Across the Nutraverse: India’s ashwagandha leaf ban, prebiotics in Canada, sports nutrition opportunity
Catch up with our weekly round-up of key news from across the Nutraverse.
Markets & trends
Men’s health innovation should be driven by motivations and need states: Experts
The men’s health supplements space has evolved into a more holistic product offering and is showing strong growth in energy, sleep, and the emerging longevity category.
NutraCast: Pendulum bets on prebiotics with Gut Fuel as GLP-1 buzz reshapes market
Biotech company Pendulum Therapeutics is expanding beyond probiotics with the launch of Gut Fuel, a prebiotic fiber and polyphenol blend designed to support gut microbiome function and metabolic health.
April Launch Pad: Personalized wellness, ingestible beauty and gut health
From beauty-from-within to hydration to microplastic defense and next-gen energy formats, this month’s launches highlight how brands are rethinking everyday wellness with more targeted, lifestyle-driven solutions.
Infinite Epigenetics acquires Tally Health in ‘largest epigenetic testing deal to date’
Infinite Epigenetics has acquired Tally Health, adding a consumer-facing longevity brand and supplement portfolio to its epigenetic testing and analytics business.
India bans ashwagandha leaf use in any form, industry reacts
On April 16, the Indian government issued an advisory restricting the use of ashwagandha leaves in crude or extract or any other form in food products, catching many industry stakeholders by surprise.
Today! Men’s health market momentum webinar
Experts from GNC, CPG Radar, and Holon Law Partners will share data and insight during a free webinar today, April 28 that explores the rapidly evolving men’s health supplement sector.
Sermo data challenges ‘consumer-driven’ narrative in supplement purchases
Findings suggest clinical validation may play a key role in determining which supplements gain traction in a crowded marketplace.
Spate: US supplement market is moving toward a ‘symptom-first’ consumer
Shifting consumer behavior, including targeted health concerns and rapid growth in personalized formats, is driving growth across US supplement categories, with custom probiotics emerging as a key trend, according to Spate.
Across the Nutraverse: Clinical trials for active women, Andrographis in Australia, MPL in the House
Catch up with our weekly round-up of key news from across the Nutraverse.
Men’s health moves beyond muscle as data reveals a broader shift in wellness
Men are expanding their focus and looking past performance, with younger consumers driving demand for supplements, functional foods and GLP-1-related solutions.
From quick fixes to whole health: Rethinking men’s sexual wellness
Sexual wellness is transitioning toward whole-body health, reflecting a category in flux as brands like Bult work to help shape its next phase.
Webinar: What’s driving growth for the men’s health supplement sector?
Hear from experts from GNC, CPG Radar and Holon Law Partners in a free webinar on April 28 that explores the rapidly evolving men’s health supplement sector.
Saanroo expands Levagen+ research into companion animal health
The wellness ingredient company revealed findings from a new study at SupplySide Connect New Jersey. The research marks Sannroo’s first published companion animal clinical study of Levagen + .
Across the Nutraverse: Algae pioneer, probiotics for nanoplastic elimination, everyday nutrition
Catch up with our weekly round-up of key news from across the Nutraverse.
‘Not as bad as the media says’: Future Nutra Foundation pushes transparency via new testing initiative
Transparency is taking center stage in the supplement industry and the Future Nutra Foundation is launching an effort to independently test products off the shelf and make those results publicly accessible.
NIQ: Everyday nutrition habits redraw boundaries for supplement category
Protein, fiber and functional claims are moving into mainstream formats, challenging traditional positioning of vitamins and dietary supplements
Icelandirect expands CDMO footprint with SOMA LABS solid dosage acquisition
Icelandirect’s solid dose manufacturing acquisition pushes the company’s established focus beyond lipid-based formulations and softgels.
Across the Nutraverse: H&B’s big commitment, FDA’s MAHA priorities, Solnul in Europe, Google-Amili partnership
Catch up with our weekly round-up of key news from across the Nutraverse.
Protein soda: Why the new craze is going from strength to strength
Gone are the days where protein drinks meant serious whey shakes at the gym. Protein soda is making the category much more fun
Beauty-from-within category growth accelerates at Expo West 2026
Diversification in actives, formats, and distribution channels were highlighted by dietary supplement brands and ingredient suppliers in Anaheim, reflecting how consumer expectations for ingestible beauty continue to evolve.
NutraCast: All grown up—Energy drinks shift from stimulation to systems
For years, energy drinks have been built around one simple promise: more stimulation. But as consumers start using these beverages as part of everyday wellness and performance routines, the category is beginning to evolve.
Hiya brings kids chews and greens powder to UK parents
US-based children’s supplement startup Hiya has announced its official launch in the UK as its first international expansion.
‘Industry must rethink creatine messaging for women’: Dr. Sue Kleiner
While creatine remains strongly associated with male bodybuilding and strength sports, the bigger issue may not be consumer resistance, but industry assumptions...
Across the Nutraverse: FDA explores expanded supplements scope, Herbalife-Bioniq, energy drinks in China
Catch up with our weekly round-up of key news from across the Nutraverse.
Thorne targets perimenopause and libido gaps with latest science-led campaign
The launch reflects increasing industry focus on life-stage nutrition and more complex hormonal health needs.
Editor to editor: Key takeaways from Expo West 2026
Protein saturation, delivery format diversification and a more evidence-based approach to women’s health were among the clearest themes at Natural Products Expo West 2026, according to NutraIngredient editor Danielle Masterson and Deputy Editor Cassandra...
Resurrecting Bastyr and preserving the soul of the natural health movement
In the not-so-distant past, the natural products industry and the community of naturopathic doctors in the United States were intertwined, and herbal extracts, vitamins and nutritional supplements were part of a broader philosophy rather than a separate...
NutraCast: From SEO to GEO: How AI is redefining visibility for supplement brands
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer...
Future Food-Tech San Francisco
What GLP‑1 users need: Food, nutrition and CPG innovation
An evolving class of GLP-1 medications rewrites the rules of appetite – giving food companies their biggest innovation challenge in decades
SANS 2026: State-level rules and class action trends raise new stakes for supplement brands
Dietary supplement companies may be focused on FDA activity in Washington, but at the Sports & Active Nutrition Summit (SANS), Rend Al‑Mondhiry, partner at Amin Wasserman Gurnani LLP, warned that some of the major risks are emerging much closer to home.
March Launch Pad: Biotics, hormonal health and cellular energy lead the way
This month’s offerings point to a shift from single-benefit solutions toward more integrated, system-wide support.
Create raises $20M in Series B to expand creatine access and innovation
Creatine gummy brand Create Wellness has raised $20 million in Series B to further its mission to make the proven benefits of creatine for strength, recovery and cognitive performance accessible to everyone.
Herbalife acquires personalized nutrition firm Bioniq in $150 million deal
Global nutrition giant Herbalife Ltd. has acquired assets of UK-based personalized supplements company Bioniq, with the aim of expanding its tailored nutrition offering.
Across the Nutraverse: China’s top supplement categories, Danone acquires Huel, B3 + B6 for muscles
Catch up with our weekly round-up of key news from across the Nutraverse.
NutraCast: Making fiber sexy: Is it the secret to healthspan and longevity?
Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health...
Sports nutrition cannot rely on efficacy alone as flavor expectations rise, says Nutrabolt VP
Flavor has moved up the priority list in sports and active nutrition product development as rising consumer expectations affect formulation strategy across the category, according to Nutrabolt VP of product development Frank DiLorenzo.
Danone expands complete nutrition portfolio with €1 billion Huel deal
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
Sequential raises $3.5M to scale AI-led ingredient discovery across skin and ingestible health
Skin microbiome testing company Sequential has announced its latest funding round will advance its platform development and commercial pipeline, with an eye on data-driven product development in personal care and health categories.
Across the Nutraverse: GOED unveils new database, Magtein in the UK, gut microbe and muscle strength
Catch up with our weekly round-up of key news from across the Nutraverse.
MaryRuth’s targets ingestible skin category amid beauty-from-within boom
MaryRuth’s upcoming launch of its Advanced Liquid Skin Restore + Renew comes as the brand builds on momentum in adjacent categories and responds to growing demand for beauty-from-within solutions.
Expo West panel calls for prevention-led, female-focused shift in cognitive health category
Women’s brain health was positioned as a significant and under-addressed opportunity within the cognitive supplement category during a panel discussion at Expo West 2026.