Markets & trends

Video: Can EU regulation keep pace with nutrition science?

Video: Can EU regulation keep pace with nutrition science?

By Cassandra Stern

Europe’s regulatory framework is struggling to keep pace with advances in nutrition science, which is affecting the industry’s ability to communicate the health benefits of ingredients such as whey protein, according to a leading European dairy industry...

SPINS Snapshot: Sleep supplements moving beyond melatonin

NI+SPINS Snapshot: Sleep supplements moving beyond melatonin

By Rahul Roy, Director, Vitamin & Specialty Retail, SPINS

Sleep health is becoming a bigger part of everyday wellness, with consumers looking beyond simply falling asleep to improving sleep quality, managing stress, and supporting recovery.

Fall Launch Pad: Muscle, metabolic health and functional energy

Fall Launch Pad: Muscle, metabolic health and functional energy

By Danielle Masterson

From creatine-based muscle support and GLP-1-focused metabolic health to women’s wellness and beer-inspired energy drinks, the fall season’s latest launches highlight multifunctional formulas, targeted benefits and formats designed to fit evolving...

Vivify acquires AuNutra Industries ingredient platform

Vivify acquires AuNutra Industries ingredient platform

By Asia Sherman

Vivify Specialty Ingredients, a portfolio company of Gryphon Investors, acquired AuNutra Industries, a supplier of botanical extracts and specialty nutritional ingredients, as the private equity firm continues to expand its presence in the high-growth...

Supplement sector rising, ‘safety needs to evolve with it’

NI+Supplement sector rising, ‘safety needs to evolve with it’

By Asia Sherman

Growing supplement use, novel ingredients, personalized nutrition and digital health advice are challenging safety frameworks in a fragmented global regulatory landscape, prompting greater discussion about the tools needed to foster regulatory coherence.

Inside the consumer challenges fueling the omega-3 gap

Inside the consumer challenges fueling the omega-3 gap

By Cassandra Stern

Consumer data shows consumers may already know omega-3s matter. Getting them to understand which omega-3s they need, choose a product or food source and stick with it is proving to be a different challenge.

Market Moves: Supplement industry deals of Q3 2026

NI+Market Moves: Supplement industry deals of Q3 2026

By Asia Sherman

Deal activity across the supplement and wider wellness sector remained brisk in the third quarter of 2026, with strategic buyers and private equity firms placing big bets on premium brands, science-led portfolios and scalable manufacturing platforms.

SANS USA moves to Dallas for 2027

SANS USA moves to Dallas for 2027

By Cassandra Stern

The Sports & Active Nutrition Summit USA (SANS USA) is heading to Dallas in 2027 after two consecutive sold-out editions in San Diego.

Women’s health boom puts science communication under the microscope

Women’s health boom puts science communication under the microscope

By Cassandra Stern

CRN’s upcoming SciComms Connect symposium will highlight how women’s health is attracting more research, investment, and product development, but translating that momentum into credible supplement products and consumer messaging remains challenging.

People on the move: New nutra jobs of summer 2026

NI+People on the move: New nutra jobs of summer 2026

By Asia Sherman

The latest executive moves suggest a nutrition industry entering a more institutionalized and global phase of growth and professionalizing around scale, science and channel expansion.

What is the industry getting wrong? FNIS leaders weigh in

What is the industry getting wrong? FNIS leaders weigh in

By Danielle Masterson

From social media pseudoscience and influencer culture to industry advocacy and trend-chasing, Future Nutra Innovation Summit (FNIS) attendees outlined where they see gaps — and what could change them.

Omega-3 doesn’t have a proof problem. It has an experience problem.

NI+Omega-3 doesn’t have a proof problem. It has an experience problem.

By Afif Ghannoum, CEO, CPG Radar

For twenty years, the omega-3 industry built its case around a single question: Does it work? That case is closed. What nobody built for is what happens after the science wins the argument and the buyer still doesn’t reorder. The data on 2,530...

Report: Microbiome startups push deeper into longevity

Report: Microbiome startups push deeper into longevity

By Cassandra Stern

Advances in microbiome research are opening new opportunities in longevity, but clinical evidence and proprietary data could increasingly distinguish evidence-backed products from those following the healthy-aging trend.

Hemp industry gets 30-day extension on federal restrictions

NI+Hemp industry gets 30-day extension on federal restrictions

By Cassandra Stern

New federal restrictions on hemp-derived products has been delayed, but the rules themselves remain unchanged. The deadline is now Dec. 11, 2026, and industry stakeholders warn that a 0.4 mg-per-container THC limit could force many full-spectrum hemp...

Humann targets new categories with UC Davis partnership

Humann targets new categories with UC Davis partnership

By Cassandra Stern

Cardiovascular supplement company Humann is looking beyond its nitric oxide roots as part of a long-term precision nutrition partnership with the University of California, Davis Innovation Institute for Food and Health (IIFH).

More protein, more fiber, more questions: What happens to gut health?

NI+More protein, more fiber, more questions: What happens to gut health?

By Marie Latulippe, MS, MBA, RD, Senior Director of Science Programs, Institute for the Advancement of Food & Nutrition Sciences (IAFNS)

Protein and fiber are having a moment, and consumers are being encouraged to get more of both, from fortified foods and functional products to social-media trends and new approaches to weight management.

6 reasons to attend the Nutra Healthspan Summit 2026

6 reasons to attend the Nutra Healthspan Summit 2026

By Stephen Daniells

The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…

Yellow Wood buys Nestlé VMS business for $1B

Yellow Wood buys Nestlé VMS business for $1B

By Cassandra Stern

Private equity firm Yellow Wood Partners has agreed to acquire Nestlé’s mainstream vitamins, minerals and supplements (VMS) business for $1 billion, following the food giant’s strategic review of several supplement assets last year.