Across the Nutraverse: China’s top supplement categories, Danone acquires Huel, B3 + B6 for muscles
Catch up with our weekly round-up of key news from across the Nutraverse.
Vitamins & minerals
Vitamins B3 plus B6 may boost muscle repair after high intensity exercise: Nestlé study
A combination of vitamins B3 (nicotinamide) and B6 (pyridoxine) may stimulate muscle stem cells and accelerate muscle regeneration and repair after high intensity exercise, says a new study.
‘Exciting’: Multivitamin-minerals linked to slower aging
Two years of daily supplementation with a multivitamin-mineral may slow aging in older adults, says a new data from the COcoa Supplement and Multivitamin Outcomes Study (COSMOS), a large-scale, nationwide, randomized trial.
Industry leaders praise ‘high bar’ of NutraIngredients USA awards as entry deadline approaches
With the extended deadline for the NutraIngredients-USA Awards 2026 now just days away, the window for companies across the U.S. supplement and nutrition sector to submit their entries is almost closed.
Danone expands complete nutrition portfolio with €1 billion Huel deal
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
Across the Nutraverse: GOED unveils new database, Magtein in the UK, gut microbe and muscle strength
Catch up with our weekly round-up of key news from across the Nutraverse.
MaryRuth’s targets ingestible skin category amid beauty-from-within boom
MaryRuth’s upcoming launch of its Advanced Liquid Skin Restore + Renew comes as the brand builds on momentum in adjacent categories and responds to growing demand for beauty-from-within solutions.
New pharmacovigilance survey on natural health products to roll out globally
A new survey covering global pharmacovigilance approaches in the natural health products sector is launching soon and will be extended to over 200 industry organizations and regulatory bodies, including those in China, the United States, Europe and other...
Women at greater risk of micronutrient gaps according to AG1 research
New research published in the Journal of Nutritional Science finds that healthy, exercising adults widely lack key micronutrients—especially vitamin D, vitamin E, calcium and magnesium—and women face the highest risk.
NAD+ boosters may also boost gut microbes and beneficial metabolites: Nestlé data
The NAD+ boosting effects of nicotinamide riboside (NR) and nicotinamide mononucleotide (NMN) may be linked to the action of the gut microbiome on these compounds, says a new study from Nestlé.
World Customs Organization formally recognizes dietary supplements as a standalone category
Dietary supplements are set to be formally recognized as a distinct category in global trade for the first time, following a recent update to the Harmonized System by the World Customs Organization.
SPINS: Protein still reigns but fiber, hormone support gain momentum
Scott Dicker, senior director of market insights, SPINS, stepped away from the Sports & Active Nutrition Summit to share that active nutrition and performance supplements have led the vitamins and supplements category for the fifth consecutive year,...
Vitamin B1 supplementation may improve gut motility and constipation
Vitamin B1 supplementation has emerged as a potential tool to manage irritable bowel syndrome (IBS) and functional constipation in a multi-ancestry study.
Expo West 2026 supplement preview: What’s happening on the show floor
Thousands of exhibitors across the natural products spectrum will descend on the Anaheim Convention Center for the 45th annual Expo West trade between March 3 and March 6.
Q&A: KAL Vitamins on navigating 93 years of industry change
As KAL Vitamins marks 93 years in business, the brand remains one of the longest-operating pioneers in the U.S. supplement industry. Founded during the early days of vitamin science, KAL helped shape standardized mineral supplementation and played a role...
How Bevi’s expansion strategy is driving revenue growth beyond the office
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
Survey shows 76% of Americans use supplements daily
Results show foundational supplements anchoring routines as targeted health needs drive portfolio expansion.
2026 SANS Start-up Star
Q&A: Theorem on launching daily wellness shots for supplementation without friction
Theorem recently opened access to its beta program as it prepares to roll out a flagship line of liquid wellness shots designed to integrate easily into daily routines.
Magnesium L-threonate may boost cognitive performance and improve sleep: RCT
Six weeks of supplementation with Magtein magnesium L-threonate may reduce brain cognitive age by 7.5 years, compared to placebo, says a new clinical trial from Australia.
Legal expert: Compliance challenges rise with novel supplement delivery formats
Delivery formats are becoming a growing compliance risk under DSHEA, warns industry attorney Jennifer Adams.
Rae Wellness returns after operational overhaul
“When Rae had to pause, I thought that chapter was over,” said Rae Wellness founder and CEO Angie Tebbe. “But our community never stopped showing up, thousands of messages, tens of thousands of site visits, even when we had nothing to sell.”
Cyvex adds plant-based ferritin iron to distribution portfolio
Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.
FDA denies ANH petition to roll back suppression of nutrient-disease health claims
The U.S. Food and Drug Administration (FDA) has denied a petition from the Alliance for Natural Health USA (ANH-USA) seeking to allow over 115 ‘government-backed’ disease risk reduction health claims.
Across the Nutraverse: MLB’s Ohtani get new immune ambassador role, Tru Niagen for beauty, rhodiola for athletic performance
Happy New Year, Nutraverse! Catch up with our weekly round-up of key news from across the global nutrition, functional foods and dietary supplements industries.
Across the Nutraverse: Canada warns about turmeric, Australia approves NMN, gut bacteria rankings
Catch up with our weekly round-up of key news from across the Nutraverse.
Ritual CEO on what will define beauty-from-within in 2026
As brands enter a “prove-it” era shaped by clinical validation, ingredient transparency and evolving consumer expectations, Ritual’s founder outlines the standards she believes will separate leaders from laggards in 2026.
FDA reinstates NDI status of NMN with new letters to ingredient players
The U.S. Food and Drug Administration has sent letters to specific NMN ingredient suppliers confirming it has set aside previous determinations that the vitamin B3 form is excluded from the definition of a dietary supplement.
Across the Nutraverse: Hi-Tech Pharmaceuticals CEO convicted, Vitamin B6 in Australia, creatine
Catch up with our weekly round-up of key news from across the Nutraverse.
CRN updates vitamin K2 MK-7 intake limits
The Council for Responsible Nutrition (CRN) has determined a Highest Observed Intake (HOI) level for vitamin K2-MK7 of 375 mcg/day following a review of over 40 clinical trials.
dsm-firmenich on targeting select hallmarks of aging for measurable effects
The hallmarks of aging are all connected, but not all are amenable to dietary intervention. Ingredient giant dsm-firmenich is focusing on four specific hallmarks that can be targeted via supplementation.
Personalized vitamin D supplementation may halve heart attack risk: Study
Optimizing blood levels of vitamin D with tailored doses over four years may slash the risk of heart attack by 52% for people with heart disease, according to preliminary data presented at the American Heart Association Scientific Sessions.
Hofseth Biocare partners with Jim Lavalle and Metabolic Elite
Norway-based Hofseth BioCare has announced a strategic product partnership with Metabolic Elite, with formulations being guided by key opinion leader and nutrition expert Jim LaValle.
Founder urges women’s health brands to lobby against red tape
The founder of premium women’s health supplement brand Lyma signaled an opportunity for UK brands to contest health claim restrictions during last week’s Nutra Healthspan Summit.
NHANES data supports post-Covid boom in supplement use
A new study finds that dietary supplement use has increased substantially over the last decade in the United States, with a similar rise seen in individuals taking four or more supplements concurrently.
Meta-analysis supports vitamin K2’s bone health benefits
Data from over 2,500 postmenopausal women with osteoporosis revealed that vitamin K2 supplementation can improve biomarkers of bone turnover, supporting the vitamin’s benefits for bone metabolism and skeletal health.
Across the Nutraverse: St. John’s wort, GNC in Singapore, Optifolin+ bioavailability
Catch up with our weekly round-up of key news from across the Nutraverse.
γ-tocotrienol may be a superior form of vitamin E for muscle wasting, study suggests
An animal study demonstrated that γ-tocotrienol outperformed α-tocopherol in protecting against inflammation-induced muscle loss.
Hallmarks of aging, ingredients, microbiome and skin: Nutra Healthspan Summit to explore the longevity opportunity
The inaugural Nutra Healthspan Summit will take place in London on Nov. 12 and 13, featuring a star-studded line-up of speakers who will cut through the hype to explore our current knowledge and understanding around aging and where nutritional approaches...
‘Confusing’ and ‘shocking’: Elimination of lawful marketing leaves regulatory experts with more questions than answers
During the Council for Responsible Nutrition (CRN) Convergence ‘25 Conference, a panel dissected the FDA’s Sept. 29 response to citizen petitions regarding dietary supplement regulations. While nicotinamide mononucleotide (NMN) received some regulatory...
NutraIngredients reimagined: Relaunch provides global insights and region-specific coverage
We’re thrilled to share some important updates to NutraIngredients that will enhance how you engage with our content.
Research revealing high anemia prevalence calls for targeted screening
Researchers have called for targeted screening for anemia in women after discovering a high prevalence of iron deficiency in a large sample of health-conscious participants.
Resistant starch prebiotic may boost antioxidant and choline levels
MSP Starch Products Inc., the company behind Solnul, continues to strengthen its science, with two new studies showing that the potato-derived resistant starch prebiotic may boost absorption of antioxidants like vitamins A and E, and levels of choline...
Magnesium ranked favorite supplement among German consumers
Over three-quarters of German consumers use dietary supplements (DS), most of which are minerals, according to a new survey study published in Frontiers in Nutrition.
Walmart launches Ritual supplements in women’s health drive
Walmart has added four of Ritual’s multivitamin formulas to its shelves and online store, expanding its wellness assortment with products positioned around clinical validation and ingredient transparency.