NutraIngredients reimagined: Relaunch provides global insights and region-specific coverage
We’re thrilled to share some important updates to NutraIngredients that will enhance how you engage with our content.
Vitamins & minerals
Resistant starch prebiotic may boost antioxidant and choline levels
MSP Starch Products Inc., the company behind Solnul, continues to strengthen its science, with two new studies showing that the potato-derived resistant starch prebiotic may boost absorption of antioxidants like vitamins A and E, and levels of choline...
Magnesium ranked favorite supplement among German consumers
Over three-quarters of German consumers use dietary supplements (DS), most of which are minerals, according to a new survey study published in Frontiers in Nutrition.
Walmart launches Ritual supplements in women’s health drive
Walmart has added four of Ritual’s multivitamin formulas to its shelves and online store, expanding its wellness assortment with products positioned around clinical validation and ingredient transparency.
NutraCast: The Vitamin Angels push to close maternal nutrition gaps
Nutritional maternal health in the U.S. has high rates of nutrient deficiencies, leading to risks like anemia, preeclampsia, low birth weight and significantly higher maternal mortality rates.
Powdered beverage brand TRUWILD’s growing pains and path forward
Rapid growth and supply chain hurdles prompt the outdoor-focused brand to consider new strategies and possibly investors
Seed expands portfolio with Co-Biotics line for sleep, energy and daily nutrition
Microbiome science company Seed, best known for its synbiotic formulations, is expanding its portfolio with three new products: DM-02 Daily Multivitamin, AM-02 Energy + Focus and PM-02 Sleep + Restore.
Study unveils mechanisms impacting maternal health during vitamin D deficiency
New research has uncovered metabolic alterations linked to vitamin D deficiency and suggests potential mechanisms driving its impact on maternal lipid metabolism.
Micronutrient deficiencies: Europe’s invisible epidemic?
Dietary supplements are an overlooked solution when it comes to general population health, according to a new review, which found that micronutrient inadequacy is rampant across Europe.
FDA declares NMN lawful in dietary supplements
The U.S. Food and Drug Administration (FDA) has responded to a Citizen Petition from the Natural Products Association (NPA) and the Alliance for Natural Health USA (ANH) on the status of NMN, declaring the vitamin B3 form to be lawful for use in dietary...
NutraCast: Well-intentioned regulations that could backfire
The Council for Responsible Nutrition is ringing the alarm on two bills, one impacting pregnant women in California, the other, minors in New York.
Great Earth pioneers green innovation with fiber caps roll-out
Swedish supplements brand Great Earth has rolled-out fiber-based caps across its portfolio, reducing plastic content by 95% and contributing to Europe-wide targets.
Performance supplements research: Significant knowledge gaps for female athletes and certain sports
A review of research into the performance benefits of a range of sports supplements concludes that there is a significant underrepresentation of women.
Tocotrienols show promise for cognitive health and sleep
A rice bran tocotrienol supplement marketed as TheraPrimE rice by BGG Americas may improve markers of memory, sleep and inflammation, according to a study published in Frontiers in Nutrition.
Balchem kicks off consumer-facing K2VITAL promotion
Supplier Balchem launched its consumer-facing marketing campaign for its K2VITAL ingredient following a successful trial partnership with the FC Bayern (FCB) women’s football team.
Myoform debuts personalized nutrition platform
UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.
Professor disputes low vitamin D limit recommendation
Dr. Manfred Eggersdorfer, professor for healthy aging at the University of Groningen in the Netherlands, has outlined a number of studies which call into question the recent assessment issued by a recent German report.
Weight management supplement category feeling the squeeze as GLP-1 support grows
Sales of traditional weight management supplements are shrinking like a GLP-1 user’s waistline, but adjacent categories like blood sugar management and GLP-1 support are seeing big growth.
Dr. Vegan challenges ‘overmedicalization of menopause’ in wake of ASA ruling
The founder of a brand called-out by the ASA argues that the ruling is an example of the over-medicalization of women’s health, creating red tape for those attempting to support women through diet and supplements.
Expert reaction: Low vitamin D recommendation could be ‘serious risk’ to German consumers
A German risk assessment has raised safety concerns over intermittent doses of vitamin D and recommended a daily supplement limit of 800 IU per day, which an expert describes as a “serious risk” to German consumers.
Capitalizing on convenience: Huel launches RTD daily greens cans
UK-based nutrition company Huel has launched a ready-to-drink daily greens product, offering consumers the chance to swap out powdered formulations with a convenient canned beverage.
Sports & Active Nutrition Summit 2026: SF 49ers, Herbalife and Front Row headline speaker list
With expert speakers confirmed from iHerb, SPINS, Herbalife, the San Francisco 49ers, AHPA, CPG Radar, Front Row, Gifted Wellness, High Performance Nutrition, the University of Arkansas and more, the upcoming Sports & Active Nutrition Summit is not to be...
Magnesium, relaxation, and sleep supplement trends in Australia
The Australian supplement market is seeing an increase in products for energy, sleep, and muscle relaxation, with ingredients like magnesium at the center of the action.
Sustainability Focus
PlantFusion gains national shelf presence in mission-aligned retailer Whole Foods
PlantFusion has launched into more than 500 Whole Foods locations across the United States, introducing its new BPI-certified compostable packaging.
Superpower launches health platform priced like streaming service
Digital health platform Superpower recently launched an annual membership for $199, aiming to democratize access to the growing market for personalized nutrition.
ANH petitions FDA to roll back suppression of 118 nutrient-disease health claims
The Alliance for Natural Health USA (ANH) has filed a petition with the U.S. Food and Drug Administration (FDA) to allow 118 ‘government-backed’ disease risk reduction health claims.
Singapore’s Gumazing diversifies portfolio to evolve into family-centred brand
Singapore-headquartered Gumazing aims to evolve from a children’s gummy specialist into a holistic family wellness brand with its expansion into women’s health and other development plans in the pipeline.
Higher serum folate linked to slower epigenetic aging
While folate’s role in supporting fetal growth and development is well established, a new Stanford-led study suggests it may also help slow biological aging in older adults.
Vitamins C and E may combat muscle loss in older women
Supplementation with vitamins C and E daily for 12 weeks combined with resistance training improved muscle mass and strength in older women with sarcopenia, according to a new study.
Nutra Healthspan Summit: Early bird delegate rate expiring soon!
The discounted early bird delegate registration for our Nutra Healthspan Summit will expire on Sept. 10, 2025.
Meta-analysis supports vitamin D supplements for heart health
Overweight and obese people should take vitamin D supplements to reduce the incidence of major adverse cardiovascular events, says a new meta-analysis.
Across the Nutraverse: H1 growth for Swisse, nutrition education in US med schools, cordyceps in the EU
Catch up with our weekly round-up of key news from across the Nutraverse.
Cocoa extract may support healthy blood pressure: COSMOS data
Supplementation with a cocoa extract may reduce incident hypertension by 24% in participants with normal systolic blood pressure, according to a new analysis of data from the COSMOS study.
Vitamin E tocotrienols ‘emerging as promising neuroprotective agents’
Two new scientific reviews suggest that tocotrienols, a potent form of vitamin E extracted from rice, palm and annatto, may show protective effects on the brain and cognition, supporting healthy aging.
Calling all Sports & Active Nutrition start-ups!
NutraIngredients is inviting early-stage active lifestyle brands to enter its “Start-up Stars” competition, which will spotlight three pioneering entrepreneurs at the Sports & Active Nutrition Summit 2026.
Across the Nutraverse: EU boost for Calanus oil, pro golfer’s creatine ‘episode’, TGA goes after vitamin D products for bone health
Catch up with our weekly round-up of key news from across the Nutraverse.
Trade associations call on IRS to change tax code to align HSA/FSA with MAHA
Five trade associations for dietary supplements have written to the commissioner of the Internal Revenue Service to request changes to the tax code to permit the purchase of dietary supplements using Health Savings Accounts (HSAs) and Flexible Spending...
‘Choice of tool impacts nutrient intake analysis’, says study
Methodological differences and sex-related reporting discrepancies can challenge the accuracy of dietary assessment tools, says a new study in The American Journal of Clinical Nutrition.
Magnesium gummies for children found to contain unauthorized melatonin
UK brand Nutrition Ignition’s magnesium glycinate gummies for kids tested positive for the drug melatonin in a case which is down to “either a gross manufacturing mistake or fraud.”
Across the Nutraverse: 2025’s problematic herbs, BLIS at 25, Mg in the EU
Catch up with our weekly round-up of key news from across the Nutraverse.
Researchers ‘rewire’ bacteria to produce more vitamin K2
A recent study from Rice University focused on metabolic engineering strategies that cause L. lactis to overproduce K2 in order to make it more sustainable and cost-effective.
Magnesium legality: L-threonate enters EU market as Orotate Dihydrate fails on safety
Magnesium Orotate Dihydrate has failed to secure EU novel food approval, as Magnesium L-threonate clears its final regulatory hurdle to enter the European supplement market.
Transparency concerns surround vitamin C supplements sold in Germany, United States: Study
Consumers face benefits and risks when taking vitamin C supplements, which are not always communicated to them.
AI clampdown on ‘faux-zempic’ claims: Do more rulings lead to better compliance?
The UK Advertising Standards Authority (ASA) has turned up the heat on unauthorized health claims, using its AI monitoring tool, but will the sheer number of rulings dilute their impact, or will they help change marketing behaviour?
Tariffs: Supplement industry responds to new EU-US trade deal
Following months of apprehension, US president Donald Trump and European Commission president Ursula von der Leyen finally struck a trade deal which will see EU goods incur a 15% tariff in the US. But what does this mean for the European dietary...
Personalized wellness set to play key role in future of men’s health – Nano Singapore
Nano Singapore believes that dietary supplements are just one part of men’s health and wellness journeys, as male consumers increasingly seek personalized solutions integrating technology and natural products.
Meta-analysis examines most effective sports nutrition supplements
With so many sports nutrition products on the market, building the right regimen can be challenging. To better understand which products offer the greatest athletic benefit, researchers set out to identify the most effective supplementation for athletes...
Calcium, protein the most used supplements among China centenarians
Calcium and protein are the most used health supplements among China centenarians, according to a new study involving over 2,800 centenarians.
NutraCast: Ritual’s defining prenatal health research
Although a large majority of pregnant women in the United States use prenatal vitamins, not all are created equal—and most have not been studied in their final, finished form. In fact, women of ‘childbearing potential’ were banned from U.S. clinical...