Markets & trends

P&G to acquire Thorne in premium wellness play

P&G to acquire Thorne in premium wellness play

By Cassandra Stern

The Procter & Gamble Company (P&G) has entered into a definitive agreement to acquire dietary supplement manufacturer Thorne from L Catterton’s Flagship Fund, in a deal reportedly valued at $3.8 billion.

Personalization drives Hone heart health launch

Personalization drives Hone heart health launch

By Cassandra Stern

The new cardiovascular supplement program uses blood biomarker testing to tailor nutrition recommendations, reflecting a shift from traditional cholesterol-focused approaches to a broader view of heart health.

How systems biology is redefining hair wellness

How systems biology is redefining hair wellness

By Danielle Masterson

For years, hair supplements largely focused on ingredients like biotin, collagen and botanicals aimed at supporting hair growth. Today, the category is evolving to incorporate emerging science in areas such as longevity, the microbiome, menopause and...

July Launch Pad: Gummies target specialized health needs

July Launch Pad: Gummies target specialized health needs

By Danielle Masterson

This month’s launches underscore the growing role of gummies as a delivery format for increasingly targeted health solutions, from vaginal probiotics and mood support to men’s vitality. At the same time, brands are expanding into liquid and powdered...

NutraCast: How biotechnology is powering the lifemaxxing movement

NutraCast: How biotechnology is powering the lifemaxxing movement

By Danielle Masterson

From fibermaxxing to genetically engineered probiotics, consumers are embracing products that help them optimize everyday life. As biotech gains traction, a new generation of supplements designed to deliver targeted health benefits is emerging.

Probiota Americas 2026 in pictures

Probiota Americas 2026 in pictures

By Cassandra Stern

From regulation and women’s health to healthy aging and commercialization, this year’s conference brought together the people and ideas shaping the next chapter of microbiome innovation.

July 16: Join our beauty-from-within webinar

July 16: Join our beauty-from-within webinar

It’s not too late to register! NutraIngredients-USA’s annual Beauty-from-Within webinar will return July 16 with a new panel of experts to examine the science, innovation and market forces shaping the nutricosmetics category.

TikTok Shop’s largest Health & Beauty category? Supplements

TikTok Shop’s largest Health & Beauty category? Supplements

By Cassandra Stern

Vitamins and supplements generated $784 million in TikTok Shop sales during the 52 weeks ending February 2026, making the category TikTok Shop’s largest Health & Beauty segment, according to NielsenIQ (NIQ) data shared with NutraIngredients.

People on the move: New nutra jobs of spring 2026

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People on the move: New nutra jobs of spring 2026

By Asia Sherman

From CEO appointments to clinical, regulatory and international roll-out roles, the latest hiring moves show a supplement industry continuing to build leadership teams designed to scale growth, sharpen execution and turn science into market advantage.

Q&A: Can pet supplements follow the human healthspan playbook?

Q&A: Can pet supplements follow the human healthspan playbook?

By Cassandra Stern

As pet nutrition increasingly mirrors trends seen in human supplements, ingredient suppliers are targeting healthy aging, cognitive support, microbiome health and species-specific formulations to meet evolving consumer expectations.

Why Herbalife continues to invest in Ronaldo

Why Herbalife continues to invest in Ronaldo

By Cassandra Stern

As sports nutrition expands beyond elite athletes, Herbalife is using its long-running relationship with Cristiano Ronaldo to connect performance-focused habits with a broader consumer audience, including Hispanic consumers who remain underrepresented...