October Launch Pad: Mushrooms, collagen, shatavari, biotics, creatine + more

This month’s new product launches focus on addressing key wellness areas, including beauty, sports nutrition, stress relief, improved sleep and women’s health.

Charlotte’s Web intros sleep gummies

Charlotte’s Web recently expanded its sleep portfolio with the launch of Quiet Sleep Mushroom Gummies, a melatonin and cannabinoid-free formula designed to calm the mind and support quality sleep.

By combining organic reishi mushroom fruiting bodies, chamomile flower extract and magnesium citrate, Quiet Sleep Gummies help ease tension, promote relaxation and prepare the body restful sleep.

The new offering is available in 30-and 60-count bottles in a strawberry lemon flavor.

Vital Nutrients launches new formula for hair health

Vital Nutrients just expanded its Clinical Line by launching its Hair Growth Complex for Women, a clinically formulated supplement targeting the biological drivers behind thinning hair to help women achieve fuller, thicker and stronger strands.

The formula features ingredients like hops extract for hormonal changes, ashwagandha for stress, astaxanthin to extend the growth phase, collagen and keratin for strength and essential vitamins and minerals for overall hair health.

At two capsules a day, the company said its Hair Growth Complex for Women addresses the biological factors behind female hair loss, including hormonal shifts, stress, nutrient deficiencies, inflammation and oxidative stress, through a multi-targeted formula backed by clinical research.

Vital Proteins releases Active Complex

Vital Proteins has unleashed its Vital Proteins Active Complex, a new offering designed to support joint comfort and mobility and help active people moving comfortably.

The new formula is NSF Certified for Sport formula is made from a unique blend of FORTIGEL collagen peptides, AquaLOX boswellia serrata extract and the brand’s best-selling collagen peptides, Vital Proteins Active Complex features ingredients shown to support joint mobility, improve joint comfort and reduce muscle soreness in less than two weeks.

The unflavored powder can be mixed into coffee, tea, smoothies or other beverages.

Elevate Organic debuts shatavari line

Elevate Organic just launched its organic SRI-81 Shatavari. The shatavari-powered lineup includes Elevated Shatavari Capsules, Elevated Shatavari Gummies and women’s proteins (plant-based and grass-fed whey) enhanced with shatavari for hormone and energy support.

Featuring organic SRI-81 Shatavari supplied by Ixoreal, the formula combines clinically studied ingredients along with regenerative agriculture practices.

Ritual unveils Natalbiotic

Developed in partnership with OB/GYNs, Ritual released its Natalbiotic supplement.

The new offering was designed with clinically-studied biotics to meet the needs for trying, pregnancy and postpartum stages and supports everything from digestive and vaginal health to the baby’s immune health.

Natalbiotic comes in a capsule tablet that features a combination of micro tables and an inner capsule with release technology to help maintain pre and probiotic integrity. Nestled inside the inner capsule is probiotic blend UREX and prebiotic PreforPro, while the small micro tablets contain the probiotic blend HN001 and HN019.

Momentous unleashes creatine chews

After testing research-backed formulas for years, Momentous has developed Momentous Creatine Chews for the athlete on the go.

Each lemon-lime flavored chew delivers 1 g of branded Creapure creatine monohydrate to support lean muscle growth, endurance and recovery while enhancing brain function and mental clarity.

Each bottle is NSF Certified for Sport and comes with 150 chews or a 30-day supply,

Twofold launches hybrid wellness system

Beauty-meets-wellness brand Twofold Wellness just launched its signature set, To Glow Greens. The bi-directional system pairs a topical serum with an ingestible wellness powder, each formulated with a mirrored ingredient profile designed to deliver results inside and out.

At the center of Twofold’s innovation is strawberry matcha, supported by actives such as L-theanine, chlorella, baobab and hyaluronic acid. Ingested, these ingredients target stress, energy and body hydration. When applied topically, the antioxidant-rich serum supports skin barrier function, luminosity and plumpness.