Vitamins & minerals
Growth Asia Summit 2026
Swisse lists hormonal health, perimenopause as women’s health priority areas
Women’s health is today a key priority category for Swisse, with hormonal health and perimenopause support being crucial areas where innovation opportunities lie.
Nicotinamide riboside may improve muscle-specific marker of biological aging: Analysis
Supplementation with nicotinamide riboside may reduce muscle epigenetic age acceleration measured by the Muscle Epigenetic Age Test (MEAT) clock, according to a newly published analysis of data from past clinical studies.
Study reveals poor knowledge of drug-supplement interactions among health practitioners
Healthcare professionals in Portugal may be ill-equipped to identify potential drug-supplement interactions, according to new findings, with researchers calling for better training and clearer clinical protocols.
Role models rebranded: AG1 kicks off first football collaboration
AG1 has partnered Swansea City AFC marking the brand’s first football collaboration in what it hopes will be the start of a “new trend where wellness brands sit front-and-center on sports jerseys”.
Polish research suggests ‘aggressive advertising’ deepens supplement confusion
A new study from the National Research Institute in Poland argues consumer education campaigns are needed to combat the widespread belief promoted by ‘aggressive advertising’ that dietary supplements have therapeutic effects.
Sports nutrition experts discuss ‘more is better’ mindset following life-threatening overdose report
The sports nutrition industry has a responsibility to tackle the ‘more is better’ mindset through appropriate limits and warnings, experts warn, following a life-threatening case of supplement stacking and over-consumption.
Scientists and nutrition experts call for increased vitamin D threshold to “wake up officials”
The threshold for vitamin D deficiency in the UK should be doubled in order to rouse officials to take a preventative approach to health, according to a newly published paper by the health and nutrition expert working group ‘Act Now Vitamin D’.
Nutra Healthspan Summit: First speakers announced!
The Nutra Healthspan Summit will land in London once again this November, bringing together leading academics, innovators, analysts and practitioners in the longevity space.
Review highlights tocotrienols for long-term neurovascular health
A new paper has highlighted the growing importance of sleep quality in supporting the brain’s natural vasculoprotective capacity, and tocotrienols, a member of the vitamin E family, as a promising nutritional candidate for supporting neurovascular health.
July NPD Launchpad: Mind and body performance, gut loving extensions, and accessible protein
July’s NPD launches include extensions to gut loving line-ups, creatine and carbs to support the mind and muscles, a fresh partnership offering from Vimto and Myprotein.
Valerie founders put business up for sale in attempt to save promising women’s health brand
UK-based women’s health brand Valerie is on the hunt for a new buyer after struggling to raise the capital needed for the brand’s next stage of growth.
AG1 study finds greens powder increases circulation of multiple micronutrients
A study from AG1 researchers suggests its greens powder leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.
Inside the menopausal brain: Heights launches MRI study into nutrition and cognitive health
Heights is applying advanced neuroimaging to explore how targeted nutrition may support the brain during menopause.
Creatine, GLP-1s, gut health and sleep: How storytelling opens new opportunities in sports nutrition
As the lines blur between sports nutrition and wellness, demand for traditional performance ingredients is booming. But sports nutrition brands are increasingly challenged by niche specialists that excel at emotive storytelling and lifestyle positioning.
UK’s Novel Foods Experts Network expands across Europe
The UK’s Novel Foods Experts Network (NFX UK) has secured $650,000 to strengthen its innovation ecosystem and expand its support across Europe.
Natural Foundation Supplements tackles trust gap through batch-by-batch verification
With concerns around supplement quality and label accuracy continuing to challenge the sector, UK-based NF Supplements is betting on batch-by-batch third-party testing and radical transparency as a way to stand out in an increasingly crowded market.
Researchers uncover impacts of UPF intake on the microbiome
Higher consumption of ultra-processed food (UPF) correlates with poorer diet quality, higher sugar intake, lower mycobiome richness, and potentially altered cardiometabolic function, according to newly presented data.
Save the date! Sports & Active Nutrition Summit Europe returns for 2026
NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) will return for 2026, with this year’s iteration taking place in London on November. 9, 2026.
Bone-support supplement combined with electromagnetic therapy could improve healing
A new study suggested that nutraceutical supplementation in patients undergoing pulsed electromagnetic field (PEMF) therapy for wrist fractures may be associated with improved early clinical outcomes.
June Launchpad: Innovations in hormone support, the mind, gut health and beauty
June’s NPD activity in Europe points to sustained demand for biotics, adaptogens, fiber and collagen, with brands targeting sleep and hormonal support, gut health and beauty benefits.
Time for self-regulation: EHPM launches influencer marketing guidelines
The European Federation of Associations of Health Product Manufacturers (EHPM) has unveiled new guidance for influencers and food business operators working in the supplement sector.
Study highlights knowledge gaps in pregnancy nutrition needs
An exploratory study in Germany found ambiguity and knowledge gaps about micronutrients in both pregnant women and their healthcare providers, particularly regarding vitamin B12.
Lyma launches ‘four-dimensional’ greens powder to ‘restore biological foundations’
Premium wellness and biohacking brand Lyma enters the green drinks category with ID², its first ingestible launch in five years.
The business of longevity: How to win the credibility game
Longevity is the number one health concern for consumers across continents and age brackets, and they are willing to pay a premium “if they can be convinced the promise of healthspan actually holds true”, according to Nick Stene, senior global insight...
Start-up delivers liquid replenishment for pregnancy sickness
Two mothers have developed a pregnancy electrolyte and vitamin blend, aiming to fill white space for supplements that can be stomached by underserved pregnant women suffering with nausea.
Across the Nutraverse: Microbiome investments, B6 concerns, functional marine ingredient innovation
Catch up with our weekly round-up of key news from across the Nutraverse.
Vitamin K2-7 may slow progression of coronary artery calcification
Gnosis by Lesaffre’s branded form of vitamin K2, menaquinone-7 (K2-7), may slow the progression of coronary artery calcification, according to new research published in JAMA Cardiology.
CGM for your pants? How a continuous gas monitor could level-up gut health supplements
Scientists behind the first wearable device designed to measure human flatulence say their tech will differentiate between the gut health products that work, and those that don’t.
Health and wellness brands take center stage on Times 100 list
Eight supplement brands have been named on The Sunday Times 100 list, reflecting a ‘fundamental shift in how consumers view health’, according to Dr. Jenna Macciochi, director of science and innovation at Ancient + Brave.
HTBA’s vitamin b12 could improve cycling performance
Short-term supplementation with a vitamin B12 (methylcobalamin)-based formulation from HTBA alters key markers of anaerobic performance and cognitive response in amateur cyclists, according to new research.
PCOS becomes PMOS: A ‘genuine opportunity’ for industry
Polycystic Ovary Syndrome (PCOS) has officially been renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) in a ‘long overdue’ move described as a genuine opportunity for the health and nutrition industry.
Experts call for shift in sleep supplements and cognitive health research
Industry experts at Vitafoods called for a fundamental rethink of how sleep is understood and treated, urging the nutrition sector to move beyond simplistic sleep tracking and symptom-based approaches toward a more integrated, systems-based model of...
Mintel reveals top taste trends driving food and beverage formulation
Economic uncertainty is driving consumers towards comforting, familiar flavors, according to Mintel’s 2026 The Future of Flavors report.
May NPD Launchpad: Innovations highlight creatine+, fiber and botanical blends
New product launches across Europe in May 2026 reveal trends for innovating with creatine format and formulation, fiber for sugar and bloat reduction, and a focus on all-natural botanical blends.
Qina launches Food Health Ecosystem to improve access to real-world data
Strategic innovation consultancy Qina has launched a Food Health Ecosystem to improve data insights for those operating in personalized nutrition, with the aim to improve access to real-world, long-term data and drive evidence-based innovation.