Vitamins & minerals

Rae Wellness returns after operational overhaul

Rae Wellness returns after operational overhaul

By Cassandra Stern

“When Rae had to pause, I thought that chapter was over,” said Rae Wellness founder and CEO Angie Tebbe. “But our community never stopped showing up, thousands of messages, tens of thousands of site visits, even when we had nothing to sell.”

Cyvex adds plant-based ferritin iron to distribution portfolio

Cyvex adds plant-based ferritin iron to distribution portfolio

By Cassandra Stern

Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.

Inside Nature’s Way’s commitment to innovation and quality

Inside Nature’s Way’s commitment to innovation and quality

By Stephen Daniells

From efficacious formulations for sleep, stress and weight management to innovative delivery formats, Nature’s Way has a robust innovation pipeline, all of which is supported by state-of-the-art facilities and on-site testing labs.

Ritual CEO on what will define beauty-from-within in 2026

Ritual CEO on what will define beauty-from-within in 2026

By Cassandra Stern

As brands enter a “prove-it” era shaped by clinical validation, ingredient transparency and evolving consumer expectations, Ritual’s founder outlines the standards she believes will separate leaders from laggards in 2026.

CRN updates vitamin K2 MK-7 intake limits

CRN updates vitamin K2 MK-7 intake limits

By Stephen Daniells

The Council for Responsible Nutrition (CRN) has determined a Highest Observed Intake (HOI) level for vitamin K2-MK7 of 375 mcg/day following a review of over 40 clinical trials.

NHANES data supports post-Covid boom in supplement use

NHANES data supports post-Covid boom in supplement use

By Ben Hargreaves

A new study finds that dietary supplement use has increased substantially over the last decade in the United States, with a similar rise seen in individuals taking four or more supplements concurrently.

Meta-analysis supports vitamin K2’s bone health benefits

Meta-analysis supports vitamin K2’s bone health benefits

By Stephen Daniells

Data from over 2,500 postmenopausal women with osteoporosis revealed that vitamin K2 supplementation can improve biomarkers of bone turnover, supporting the vitamin’s benefits for bone metabolism and skeletal health.

UNPA’s Israelsen on the work behind an ODI 2.0 list

UNPA’s Israelsen on the work behind an ODI 2.0 list

By Stephen Daniells

With new information about how FDA views key dates with drug preclusion and efforts to eradicate self-affirmed GRAS, it is time to revisit the list of pre-DSHEA or old dietary ingredients (ODI), says Loren Israelsen, founder and president of the United...

Resistant starch prebiotic may boost antioxidant and choline levels

Resistant starch prebiotic may boost antioxidant and choline levels

By Stephen Daniells

MSP Starch Products Inc., the company behind Solnul, continues to strengthen its science, with two new studies showing that the potato-derived resistant starch prebiotic may boost absorption of antioxidants like vitamins A and E, and levels of choline...

FDA declares NMN lawful in dietary supplements

FDA declares NMN lawful in dietary supplements

By Stephen Daniells

The U.S. Food and Drug Administration (FDA) has responded to a Citizen Petition from the Natural Products Association (NPA) and the Alliance for Natural Health USA (ANH) on the status of NMN, declaring the vitamin B3 form to be lawful for use in dietary...

Balchem kicks off consumer-facing K2VITAL promotion

Balchem kicks off consumer-facing K2VITAL promotion

By Olivia Haslam

Supplier Balchem launched its consumer-facing marketing campaign for its K2VITAL ingredient following a successful trial partnership with the FC Bayern (FCB) women’s football team.

Myoform debuts personalized nutrition platform

Myoform debuts personalized nutrition platform

By Stephen Daniells

UK-based Myoform is launching its new personalized nutrition platform after 18 months of beta-testing with a group of elite athletes, biohackers and everyday Joes. The initial focus is on its home market with expansion plans for the United States for 2026.

Professor disputes low vitamin D limit recommendation

Professor disputes low vitamin D limit recommendation

By Nikki Hancocks

Dr. Manfred Eggersdorfer, professor for healthy aging at the University of Groningen in the Netherlands, has outlined a number of studies which call into question the recent assessment issued by a recent German report.