Vitamins & minerals

NI+Hormonal health supplement launches target women at every life stage

As the women’s supplement market continues to expand, hormonal health is emerging as a key area of innovation, with brands taking a closer look at formulations tailored to life stages.

NI+Catching up with women’s hormonal health supplements: A roundup of the latest science

From probiotics to NAD+ boosters, a growing number of supplement interventions are targeting women’s hormonal health, with clinical trials increasingly going beyond subjective self-reporting and towards objective hormonal measures.

PepsiCo research highlights growing need for personalized hydration strategies

Elite soccer players experience substantial individual differences in sweat rates and sodium losses, even when training in cool conditions, according to new research published in Nutrients. 

Cymbiotika’s liposomal Vitamin D shows positive results in new trial

A single dose of Cymbiotika’s liposomal vitamin D resulted in better absorption among adult participants compared with a non-liposomal formulation, according to new research.

Ashwagandha-Rhodiola combination may improve stress and sleep: RCT

A combination of extracts from ashwagandha and Rhodiola rosea may boost sleep quality and improve stress measures in healthy adults, says a new study from scientists at the University of South Carolina.

NI+From stimulation to restoration: Sleep and recovery in cognitive wellness

Sleep is becoming a top health priority, serving as an active restorative process for the brain and nervous system and the foundation of cognitive performance, emotional balance and long-term health.

Folic acid before pregnancy: Study finds low adherence despite high awareness

As few as one in four pregnant women may take folic acid (FA) before conception, despite widespread awareness of its benefits, according to a new Italian study.

From soaring protein costs to GLP-1 disruption, SANSE explores trends redefining active nutrition

NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) 2026 is set to bring together some of the industry’s most influential voices to examine the trends, challenges and opportunities shaping the future of sports and active nutrition.

NI+Metabolic health supplement launches target gut health, glucose control and satiety

As GLP-1 drugs reshape the weight-management landscape, supplement brands are rethinking their approach, broadening the conversation beyond weight loss to metabolic health, muscle preservation and overall wellness.

NI+Magnesium and sleep: What does the science say?

A recent systematic review of randomized controlled trials raises questions about magnesium’s effectiveness as a sleep aid, concluding that the current evidence is inconsistent and of low certainty.

Dr. Vegan rebrands as DRV+ to broaden market appeal

After operating for six years as Dr. Vegan, the UK supplement brand, is undergoing a rebrand to better appeal to the masses.

NI+EFSA sets out scientific priorities for food safety, innovation and AI

The European Food Safety Authority (EFSA) has published a roadmap for European food regulation over the next decade, outlining how food safety risk assessments should evolve in response to innovation, climate change and emerging technologies.

CoreFX launches Irish headquarters as gateway to European collaboration

US-based biotech firm CoreFX LLC has launched a new Irish headquarters within Teagasc Food Research Centre, Moorepark, as an innovation gateway to Europe.

Watchdog claims menopause supplements just ‘expensive multivitamins’, industry responds

A new analysis by consumer watchdog Which? has concluded that many menopause supplements are just “expensive multivitamins” with fairy dustings of active ingredients.

NI+Proposed Dutch supplement rule changes could force product reformulation

The Netherlands has proposed new restrictions on some plants and substances used in herbal preparations and food supplements, with the draft legislation open for consultation until Dec. 7, 2026.

NI+Thousands of supplement ads at risk of non-compliance, ASA investigation finds

Ads for wellness products and supplements often breach advertising regulations, according to a new, large-scale analysis by the Advertising Standards Agency (ASA).

BSRA calls on longevity industry to invest in aging research

Aging research has never been more relevant. Yet despite aging populations, stretched healthcare systems and booming commercial interest in longevity, fundamental questions about the biology of aging remain unanswered and research funding is scarce,...

Study: App-based personalized dietary coaching effective for weight loss

A study comparing app-based, personalized, and general dietary coaching for weight reduction found that all interventions achieved clinically meaningful weight loss of at least 5% and improvements in blood lipid levels.

New precision fermentation facility opens in France to accelerate ingredient innovation

A new biotechnology facility with advanced precision fermentation capabilities has opened in Clermont-Ferrand, France today (Sept. 29) to help start-ups scale from the lab to mass market production.

September NPD launchpad: Beauty, peptides, and convenient formats

Europe’s new product launches reveal trends for nutricosmetics, innovative peptides, and formats which improve consumer experience and encourage consistency.

Social media rife with misleading supplement marketing, researchers find

Misleading claims about food are widespread on social media, with supplements emerging as the most frequently identified theme, according to a new analysis conducted by Infoodmation.

From supplement sceptic to founder: Doctor turns IVF journey into fertility brand

A former doctor and medical writer has turned her own experience of infertility into a supplement brand that delivers adequately dosed, high quality ingredients for men and women on their IVF journey.

Balchem’s K2VITAL DELTA linked to benefits for long-term heart health

Balchem’s branded vitamin K2 combined with vitamin D3 could slow coronary artery calcium progression by over 20%, according to new research published in the journal Circulation.

Study highlights risks of vitamin D and B12 co-deficiency in the elderly

Analysis of Romanian geriatric patients found that vitamin D deficiency was associated with poorer cognitive performance and greater frailty. Patients who had co-deficiency of vitamin D and vitamin B12 showed the most pronounced cognitive impairment and...

The Better Menopause: Bringing scientific substantiation to the burgeoning menopause market

Two female entrepreneurs who entered the menopause wellness market before it became mainstream are investing in gold-standard science to differentiate their products in a surging market.

NI+Catching up with healthspan and lifespan supplements: A roundup of the latest science

Research on supplementation and aging is advancing quickly, helping to supplant “live longer” language with more nuanced claims based on closer examination of biological mechanisms that might help people live better for longer if they test out in human...

NutraIngredients sports and healthspan summits: Early bird discount ends this week!

There are just a few days left to grab a discounted ticket for NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) and Nutra Healthspan Summit (NHS) landing in London this November.

NI+Luxembourg introduces new MPLs for vitamins and minerals in supplements

Luxembourg has updated its food supplement regulations, setting new maximum permitted limits (MPLs) for certain vitamins and minerals used in food supplements.

Farming practices may meaningfully change nutritional and bioactive profiles

New research shows that organic and regenerative farming can boost the nutritional value of beetroots, with organically grown roots containing more beneficial polyphenols and higher nitrate levels than conventionally grown crops.

Vitamin B6 supplementation may improve persistent low mood, study suggests

High-dose vitamin B6 supplementation may help to manage negative emotional states and reduce depressive symptoms, according to new research published in Depression and Anxiety.

NI+Science vs politics: Kiwi’s long road to EU health-claim approval

It took four years after Europe’s food-safety scientists backed green kiwifruit’s digestive-health claim for regulators in Brussels to approve it, raising the bigger question: What happens when the science is settled, but the politics are not?

6 reasons to attend the Nutra Healthspan Summit 2026

The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…

Could vitamin D and DHA be a winning team for cognitive decline?

Combining vitamin D3 and docosahexaenoic acid (DHA) is significantly more effective at mitigating mild cognitive impairment (MCI) in older adults than supplementing either nutrient alone, according to a new randomized controlled trial (RCT).

Combination supplement shows promise for obesity, but individual roles unclear

A supplement containing berberine, white mulberry leaf extract, and chromium picolinate significantly improves insulin sensitivity and body composition markers in adults with obesity, according to a randomized controlled trial published in Nutrients.

Review: Oral signs may flag hidden nutrient deficiencies

Oral symptoms may flag nutrient deficiencies before anemia or other clinical signs become apparent, according to a new review highlighting links with vitamin B12, iron, folate and zinc.

Top reasons to attend NutraIngredients’ Sports & Active Nutrition Summit Europe 2026

The Sports & Active Nutrition Summit Europe 2026 will take place in London on Monday November 9, 2026, delivering its definitive mix of cutting edges scientific insights, essential business strategy tips and unmissable market intelligence.  

August NPD Launchpad: Higher dose creatine, niche target markets, protein and healthspan in focus

This month’s new product launches highlight the drive to deliver cognitive health focused creatine solutions, an unabating interest in protein innovation and an overarching focus on healthspan support.

B12 campaign calls on industry to tackle UK awareness gap

The UK’s B-12 Alliance will take to parliament on September 10 as part of its campaign to raise awareness of widespread vitamin B12 deficiency and improve diagnosis and treatment in the UK.

Creatonics targets female-focused longevity with day and night creatine blends

Co-founded by an Olympic gold medalist and biomedical researcher, Creatonics launched this month with a female focused day and night creatine bundle aiming to provide 24-hour support for women in midlife and beyond.

GymBeam builds European footprint through AI, robotics and sports nutrition staples

Sports nutrition retailer and brand GymBeam claims to have established itself as the largest European retailer of supplements after investing in warehouse robotics, AI and delivering on trends for sports nutrition, GLP-1 support and longevity.

New sleep brand bets on underserved night shift workers

UK-based start-up Noctiva Health is making its debut with a new sleep supplement targeted at night shift workers.

Pollen extract combination may improve menopause symptoms and bone health

Purified pollen cytoplasm(PCP), vitamin D and vitamin K2 may help reduce hot flashes and improve physical and mood-related menopause symptoms while supporting bone health, according to a new study published in Nutrients.

NI+Targeted health support drives new era in children’s supplements

Children’s supplements have transcended the traditional multivitamin tablet, with brands now offering a range of formats to target specific health needs rather than general wellness.

Startup Spotlight

NI+Yutrients converts supplement stackers with ‘limitless’ tailored blends

UK startup Yutrients is looking to ‘redefine’ personalized nutrition be creating customized powder blends designed to be as unique as the customer’s fingerprint.

NI+EU packaging and recycling rules now in force: Timeline for obligations

The EU regulation on packaging and packaging waste (PPWR) came into force on Aug. 12, introducing immediate and upcoming obligations that redefine how packaging must be designed, used, recycled and reduced across all EU countries.

Growth Asia Summit 2026

Swisse lists hormonal health, perimenopause as women’s health priority areas

Women’s health is today a key priority category for Swisse, with hormonal health and perimenopause support being crucial areas where innovation opportunities lie.

Nicotinamide riboside may improve muscle-specific marker of biological aging: Analysis

Supplementation with nicotinamide riboside may reduce muscle epigenetic age acceleration measured by the Muscle Epigenetic Age Test (MEAT) clock, according to a newly published analysis of data from past clinical studies.

NI+Are GLP-1s driving demand for hair growth supplements?

Hair growth supplements are one of the fastest growing categories in the beauty-from-within market, a trend increasingly linked to the rise of GLP-1 drugs.

Study reveals poor knowledge of drug-supplement interactions among health practitioners

Healthcare professionals in Portugal may be ill-equipped to identify potential drug-supplement interactions, according to new findings, with researchers calling for better training and clearer clinical protocols.

Role models rebranded: AG1 kicks off first football collaboration

AG1 has partnered Swansea City AFC marking the brand’s first football collaboration in what it hopes will be the start of a “new trend where wellness brands sit front-and-center on sports jerseys”.