Vitamins & minerals
Ashwagandha-Rhodiola combination may improve stress and sleep: RCT
A combination of extracts from ashwagandha and Rhodiola rosea may boost sleep quality and improve stress measures in healthy adults, says a new study from scientists at the University of South Carolina.
Women’s health research faces tougher questions at CRN Convergence 2026
The half-day program covered research and science communication across menopause, maternal nutrition, metabolic health, dermatology and sports nutrition, with several presenters addressing the limitations of existing evidence and how it is used to...
SupplySide Global 2026: What’s happening on the show floor
From clear protein shakes to creatine gummies and free omega-3 testing, SupplySide Global exhibitors are giving attendees plenty to put on their show-floor itinerary.
Lower NAD+ levels linked to greater frailty in older adults: Study
Older adults with lower levels of NAD+, an important cellular co-factor for improvement of mitochondrial performance and energy metabolism, may be at higher risk of frailty, says a new study from Japan.
Start-Up Stars opens entries for 2027 summit
Three emerging sports and active nutrition companies will earn the chance to pitch their businesses, build industry connections and take the stage at the 2027 summit.
SANS USA moves to Dallas for 2027
The Sports & Active Nutrition Summit USA (SANS USA) is heading to Dallas in 2027 after two consecutive sold-out editions in San Diego.
Balchem’s Optifolin+ may offer epigenetic health solutions
Balchem’s choline-enriched L-5-methyltetrahydrofolate (L-5-MTHF) folate ingredient, Optifolin+, may boost cellular methylation capacity and DNA methylation in a human cell model.
Farming practices may meaningfully change nutritional and bioactive profiles
New research shows that organic and regenerative farming can boost the nutritional value of beetroots, with organically grown roots containing more beneficial polyphenols and higher nitrate levels than conventionally grown crops.
Cymbiotika adds biomarker testing to supplement model
Dietary supplement brand Cymbiotika is adding biomarker testing and personalized health recommendations to its subscription offering through a new partnership with health data platform Hundred Health.
6 reasons to attend the Nutra Healthspan Summit 2026
The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…
Could vitamin D and DHA be a winning team for cognitive decline?
Combining vitamin D3 and docosahexaenoic acid (DHA) is significantly more effective at mitigating mild cognitive impairment (MCI) in older adults than supplementing either nutrient alone, according to a new randomized controlled trial (RCT).
Yellow Wood buys Nestlé VMS business for $1B
Private equity firm Yellow Wood Partners has agreed to acquire Nestlé’s mainstream vitamins, minerals and supplements (VMS) business for $1 billion, following the food giant’s strategic review of several supplement assets last year.
Survey: Sexual wellness gains ground in supplement market
Sexual wellness may be edging further into the supplement mainstream as consumer interest in products spanning intimate health, beauty and healthy aging creates new territory for brands.
Can athlete ownership help startups compete beyond endorsement budgets?
For emerging sports nutrition brands, competing for athlete endorsements often comes down to marketing budgets. F3 Energy believes ownership can offer another path.
Across the Nutraverse: vitamin C gummy quality, GNC in Singapore, nominee for FDA commissioner
Catch up with our weekly round-up of key news from across the Nutraverse.
NOW’s testing of vitamin C gummies on Amazon returns ‘deeply disappointing results’
Natural product manufacturer NOW tested 25 vitamin C gummy supplements sold on Amazon. Of these, only 13 met label claim, and 12 had nearly no detectable vitamin C.
August Launch Pad: Convenience, targeted benefits and multifunctional formulas converge
This month’s launches highlight the continued expansion of convenient, targeted and multifunctional formats, from creatine sachets and sparkling protein to instant mushroom lattes and on-the-go pre-workout.
Nicotinamide riboside may improve muscle-specific marker of biological aging: Analysis
Supplementation with nicotinamide riboside may reduce muscle epigenetic age acceleration measured by the Muscle Epigenetic Age Test (MEAT) clock, according to a newly published analysis of data from past clinical studies.
Thorne claims first NSF Certified for Sport milestone for prenatal with bioactive folate
NSF Certified for Sport continues to expand beyond its traditional sports nutrition roots, with Thorne’s announcement that its Basic Prenatal is the first prenatal supplement containing a bioactive form of folate to earn the certification.
NutraCast: BODi CEO on keeping active nutrition simple amid AI, GLP-1s and wellness trends
As consumers gravitate toward longevity, metabolic health and science-backed wellness, BODi is doubling down on what CEO Carl Daikeler calls the fundamentals: movement and whole-food nutrition.
Nutrafol study shows gains in overlooked growth metric
Researchers say the findings could broaden how the nutrition industry measures efficacy, with faster hair growth adding to more established endpoints such as density and shedding.
AG1 study finds greens powder increases circulation of multiple micronutrients
A study from AG1 researchers suggests its greens powder leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.
FTC finalizes TruHeight order over supplement growth claims
In response, TruHeight stated it has already implemented broader compliance measures, including external regulatory oversight and updated review policies.
July Launch Pad: Gummies target specialized health needs
This month’s launches underscore the growing role of gummies as a delivery format for increasingly targeted health solutions, from vaginal probiotics and mood support to men’s vitality. At the same time, brands are expanding into liquid and powdered...
July 16: Join our beauty-from-within webinar
It’s not too late to register! NutraIngredients-USA’s annual Beauty-from-Within webinar will return July 16 with a new panel of experts to examine the science, innovation and market forces shaping the nutricosmetics category.
Airborne lawsuit tests front-of-pack dosage claims
The case highlights how consumer perception can lead to false advertising allegations, even when labels comply with FDA requirements.
Across the Nutraverse: Microbiome investments, B6 concerns, functional marine ingredient innovation
Catch up with our weekly round-up of key news from across the Nutraverse.
Vitamin K2-7 may slow progression of coronary artery calcification
Gnosis by Lesaffre’s branded form of vitamin K2, menaquinone-7 (K2-7), may slow the progression of coronary artery calcification, according to new research published in JAMA Cardiology.
Mintel reveals top taste trends driving food and beverage formulation
Economic uncertainty is driving consumers towards comforting, familiar flavors, according to Mintel’s 2026 The Future of Flavors report.
May Launch Pad: Energy, portability and skin for the win
This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.
Across the Nutraverse: FDA leadership shake-up, NMN in the EU, TetraSOD in the USA
Catch up with our weekly round-up of key news from across the Nutraverse.
NAD decision on magnesium gummies raises questions around compound weight claims
The ruling adds to broader industry discussion about how mineral forms and elemental nutrient amounts are communicated to consumers.
TopGum completes PLD gummy manufacturing acquisition
The deal gives the Israeli functional gummy company its first manufacturing site in the United States and expands its capabilities in pharmaceutical-grade gummies.
David Beckham’s IM8-Inter Miami deal signals shift toward equity-based sports nutrition partnerships
Under the agreement, IM8 becomes Inter Miami’s exclusive official health supplements partner, while the club will also take an equity stake in parent company Prenetics Global Limited.
RTC: 5-MTHF matches folic acid while lowering unmetabolized folic acid in prenatal vitamins
Despite folic acid remaining the recommended form for early pregnancy, manufacturers are increasingly turning to 5-MTHF as questions persist about excess intake and metabolism.
Review positions early-life nutrition as ‘systems-level’ intervention
Early-life nutrition may play a broader role in development than typically reflected in prenatal and infant supplement strategies, says a new review by scientists from SmartyPants Vitamins.
Fasting mimetic may improve cardiometabolic health markers: RCT
A dietary supplement containing spermidine, nicotinamide, PEA and OEA may improve cholesterol levels, hunger measures and daily ratings of hunger and appetite, says a new study.
Sermo data challenges ‘consumer-driven’ narrative in supplement purchases
Findings suggest clinical validation may play a key role in determining which supplements gain traction in a crowded marketplace.
Spate: US supplement market is moving toward a ‘symptom-first’ consumer
Shifting consumer behavior, including targeted health concerns and rapid growth in personalized formats, is driving growth across US supplement categories, with custom probiotics emerging as a key trend, according to Spate.
Vitamin K2 may influence neuromuscular signaling: RCT
Supplements of vitamin K2 may exert positive neuromuscular changes in older adults, says a new study using Balchem’s K2VITAL ingredient.