News, Analysis & Insights on Nutrition, Supplements, and Health
Advances in microbiome research are opening new opportunities in longevity, but clinical evidence and proprietary data could increasingly distinguish evidence-backed products from those following the healthy-aging trend.
The next five years of nutraceutical innovation could be defined less by a single breakthrough ingredient and more by the convergence of technology, nature, new delivery formats and changing consumer behavior, according to industry leaders at the Future...
This week’s brief tracks news that highlights the shift towards advanced biomarkers, personalized health data, and clinically validated outcomes.
Independent measurement service AI Shelf Space offers a free index ranking of supplement brands based on performance on AI-powered answer engines like ChatGPT, Google Gemini and Claude.
Lehvoss UK Ltd has launched ZOΩ3GO Softgels, a new trademark and finished product for the European and US market combining sustainable and science-based marine lipids to meet consumers’ ‘maturing’ expectations.
Cardiovascular supplement company Humann is looking beyond its nitric oxide roots as part of a long-term precision nutrition partnership with the University of California, Davis Innovation Institute for Food and Health (IIFH).
Catch up with our weekly round-up of key news from across the Nutraverse.
About a year after a change in ownership, KOS is positioning itself for a broader role in dietary supplements, expanding beyond what consumers might traditionally associate with a plant-based brand while strengthening the infrastructure behind its products.
The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…
Private equity firm Yellow Wood Partners has agreed to acquire Nestlé’s mainstream vitamins, minerals and supplements (VMS) business for $1 billion, following the food giant’s strategic review of several supplement assets last year.
Catch up with our weekly round-up of key news from across the Nutraverse.
Artificial intelligence and consumer search data could play an increasingly important role in identifying opportunities in women’s health, according to Somdutta Singh, founder and CEO of AI-powered cross-border commerce platform Assiduus.
Sexual wellness may be edging further into the supplement mainstream as consumer interest in products spanning intimate health, beauty and healthy aging creates new territory for brands.
For emerging sports nutrition brands, competing for athlete endorsements often comes down to marketing budgets. F3 Energy believes ownership can offer another path.
Synthetic spokespeople may be new, but industry experts say brands remain responsible for substantiated claims, truthful endorsements and transparent marketing.
Catch up with our weekly round-up of key news from across the Nutraverse.
The science of the microbiome has moved beyond digestive wellness, with a complex ecosystem found to influence how we perform, age, and thrive.
This month’s launches highlight the continued expansion of convenient, targeted and multifunctional formats, from creatine sachets and sparkling protein to instant mushroom lattes and on-the-go pre-workout.
The California-based mushroom supplier says brands are arriving with defined benefits, formats and target consumers as more projects move toward commercial launch.
Connected wellness products offer supplement companies opportunities to reach beyond traditional categories, but that move may also expose them to new safety requirements and closer regulatory scrutiny.
For the Sustainable Herbs Initiative, business is never just about the bottom line.
Catch up with our weekly round-up of key news from across the Nutraverse.
No longer confined to sneakers and streetwear, limited-edition “drops” are becoming a strategic tool for wellness brands to drive trial, test innovation, re-engage consumers and build long-term loyalty.
NSF Certified for Sport continues to expand beyond its traditional sports nutrition roots, with Thorne’s announcement that its Basic Prenatal is the first prenatal supplement containing a bioactive form of folate to earn the certification.
Catch up with our weekly round-up of key news from across the Nutraverse.
The one-day meeting will examine emerging science and commercial strategies shaping the future of omega-3 nutrition.
What began as a personal mission to help one woman manage recurring health issues has grown into one of the fastest-growing brands in the women’s health category.
Ryse Up Sports Nutrition is facing a proposed class action alleging its Ryse Clear Protein Drinks contain between 6% and 11% less protein than the 22 g declared on the label.
Catch up with our weekly round-up of key news from across the Nutraverse.
As consumers gravitate toward longevity, metabolic health and science-backed wellness, BODi is doubling down on what CEO Carl Daikeler calls the fundamentals: movement and whole-food nutrition.
Investors are hungry for clinically substantiated gut health brands as the Canadian functional wellness company closes its Series A financing to accelerate U.S. expansion, expand retail distribution and invest in clinical research.
Women undergoing perimenopause experience emotional and cognitive symptoms that disrupt their work, relationships and financial wellbeing even more so than the physical symptoms of the condition.
Catch up with our weekly round-up of key news from across the Nutraverse.
As Unilever Wellbeing continues to expand its portfolio with brands like Olly, Liquid I.V., Nutrafol and most recently Grüns, the company said it is helping shape the next chapter of the supplement industry.
The new cardiovascular supplement program uses blood biomarker testing to tailor nutrition recommendations, reflecting a shift from traditional cholesterol-focused approaches to a broader view of heart health.
Elite athletes competing at the Glasgow 2026 Commonwealth Games are increasingly turning to personalized nutrition plans and evidence-backed supplements.
With consumers increasingly proactive and scrutinizing products through AI, social media, and comparison apps, brands are urged to provide accurate, evidence-backed, and accessible information rather than relying on marketing claims.
For years, hair supplements largely focused on ingredients like biotin, collagen and botanicals aimed at supporting hair growth. Today, the category is evolving to incorporate emerging science in areas such as longevity, the microbiome, menopause and...
