News, Analysis & Insights on Nutrition, Supplements, and Health
This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.
Balchem is capitalizing on the positive results it has seen through consumer-facing marketing, now actively partnering with social media influencers to spread the word about its flagship ingredients.
The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.
PharmExtracta’s precision probiotic iNatal has been recognized for delivering a “much-needed, scientifically grounded solution” which supports women during pregnancy.
With over a decade in the nutraceutical industry, Kimberly Summers offers a unique skillset: fractional CXO strategy, leadership rooted in self awareness and a passion for advancing women’s health.
From hybrid ‘mashups’ and functional gummies to creatine’s mainstream expansion and mounting pressure on whey protein supply, Nick Morgan, managing director of Nutrition Integrated, shared insights on the biggest trends shaping Vitafoods Europe 2026.
If you want to build a brand following on social media, you have to do one of two things–entertain or educate.
Junghwa Detlefsen, co-founder and CEO of Wholesome Story, credits her journey into women’s hormonal health to her postpartum experience. She discovered that motherhood provided invaluable empathy and understanding that professional knowledge alone could...
A recent tour through several facilities in Tempe, Arizona, offered a behind-the-scenes look at the dietary supplement industry. From raw ingredient sourcing and testing to formulation, manufacturing and finished products, what ultimately reaches store...
Amy McKelvey founded Her Vital Way to bring a personal and purpose-driven approach to wellness rooted in herbalism and consumer connection.
The U.S. Food and Drug Administration (FDA) rarely goes after eBay sellers, which is exactly why it caught Asa Waldstein’s eye.
From stress and sleep to brain fog, more women are turning to adaptogens for support—but until recently, clinical data specific to female populations has been limited. A new all-female study by Arjuna Natural aims to help close that gap by examining the...
From beauty-from-within to hydration to microplastic defense and next-gen energy formats, this month’s launches highlight how brands are rethinking everyday wellness with more targeted, lifestyle-driven solutions.
Being raised in a family of mycology researchers in Spain helped shape Dr. Catalina Fernández de Ana Portela’s 25-year career studying medicinal fungi.
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
The mentor, advocate and mother details her work on closing the women’s health gap in clinical research and nutraceuticals.
A first-term member of Congress has introduced the Dietary Supplement Listing Act of 2026 in the U.S. House of Representatives to require dietary supplement manufacturers to list their products with the Food and Drug Administration (FDA).
The wellness ingredient company revealed findings from a new study at SupplySide Connect New Jersey. The research marks Sannroo’s first published companion animal clinical study of Levagen + .
Transparency is taking center stage in the supplement industry and the Future Nutra Foundation is launching an effort to independently test products off the shelf and make those results publicly accessible.
After struggling with anxiety and sleep disruption from coffee, Rosie Goldwasser, founder of More Than Matcha, discovered the calming L-theanine effects of matcha and never looked back. After trading in coffee for matcha, she recognized a gap in the...
As GLP‑1 drugs reshape how people eat, food‑based bioactive peptides are emerging as a potential way to support satiety before, during and after drug use
While creatine remains strongly associated with male bodybuilding and strength sports, the bigger issue may not be consumer resistance, but industry assumptions...
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
After growing up surrounded by herbalism, Anna Harshman, VP of Impact and Development at WishGarden Herbs would later go onto carve out her own role in the family business.
Dietary supplement companies may be focused on FDA activity in Washington, but at the Sports & Active Nutrition Summit (SANS), Rend Al‑Mondhiry, partner at Amin Wasserman Gurnani LLP, warned that some of the major risks are emerging much closer to home.
This month’s offerings point to a shift from single-benefit solutions toward more integrated, system-wide support.
Flavor has moved up the priority list in sports and active nutrition product development as rising consumer expectations affect formulation strategy across the category, according to Nutrabolt VP of product development Frank DiLorenzo.
Julie Daoust, co-founder of the Functional Mushroom Council and chief science officer at M2 Ingredients, reflects on how a childhood spent foraging with her grandparents evolved into a career bridging science and industry.
After more than two decades at GNC, Rachel Jones, RDN, has had a front-row seat to one of the most significant shifts in sports nutrition: the rise of the female consumer.
At the Sports & Active Nutrition Summit in San Diego, attorney Amber Littlejohn highlighted a growing set of regulatory challenges facing brands as innovation accelerates across sports nutrition and adjacent categories.
A study published this week outlines efforts to make palmitoleic acid (POA) more commercially viable, outlining a fermentation-based production route that could help address ongoing supply and consistency issues.
For those who haven’t submitted yet, time is on your side.
AI-driven insights provider CPG Radar is continuing to hone its platform to streamline and accelerate innovation processes that take into account science, claims, consumer sentiment and more.
At the Weight Management Summit, NIQ’s Sherry Frey described how shifting consumer behaviors, GLP-1 medications and the rise of social commerce are reshaping not just weight management, but the broader wellness landscape.
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
Maintaining peak performance over the course of a 17-game NFL season requires far more than game-day preparation. According to Jordan Mazur, RD, director of sports nutrition for the San Francisco 49ers, nutrition plays a foundational role in supporting...
With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.
Adults 65 and older make up 20% of the U.S. population, yet seniors only receive 1% of food and beverage innovation. Lucille Health is on a mission to close that gap.
From state-level sales restrictions to federal preemption efforts and mounting questions around emerging ingredients, the dietary supplement industry is facing one of its most complex policy moments.
The Human Milk Institute at UC San Diego has announced the first-of-its-kind analytical hub for human milk: The Milk Analytics Core, which aims to close critical knowledge gaps, investigate bioactive molecules in milk and inform ingredient innovation.
2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...
Dietary guidelines should factor in not just nutrients and vitamins but also the intake of live microorganisms, according to emerging evidence.
With moves to close the self-GRAS “loophole”, plans to finally finalize the New Dietary Ingredient (NDI) guidance and talk of modernizing dietary supplement regulations, 2026 could be the biggest year since GMPs were introduced, says industry lawyer Ivan...
Fermented foods have been part of the human diet for at least 10,000 years, but researchers are only just starting to understand the microbiomes found in these foods and their impact on health.
Machine learning and robotics could accelerate a two-year probiotic development process to four to five months, with a recent presentation at the IPA World Congress + Probiota highlighting the potential of this disruptive technology for strain optimization.
As regulatory enforcement and consumer awareness around dietary supplements continue to grow, manufacturers are under increasing pressure to demonstrate safety. At NOW Foods, that commitment includes employing a dedicated toxicologist, a role that...
Microbiome research reveals our ability to undo the damage of industrialized diets and shift health markers away from chronic disease risk within just a few weeks.
Probiotics are outperforming huge markets such as beauty and clothing as consumers increasingly prioritize health and wellness, according to Euromonitor’s Nick Stene.
When Helen Christoni watched her grandmother struggle with late-stage Alzheimer’s and her mother-in-law battle frontal temporal dementia, she uncovered a startling truth that would change her life’s direction. One in five women face Alzheimer’s risk...