant impact on nutrition needs, yet current healthcare systems are quick to medicate and dampen these cycles as soon as unfavourable symptoms arise. One expert...

NutraCast: Intake Health’s device that measures hydration in real-time

NutraCast: Intake Health’s device that measures hydration in real-time

By Danielle Masterson

Intake Health is working with several major pro sports teams to measure athlete hydration in real-time. But the technology they’re using isn’t a smart watch, an Oura Ring, or even a wearable. It’s a device that is affixed to locker room urinals. The company...

GettyImages - Asperation / Ross Woodhall

Making metabolic health fun and futuristic

By Olivia Haslam

When tapping into the metabolic health supplements space, brands should take inspiration from 'aspirational' and personalised products, industry experts have advised during a Vitafoods online panel discussion.

Health drinks startup provides personalised nutrition to pro-athletes

Startup Spotlight

Health drinks startup provides personalised nutrition to pro-athletes

By Olivia Haslam

Three-year-young cold-pressed health drink startup, Exalt, is set to provide bespoke recovery drinks to the premier league football club Tottenham Hotspur, with regular nutrition reformulations based on athletes' health stats and targets.

Getty | Jacoblund

Women's Health

How are sports nutrition brands catering to the female athlete?

By Nikki Hancocks

Female focused sports nutrition (SN) brands are successfully bringing taboo health challenges out from under the table but those looking to cater to female athletes should harness technology to provide the power of knowledge, says an industry expert....

Personalised nutrition guru on women's role in research

Personalised nutrition guru on women's role in research

By Danielle Masterson

Mariëtte Abrahams is the CEO and founder of Qina – a platform that helps companies connect and innovate in personalized nutrition. Qina provides market intelligence, research and innovation services through products and specialist consultancy services...

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