Brands are also tapping into convenience through portable formats like powders, sticks, drops and chewables designed to fit into consumers’ increasingly personalized health routines.
GHOST Energy Sticks
GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a powdered version of its popular energy drink line. The new format features the same zero-sugar, non-carbonated formula as the brand’s canned energy drinks, delivering 200 mg of natural caffeine alongside ingredients such as Carnipure L-Carnitine, taurine, Alpha-GPC, NeuroFactor and AstraGin to support energy, focus and nutrient absorption.
Designed for portability and convenience, the sticks target consumers looking for a mix-anywhere energy option. The new offering features four flavors: Orange Cream, Sour Pink Lemonade, Warheads Sour Watermelon and Welch’s Grape.
KickBallz Energy Gum
KickBallz is introducing a new take on portable energy with caffeinated gumballs designed as an alternative to coffee and traditional energy drinks. Each gum ball delivers 110 mg of caffeine — roughly equivalent to a 9-ounce cup of coffee — in a convenient, chewable format aimed at busy consumers seeking quick energy without a heavy crash.
Available in Peppermint, Bubble Gum and Cinnamon flavors, KickBallz is made with natural sweeteners and includes ingredients like thymol and eucalyptus oils to help freshen breath while chewing.
Vimergy NutriDense Drops
VIMERGY is expanding its supplement lineup with NutriDense Drops, a new collection of fruit-based, nutrient-packed drops made without added sugar, artificial ingredients or fillers. The launch includes Berrylicious Immunity NutriDense Drops, formulated with elderberry extract and zinc for immune support, and Fruitylicious Turmeric NutriDense Drops, featuring concentrated turmeric, ginger and bamboo-derived silica to support joint health and mobility. The vegan, non-GMO products are made with organic ingredients and positioned as a clean-label alternative for daily nutrition.
Nature’s Bounty Age-Defying Skin Renewal
Nature’s Bounty just launched Age-Defying Skin Renewal, a daily supplement formulated to target five visible signs of skin aging: fine lines, wrinkles, elasticity, hydration and skin barrier health. The formula features clinically studied ceramides to support skin hydration and barrier function, along with green tea extract to help combat free radicals linked to premature aging.
Maeva’s Daily Nutrition Shake
New supplement brand Maeva has unleashed a daily nutrition shake formulated specifically for consumers using GLP-1 medications or following reduced-calorie diets. Designed to address common side effects associated with rapid weight loss — including muscle loss, low energy, hair thinning and digestive discomfort — the shakes contain 20–25 grams of protein, fiber, probiotics, digestive enzymes and functional ingredients such as creatine, collagen and adaptogens. The gender-specific formulas are positioned as a targeted nutrition solution for the growing GLP-1 consumer market.
INSTYTUTUM’s NMN + Resveratrol supplement
INSTYTUTUM is expanding beyond skincare with the launch of a new longevity-focused supplement and biological aging test as part of its broader Longevity System initiative. The brand just introduced an NMN + Resveratrol supplement formulated to support cellular energy, metabolism, cardiovascular health and healthy aging, particularly for adults experiencing age-related NAD+ decline.
INSTYTUTUM also unveiled a biological aging test that uses epigenetic analysis to estimate biological age and provide personalized insights aimed at supporting healthier lifestyle and wellness decisions.
Vital Purple’s Powerful Cacao
Vital Purple is positioning its new high flavanol cocoa powder as a functional wellness product designed to support neurological and cardiovascular health. Sourced from Ecuador, the brand preserves cacao in its natural purple state by preventing fermentation shortly after harvest, helping retain high levels of cocoa flavanols and antioxidants. Each serving offers 900 mg of cocoa flavanols, along with nutrients like magnesium, potassium, protein and fiber, to support circulation, focus, stamina and cognitive health. The organic, regeneratively grown powder is formulated for daily use in smoothies, coffee or hot beverages as a sustained energy alternative without the crash associated with traditional stimulants.
Colorfuel Calm
Consciously Kay has partnered with Sprout Living to launch Colorfuel Calm, a lemon ginger magnesium powder formulated to support relaxation, mood and sleep. Developed in collaboration with creator Kayla Varney, the product contains 300 mg of magnesium, 200 mg of L-theanine and 200 mg of vitamin C, while excluding gums, artificial flavors and sugar alcohols. Available in portable stick packs, Colorfuel Calm is designed to mix easily into water, tea, smoothies or mocktails as a convenient daily wellness beverage.
Solaray’s Liposomal Prenatal
Solaray has unveiled Liposomal Prenatal, a prenatal supplement designed to provide complete nutrition support before and during early pregnancy while minimizing digestive discomfort. The formula uses 100% liposomal delivery technology to enhance nutrient absorption and gentle digestion, allowing the inclusion of typically hard-to-tolerate ingredients such as iron.
The two-capsule daily formula features 20 liposomal nutrients, including methylfolate (5-MTHF), choline, iron, iodine, vitamin B6 and ginger, to support red blood cell production, thyroid health, energy metabolism and nausea relief during pregnancy. Positioned for women planning to conceive or in their first trimester, the supplement is formulated to provide 17 vitamins and minerals at 100% of recommended daily pregnancy values.
O positiv’s FLO Daily Calm + Relaxation
O Positiv Health recently debuted FLO Daily Calm + Relaxation, a daily supplement formulated to help women manage stress, support healthy cortisol levels and promote relaxation. Designed for women 18 and older, including those navigating menopause, the OB/GYN-formulated, sugar-free capsule contains ingredients aimed at supporting mood, focus, adrenal health, restful sleep and emotional well-being.
The formula includes 200 mg of L-theanine, 125 mg of Sensoril ashwagandha and the brand’s proprietary Be Positive Blend featuring St. John’s Wort, holy basil and passionflower, along with calcium citrate to support overall wellness.
LYMA’s ID2
LYMA is expanding its wellness portfolio with the launch of ID2, a four-dimensional gut health bio-complex powder aimed at supporting digestive and foundational health through targeted nutrition. The formula offers 15 grams of prebiotic fiber daily and combines multi-length prebiotic fibers, vegan omega-3s and more than 25 bioavailable chelated vitamins and minerals to support gut health, nutrient absorption and energy levels.
The company said ID2 is formulated to target all four major sections of the colon using ingredients including FOS fibers, inulin, beta glucans and resistant starch. The citrus-flavored powder is positioned as part of LYMA’s broader push into science-backed biohacking and longevity-focused wellness solutions.
