According to the Bayer-owned brand, the product, Berocca Immune Lemongrass & Ginger, is the first of its kind in the Australian market.
The inspiration came from its consumer behaviour insight on how people can have different behaviors when looking to support their immune health.
“Berocca Immune Lemongrass & Ginger was developed to extend this line into a winter ritual, pairing the familiar comfort cues of lemongrass and ginger with the flexibility to enjoy it hot or cold,” Jodie Lynch, head of marketing at Bayer Consumer Health, told NutraIngredients.
“This allows immune support to show up in more everyday moments, whether that’s a warm morning ritual or a refreshing option later in the day.”
A white space in consumption occasions
At the same time, Berocca saw a white space between immune support and winter comfort, and the new product is designed to address this market gap.
According to Bayer, many effervescent immune products are positioned as refreshing, citrus-flavoured drinks, which limits consumption occasions.
In winter, however, consumers often want something that feels soothing and comforting, not just sharp and cold.
“During winter, particularly when unwell, people often look for a ‘winter warmer’ moment that feels soothing and repeatable as part of their routine. We wanted to design an immune support product that fits naturally into those real winter habits.”
Lynch added that the flexibility of the hot-and-cold preparation is a meaningful point of difference, as it broadens when and how people can incorporate immune support. Globally, such products are also said to be limited.
Additionally, the lemongrass and ginger flavour cues are intentionally chosen to offer a differentiated experience — aligning with winter comfort rituals while still uplifting when taken cold.
The key ingredients in Berocca Immune Lemongrass & Ginger are vitamins C and D, which have been widely studied to support the body’s natural defences and immune cell function, and zinc that promotes antibody production.
Enabling easy and accessible health support
While there has been sustained interest in immune support post‑pandemic, the bigger shift is in how people want to take it — increasingly in simple, drinkable everyday formats, said Lynch.
“This shift is underpinned by growing consumer focus on immunity, with global research showing 60% of consumers are concerned about their immune health, and 65% reporting they are more conscious of it since COVID-19.
“Furthermore, 67% are actively seeking products that support immunity, highlighting a clear demand for accessible, everyday solutions.”
Lynch believes that consumer health brands like Berocca have an important role in translating health intentions into solutions that fit real life, making support accessible, routine-friendly and aligned with how people already behave.
“Our job is to make everyday health support feel easy and accessible for everyone, providing products that slot into routines and give peace of mind, backed by trusted formulation and science.”
