Jenerise launches precision-grade creatine monohydrate
Creatine innovation and education company Jenerise has launched a ‘precision-grade’ creatine monohydrate that seeks to raise creatine quality-standards across the dietary supplement market.
Mind & mood
NAD decision on magnesium gummies raises questions around compound weight claims
The ruling adds to broader industry discussion about how mineral forms and elemental nutrient amounts are communicated to consumers.
Meta-analysis supports cognitive performance benefits of endogenous ketones
Endogenous ketone supplementation may produce “modest” improvements in cognitive performance according to a new meta-analysis that pooled data from over 1,100 people.
Review positions early-life nutrition as ‘systems-level’ intervention
Early-life nutrition may play a broader role in development than typically reflected in prenatal and infant supplement strategies, says a new review by scientists from SmartyPants Vitamins.
New study shows ashwagandha supports women’s stress, sleep and brain health
From stress and sleep to brain fog, more women are turning to adaptogens for support—but until recently, clinical data specific to female populations has been limited. A new all-female study by Arjuna Natural aims to help close that gap by examining the...
April Launch Pad: Personalized wellness, ingestible beauty and gut health
From beauty-from-within to hydration to microplastic defense and next-gen energy formats, this month’s launches highlight how brands are rethinking everyday wellness with more targeted, lifestyle-driven solutions.
Sermo data challenges ‘consumer-driven’ narrative in supplement purchases
Findings suggest clinical validation may play a key role in determining which supplements gain traction in a crowded marketplace.
Men’s health moves beyond muscle as data reveals a broader shift in wellness
Men are expanding their focus and looking past performance, with younger consumers driving demand for supplements, functional foods and GLP-1-related solutions.
From quick fixes to whole health: Rethinking men’s sexual wellness
Sexual wellness is transitioning toward whole-body health, reflecting a category in flux as brands like Bult work to help shape its next phase.
Adaptogen supplements may ease stress and anxiety and boost sleep quality: RCT
Daily supplementation with a multi-herb or an ashwagandha root formula from Gaia Herbs for 60 days led to improvements in measures of stress, fatigue, and anxiety, says a new study.
Icelandirect expands CDMO footprint with SOMA LABS solid dosage acquisition
Icelandirect’s solid dose manufacturing acquisition pushes the company’s established focus beyond lipid-based formulations and softgels.
NutraCast: All grown up—Energy drinks shift from stimulation to systems
For years, energy drinks have been built around one simple promise: more stimulation. But as consumers start using these beverages as part of everyday wellness and performance routines, the category is beginning to evolve.
Editor to editor: Key takeaways from Expo West 2026
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
NutraCast: Making fiber sexy: Is it the secret to healthspan and longevity?
Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health...
Last call for the 2026 NutraIngredients-USA Award submissions!
You still have time to submit entries to the prestigious NutraIngredients-USA Awards, but the deadline, set for Friday, March 27, 2026 at 11:55 p.m. CT, is quickly approaching!
Across the Nutraverse: GOED unveils new database, Magtein in the UK, gut microbe and muscle strength
Catch up with our weekly round-up of key news from across the Nutraverse.
Expo West panel calls for prevention-led, female-focused shift in cognitive health category
Women’s brain health was positioned as a significant and under-addressed opportunity within the cognitive supplement category during a panel discussion at Expo West 2026.
Deadline extended for the NutraIngredients-USA Awards!
For those who haven’t submitted yet, time is on your side.
KSM-66 ashwagandha may support cognition and sleep in children
Supplementation with KSM-66 ashwagandha root extract in gummy form for eight weeks is well tolerated and may enhance cognitive performance and sleep quality in children between the ages of 6 and 12, according to new research.
Six ingredient categories offer opportunities for NutraIngredients USA Awards glory
The prestigious NutraIngredients USA Awards are back with 16 categories honoring the best and brightest in the U.S. dietary supplement industry, including our six “ingredient of the year” categories.
Magtein joins Schwarzenegger platform for brain health push
Magtein supplier ThreoTech has announced a partnership with Arnold Schwarzenegger’s Arnold’s Pump Club wellness platform to broaden consumer education around magnesium L-threonate and its potential role in cognitive health and healthy aging.
Probiota Americas Scientific Frontiers: Got groundbreaking microbiome-related research to shout about?
The deadline for abstract submission for this year’s Probiota Americas Scientific Frontiers has been extended to Thursday, April 2.
A celebration of innovation: Reasons to enter the NutraIngredients USA Awards
Entries for the awards are welcome across 16 categories, covering ingredients, finished products, companies and initiatives in the nutrition and food supplements industry.
NutraWomen Wednesday: Helen Christoni, Co-Creator, Make Time Wellness
When Helen Christoni watched her grandmother struggle with late-stage Alzheimer’s and her mother-in-law battle frontal temporal dementia, she uncovered a startling truth that would change her life’s direction. One in five women face Alzheimer’s risk...
February Launch Pad: From men’s health to pregnancy, starting in the gut
Microbiome-driven innovation dominates the latest launches, from prebiotic fibers and next-gen probiotics to L-glutamine, but brands are also expanding into targeted solutions for cognition, stress, hydration and metabolic support.
NutraCast: The rise of personalized menopausal care in the supplement industry with SEASON34
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
A smart move for beauty-from-within: Make Time Wellness expands to Ulta Beauty
Women’s brain health brand Make Time Wellness now offers its three-product lineup on Ulta Beauty’s website, reflecting broadening interest in supplements positioned at the intersection of wellness and beauty.
How Bevi’s expansion strategy is driving revenue growth beyond the office
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
US manufacturing access opens new Alpha-GPC format options in maturing cognitive health market
CHEMI Nutra’s new domestic manufacturing partnerships have positioned the brand to unlock soft gel and liquid applications for its Alphasize Alpha-GPC ingredient in an increasingly competitive cognitive health supplement market.
A new generation of energy: Are pouches the next ‘big thing’ in active nutrition?
Mouth pouches have emerged as one of the fastest growing CPG categories, signaling a major trend in nootropics as consumers seek functional ways to boost performance—sans nicotine.
Coffee, energy drinks and caffeinated mints? Neuro consumers want it all
With a growing consumer shift toward health-conscious lifestyles, the market is seeing an increasing selection of caffeine alternatives. Despite the recent rise in options, new research has found that certain consumer segments want it all.
NutraCast: Dr. Coetzee on personalized nutrition, psychoneutrogenomics and why anaerobic bacteria is the next big thing
Dr. Oscar Coetzee, VP of education and clinical support at Designs for Health, shared his unconventional career journey from psychology to nutritional science and how he still applies much of his background to his current work.
January Launch Pad: Probiotics lead the way
From the gut-skin to the gut-bone to the gut-vaginal axes, new launches are proving biotics benefits extend far beyond gut health.
GABA-producing probiotic may improve sleep measures for 77% of users: RCT
Daily supplementation with a specific probiotic that produces the neurotransmitter GABA improved sleep for 77% of participants taking the strain, with 100% of women experiencing the benefits, says a new study using Verb Biotics’ Lp815.
Magnesium L-threonate may boost cognitive performance and improve sleep: RCT
Six weeks of supplementation with Magtein magnesium L-threonate may reduce brain cognitive age by 7.5 years, compared to placebo, says a new clinical trial from Australia.
IPA World Congress + Probiota 2026: Market dynamics, pioneers, next gen biotics and ‘from bums to gums’ headline Day 1
The IPA World Congress + Probiota is less than a month away with must-see speakers on Day 1 including Dr. John Hale, Muriel Gonzalez, Ewa Hudson, Dr. Koen Venema, Meghan Taylor and more!
NutraCast: Is fiber the new protein?
A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.
Plant People CEO outlines growth strategy following Manna Tree minority investment
US-based functional wellness brand Plant People is looking to accelerate national expansion following November’s closed Series A funding round with Manna Tree.
Fish oil oxidation: Experts debate the science and health impacts
Research shows that some fish oil supplements are oxidized, but is there any scientific evidence to support the perception that oxidized fish oil is less efficacious or even detrimental?
NutraCast: The emotional toll of GLP-1 meds
New research from Chemi Nutra highlights how GLP-1 users want to maintain the benefits of the medication while feeling like their former selves, revealing a significant gap in addressing the broader physiological and psychological impacts of weight loss...
OnSwitch: Energy drink collab goes beyond caffeine to target systemic optimization
What if an energy drink could do more than just wake you up? Formulator Shawn Wells sat down with NutraIngredients to introduce OnSwitch, a collaborative, new energy drink concept that made its way around the show floor during SupplySide Global this year.
‘There was never a dull moment’: 8 reasons to attend the IPA World Congress + Probiota 2026
The IPA World Congress + Probiota 2026 is just two months away! The leading event for the probiotics, prebiotics and microbiome community is a must-attend event, and let us tell you why…
Supplement trends: GLP-1 support, functional beverages, pet health and more
While a lot of attendees come to SupplySide Global to show off their latest innovations, for many, the main objective is to see the latest trends shaping the future of dietary supplements.
Holland & Barrett highlights global need for omega-3
More than three-quarters of the global population is not getting enough omega-3, according to a collaborative study sponsored by Holland & Barrett, with the retailer noting a lack of awareness around the nutrient’s brain health benefits.
Spermidine-producing CRISPR probiotic may boost memory via gut-brain axis
A probiotic yeast engineered using CRISPR to overproduce and secrete spermidine may reduce age-related declines in short-term memory, says a new study using fruit flies.