News, Analysis & Insights on Nutrition, Supplements, and Health
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health...
You still have time to submit entries to the prestigious NutraIngredients-USA Awards, but the deadline, set for Friday, March 27, 2026 at 11:55 p.m. CT, is quickly approaching!
Catch up with our weekly round-up of key news from across the Nutraverse.
Women’s brain health was positioned as a significant and under-addressed opportunity within the cognitive supplement category during a panel discussion at Expo West 2026.
For those who haven’t submitted yet, time is on your side.
Supplementation with KSM-66 ashwagandha root extract in gummy form for eight weeks is well tolerated and may enhance cognitive performance and sleep quality in children between the ages of 6 and 12, according to new research.
The prestigious NutraIngredients USA Awards are back with 16 categories honoring the best and brightest in the U.S. dietary supplement industry, including our six “ingredient of the year” categories.
Magtein supplier ThreoTech has announced a partnership with Arnold Schwarzenegger’s Arnold’s Pump Club wellness platform to broaden consumer education around magnesium L-threonate and its potential role in cognitive health and healthy aging.
The deadline for abstract submission for this year’s Probiota Americas Scientific Frontiers has been extended to Thursday, April 2.
Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.
When Helen Christoni watched her grandmother struggle with late-stage Alzheimer’s and her mother-in-law battle frontal temporal dementia, she uncovered a startling truth that would change her life’s direction. One in five women face Alzheimer’s risk...
Microbiome-driven innovation dominates the latest launches, from prebiotic fibers and next-gen probiotics to L-glutamine, but brands are also expanding into targeted solutions for cognition, stress, hydration and metabolic support.
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
Women’s brain health brand Make Time Wellness now offers its three-product lineup on Ulta Beauty’s website, reflecting broadening interest in supplements positioned at the intersection of wellness and beauty.
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
CHEMI Nutra’s new domestic manufacturing partnerships have positioned the brand to unlock soft gel and liquid applications for its Alphasize Alpha-GPC ingredient in an increasingly competitive cognitive health supplement market.
Mouth pouches have emerged as one of the fastest growing CPG categories, signaling a major trend in nootropics as consumers seek functional ways to boost performance—sans nicotine.
With a growing consumer shift toward health-conscious lifestyles, the market is seeing an increasing selection of caffeine alternatives. Despite the recent rise in options, new research has found that certain consumer segments want it all.
Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.
From the gut-skin to the gut-bone to the gut-vaginal axes, new launches are proving biotics benefits extend far beyond gut health.
Daily supplementation with a specific probiotic that produces the neurotransmitter GABA improved sleep for 77% of participants taking the strain, with 100% of women experiencing the benefits, says a new study using Verb Biotics’ Lp815.
Six weeks of supplementation with Magtein magnesium L-threonate may reduce brain cognitive age by 7.5 years, compared to placebo, says a new clinical trial from Australia.
The IPA World Congress + Probiota is less than a month away with must-see speakers on Day 1 including Dr. John Hale, Muriel Gonzalez, Ewa Hudson, Dr. Koen Venema, Meghan Taylor and more!
A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.
US-based functional wellness brand Plant People is looking to accelerate national expansion following November’s closed Series A funding round with Manna Tree.
Research shows that some fish oil supplements are oxidized, but is there any scientific evidence to support the perception that oxidized fish oil is less efficacious or even detrimental?
New research from Chemi Nutra highlights how GLP-1 users want to maintain the benefits of the medication while feeling like their former selves, revealing a significant gap in addressing the broader physiological and psychological impacts of weight loss...
What if an energy drink could do more than just wake you up? Formulator Shawn Wells sat down with NutraIngredients to introduce OnSwitch, a collaborative, new energy drink concept that made its way around the show floor during SupplySide Global this year.
The IPA World Congress + Probiota 2026 is just two months away! The leading event for the probiotics, prebiotics and microbiome community is a must-attend event, and let us tell you why…
While a lot of attendees come to SupplySide Global to show off their latest innovations, for many, the main objective is to see the latest trends shaping the future of dietary supplements.
More than three-quarters of the global population is not getting enough omega-3, according to a collaborative study sponsored by Holland & Barrett, with the retailer noting a lack of awareness around the nutrient’s brain health benefits.
A probiotic yeast engineered using CRISPR to overproduce and secrete spermidine may reduce age-related declines in short-term memory, says a new study using fruit flies.
Interest in postbiotics is growing as consumers look beyond traditional sleep aids, according to new research.
The founder of premium women’s health supplement brand Lyma signaled an opportunity for UK brands to contest health claim restrictions during last week’s Nutra Healthspan Summit.
Robert Lewandowksi, one of the top goalscorers in Bundesliga and Champions League history, has signed on as global brand ambassador for KSM-66 Ashwagandha.
A new wave of research is addressing the unique needs of women across life stages, with Waleria Healthtech leading the charge through clinical trials on menopause symptom relief and sexual wellness.
Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster Beverage broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee
The latest batch of testing of dietary supplements purchased online by natural product manufacturer NOW has revealed widespread quality issues among “no-name” St. John’s wort brands, with several samples found to contain synthetic dyes.
Global ingredient distributor and formulation specialist IMCD has announced the launch of supercritical carbon dioxide extract of kava for U.S. and Canadian brands seeking higher levels of kavalactones.
The cell wall of Bifidobacterium longum 1714 directly affects the immune system by inducing anti-inflammatory activity and reducing pro-inflammatory compounds, says new study that also adds to the brain benefits of the strain.
A single dose of coffeeberry extract may enhance soccer skill performance particularly passing speed and accuracy, says a new study with young players.
Dietary supplementation with the human milk oligosaccharide (HMO) 2′-fucosyllactose boosted the growth of Bifidobacterium in the guts of older adults and improved a range of metabolic measures, says a new study from Stanford University and Abbott Nutrition.