Rather than continuing to treat eye health as a single benefit, companies are pairing familiar carotenoids with omega-3s, B vitamins, hyaluronic acid, antioxidants, hydration-support ingredients and even habit-building technology.
The result is a product pipeline that looks less like a shelf of interchangeable eye vitamins and more like a set of targeted formats and claims. Some launches stay close to the clinical legacy of AREDS-style macular support, while others lean into dry-eye comfort, digital strain and everyday visual wellness increasingly delivered in convenient formats including liquids, beverages and soft chews.
Bausch + Lomb PreserVision AREDS3
Launched into the U.S. market, the Bausch + Lomb PreserVision AREDS3 advanced formula builds on standard AREDS2 nutrients with the addition of a proprietary B-vitamin complex, based on growing evidence of the role B vitamins may play in eye health. Available nationwide at Target, Walgreens and Amazon, the formula is designed to support macular health for a broader range of individuals, including those in earlier stages of age-related macular degeneration (AMD).
“AMD affects millions of people, often long before symptoms meaningfully change day-to-day life,” said John Ferris, president, Consumer for Bausch + Lomb following the release.
“Historically, options to support macular health earlier in the condition have been limited. PreserVision AREDS3 reflects decades of research and our commitment to advancing eye health through science, offering an option for a broader range of people looking to support their macular health.”
A long-term clinical trial of the new formulation, which includes lutein, zeaxanthin, vitamins C/E, zinc, copper, plus B1, B2, B3, B5, B6, biotin, folate and B12, is still being planned.
YURU’s liposomal lutein and habit app
Japanese firm YURU Co Ltd introduced its LUTE VITA eye supplement containing LUZvision liposomal lutein, which the company says offers an absorption rate 4.8 times higher than that of conventional lutein.
Complimentary ingredients include astaxanthin, coenzyme Q10, low molecular weight hyaluronic acid, collagen peptides, ceramide, horse placenta, β-Nicotinamide mononucleotide (β-NMN), liposomal vitamin C, vitamin E and vitamin A. The product is paired with a habit-support app called nometa to encourage consistent consumption.
“As we face the unstable rhythms of modern life, increased screen time and the decline that comes with aging, we are once again realizing the importance of taking care of ourselves from the inside out,” said YURU’s CEO, Takayuki Seko, who holds a PhD in pharmacy and is a behavioral science researcher. “LUTE VITA is a supplement that combines scientifically based ingredients with mechanisms that support habit formation so that you can add something right or even a little better to your daily life.”
Focus Lutein for long-term vision
Focus Vitamins released Focus Lutein, featuring a triple-carotenoid blend of lutein, zeaxanthin and meso-zeaxanthin to support macular pigment density and filter harmful blue light.
“We are excited about the launch of Focus Lutein, which is a great option for anyone wanting to support their daily eye health routine or individuals with a family history of abnormal eye aging,” said Clint Worley, chief operating officer at Focus Vitamins. “Additionally, this daily eye health supplement helps to increase macular pigment density, which assists in optimal blue light filtration.”
Focus Vision joins a portfolio that includes Focus Select, an eye vitamin based on the landmark AREDS 2 study, and Focus PI, a post-injection eye drop.
O Positiv’s MENO Eye Health
O Positiv expanded its MENO line with MENO Eye Health, formulated with vitamin A, lutein, zeaxanthin and a “Vision Positiv Blend” of bilberry extract and lycopene.
The formula is designed to supports the visual and ocular needs of women experiencing age- and hormone-related changes, supporting healthy vision and targeting occasional eye strain and fatigue.
“Dry eyes, eye fatigue and changes in vision are common but often overlooked symptoms of aging,” said Dr. Roxanne Pero, OBGYN MD, FACOG, FACLM, IFMCP, who sits on the OPositiv Medical Advisory Bar. “MENO Eye Health offers targeted daily support with carotenoids like zeaxanthin and lycopene to help nourish and protect the eyes—especially for women navigating hormone changes.”
OPTASE Eyetamins Eye Comfort + Vision Support
Scope Health added two supplements to the OPTASE portfolio of eye health drops, creams, masks, gels, sprays, ointments and wipes: Eyetamins Eye Comfort and Eyetamins Vision Support.
Vision Support, which builds on the older Actase Lutein ZA product, supports healthy vision and long-term eye health while Eye Comfort is more specifically positioned around ocular comfort and nutritional support.
“We are thrilled to have Eyetamins Eye Comfort and Eyetamins Vision Support into OPTASE family,” said Tom Freyne, CEO of Scope Health Inc.
“The research recognizes nutritional supplementation as an important adjunctive way to support overall eye health. These products complement our mission of providing complete eye health solutions and reflect our continued investment in innovation, science and patient care.”
The products are currently available through the company website and participating eye-care professionals.
A2 Milk brain and eye health formula
New Zealand-based a2 Milk Company announced a strategic expansion into China’s pediatric supplement market under the a2 Zhi Yi brand, which includes a brain and eye health formula containing 100 mg of DHA and patented algal oil.
The company stated that product along with gut health, immunity and anti-allergy formulas would be made in China with imported ingredients and launch across mother-and-baby stores and online channels in the country.
OCuSOFT Retaine Omega Forté
Privately-held eye care pharma company OCuSOFT launched Retaine Omega Forté specifically for dry-eye sufferers. The lemon-flavored liquid nutritional supplement delivers 2,490 mg EPA+DHA plus 405 mg additional omega-3s per high-potency daily dose, using the natural triglyceride rather than ethyl ester forms.
Available through eyecare professionals or through the company’s website, Retaine Omega Forté is designed to manage dry eye symptoms and meibomian gland dysfunction by improving tear film lipid layers and reducing ocular surface inflammation.
“Omega-3s have long been recognized for their role in ocular surface health,” said George Haines, executive vice president of OCuSOFT Inc. “With Retaine Omega Forté, we’re offering a supplement that not only meets the needs of dry eye sufferers but also addresses consumer concerns around quality, bioavailability and taste.”
Jubileye Health Dry Eye & Glare Defense
Jubileye Health Dry Eye & Glare Defense entered the market, positioned as a 2-in-1 supplement for ocular hydration and glare sensitivity.
Its formula includes betaine, hyaluronic acid, electrolytes, phytosomal curcumin, lutein, zeaxanthin, astaxanthin and bilberry, leveraging osmolytes for cellular hydration, hyaluronic acid for tear-film stability and visual antioxidants for glare protection.
The company specifically emphasizes that the product is omega-3-free, differentiating it from the large dry-eye supplement segment built around fish oil.
“Our goal was to create a solution that goes beyond surface-level relief,” said Dr. Raymund Garza, optometrist and creator of Jubileye Health Dry Eye and Glare Defense.
“By focusing on cellular hydration, osmotic balance and antioxidant protection, we’ve developed a formula that supports eye comfort from the inside out. Patients wanted a clean, omega-3-free option that truly works—and Jubileye delivers exactly that.”
Sirio Pharma + OmniActive eye-health soft chew
Sirio Pharma and OmniActive introduced a lutein-based soft chew as an alternative to capsules and softgels. It features OmniActive’s Lutemax 2020, which supplies lutein, RR-zeaxanthin and meso-zeaxanthin.
In addition to enhanced consumer experience presented by the chew-down profile with sustained flavor release, the soft chew format was chosen for the increased ingredient load provided by its confectionary-style makeup
“Eye health is an increasingly prominent issue across the greater wellness landscape and our friends at OmniActive have shown true leadership in this segment with Lutemax 2020’s robust science, formulation flexibility and stability,” said Doug Brown, VP Americas and global accounts for Sirio Pharma. “We’re proud to partner with OmniActive to introduce the Lutemax 2020 soft chews, which bring key differentiators such as taste, mouthfeel and robustness – as well as ease of manufacturing for brand owners.”
Cymbiotika’s Liposomal NAD+ with eye support
Cymbiotika debuted a Liposomal NAD+ supplement designed to boost cellular energy, support healthy aging, enhance cognitive function and promote skin radiance.
While the daily liquid gel is a cellular energy, healthy aging and metabolic function supplement, it includes OmniActive’s Lutemax blend of lutein and zeaxanthin to provide secondary support for eye health and skin tone.
Vitanutra’s cold-seal encapsulated LiqLutein
Vytanutra launched LiqLutein, a liquid supplement formulated to support visual wellness in today’s screen-heavy environment.
Featuring a 10:2 ratio of lutein to zeaxanthin, the formula is fortified with flaxseed oil to support tear-film hydration and healthy circulation and vitamin A and zinc to help maintain photoreceptor cell function and support low-light vision clarity.
It also uses an advanced cold-seal encapsulation technology that protects sensitive nutrients from heat degradation during production and promotes fast absorption.
The Eye Drink, the first eye health RTD
Incubated by Fast Moving Consumer Goods, The Eye Drink is a lifestyle-friendly beverage designed to make eye health simpler and more accessible. Formulated by optometrists, it includes go-to lutein and zeaxanthin, along essential vitamins, minerals and omega-3.
“Eye health is often overlooked until there’s a problem,” said Dr. Roger Wu, creator of The Eye Drink. “We created The Eye Drink to spark everyday awareness and make eye health feel as easy and approachable as grabbing a beverage.”
According to the company, clinical findings show that product outperforms traditional supplement capsules in both bioavailability and speed of results thanks to its juice format. It advises consumer to drink one 16.9 oz bottle for every two hours of screen time.
Key takeaways
• Eye health is segmenting. New launches are clustering around healthy aging/AMD support, dry-eye and ocular surface comfort, and screen-heavy modern lifestyles.
ye health is being reframed as daily maintenance for an always-on visual routine—not only as support for aging eyes or diagnosed conditions.
• Formats are diversifying. Brands are moving beyond capsules into liquid omega-3s, liposomal delivery, soft chews and ready-to-drink beverages.
• Ingredient stacks are getting broader. Lutein and zeaxanthin remain central, but companies are layering in omega-3s, B vitamins, hyaluronic acid, antioxidants, hydration-support nutrients and app-based adherence tools.
• Claims are becoming more specific. Products are being positioned around macular health, tear-film support, glare sensitivity, blue-light filtration, eye fatigue and daily visual wellness.
• Evidence still matters. AREDS-style formulas have a defined role in certain stages of AMD, while research is ongling to substantiate generic “better vision” supplement claims.
