Archives for June 25, 2026

NI+Supplements 101: What are nootropics?

Interest in nootropics is growing alongside demand for cognitive health solutions, though questions remain about how nootropics are defined and which health claims are supported by evidence.

Zoe targets fiber gap with new gut health bar

Zoe challenges the proteinification trend by shifting the spotlight to the UK’s fiber deficit with its gut health bar product launch.

NI+Nootropic supplement launches go lifestyle-first as brain health broadens

Focus, memory, mental clarity and cognitive performance are now central claims across the supplement aisle, but product launches once focused on brain power continue to blur category lines towards more lifestyle-oriented and more multi-benefit...

Menopause specialists spotlight probiotics for women’s wellness

Menopause specialists are raising awareness of newly presented pilot research indicating the potential wide-ranging benefits of probiotics to support women through this stage of life.

Healthplex Expo 2026 (HNC 2026)

China’s probiotics market sees fast, consistent growth, says IFF

China is one of the “best and fastest” probiotic markets, Allyson Fish, senior vice president at IFF Health & Biosciences, told NutraIngredients, emphasizing that more importantly, the market has been growing consistently over the years.