
Markets & trends


Q&A: Can pet supplements follow the human healthspan playbook?
As pet nutrition increasingly mirrors trends seen in human supplements, ingredient suppliers are targeting healthy aging, cognitive support, microbiome health and species-specific formulations to meet evolving consumer expectations.


Why Herbalife continues to invest in Ronaldo
As sports nutrition expands beyond elite athletes, Herbalife is using its long-running relationship with Cristiano Ronaldo to connect performance-focused habits with a broader consumer audience, including Hispanic consumers who remain underrepresented...


AI-powered nutrition company Rem3dy Health raises £14M to scale internationally
Rem3dy Health, the Birmingham-based health-tech company behind personalized, 3D-printed gummy brand Nourished, has secured £14 million in fresh funding, valuing the business at £84 million as it accelerates global expansion and investment in AI-driven...

Across the Nutraverse: Microbiome investments, B6 concerns, functional marine ingredient innovation
Catch up with our weekly round-up of key news from across the Nutraverse.

How cross border e-comm and social platforms power China’s booming supplement market
With 51% of consumer spending in China being online, it is critical for brands to understand these online market places and ecosystems and digital channels, says Peter McMath, chief growth officer for WPIC Marketing + Technologies.

Q&A: As microplastics exposure research grows, Sifts bets on digestion-focused nutrition support
The discussion comes as formulators and ingredient suppliers increasingly evaluate how environmental exposure trends may shape future product development.

Tate & Lyle agrees £2.7bn takeover by Ingredion
The deal between the two ingredients companies creates a global powerhouse

Across the Nutraverse: H&B in APAC, Garcinia in France, FTC vs Amare
Catch up with our weekly round-up of key news from across the Nutraverse.

‘Unmatched’: Nutra Healthspan Summit returns for November 2026
Described by one attendee as “an event with wall-to-wall speakers who delivered insightful, topical, useable information”, the Nutra Healthspan Summit is returning to London for its 2nd edition with more high-level content and networking opportunities.


Ingredion strengthens functional fiber portfolio with Benicaros acquisition
Ingredion Incorporated has acquired Benicaros, a patented, prebiotic fiber made from upcycled carrot pomace, from Dutch ingredient innovator Nutrileads.


Mintel reveals top taste trends driving food and beverage formulation
Economic uncertainty is driving consumers towards comforting, familiar flavors, according to Mintel’s 2026 The Future of Flavors report.

Unilever to invest $270M in US innovation hub
Unilever has announced plans to develop a new global innovation center in New Haven, Conn., opening by spring 2029.

NutraCast: Tingling-free beta-alanine opens up new opportunities in active nutrition
Beta-alanine has long been one of sports nutrition’s most established performance ingredients, but it has also carried a challenge: paresthesia—that tingling, itchy sensation many consumers experience after use. While some users embrace the feeling,...

From science to strategy: Inside Probiota Americas 2026
The highlight of the microbiome health industry calendar, this year’s Probiota Americas conference will provide its unrivalled mix of world-leading expert presentations, inspiring roundtables, innovative pioneers and unmissable networking opportunities.

Women’s health and next-gen solutions in focus for Probiota Americas Day 3
Women’s health, targeted -biotic innovation and the next wave of microbiome opportunities are set to headline the final day of Probiota Americas 2026 as the conference closes out in Vancouver on June 10.

Probiota Americas 2026: Market dynamics, regulations, microbiome mitigation of environmental pollutants, and companion animals headline Day 1
Probiota Americas is less than two weeks away with must-see speakers on Day 1 including Nick Gibson (Nielsen IQ), Peter McMath (WPIC), Dr. Stan Kubow (McGill University), Dr Martha Cline (Nestlé Purina Petcare), Dr. Anna Lindell (Cambiotics), and more!

May Launch Pad: Energy, portability and skin for the win
This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.


NutraCast: How supplement brands can become the default answer in AI
Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...

Vitamin Shoppe COO on omnichannel and AI opportunities
The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.

Healthy Extracts acquires Imaraïs Beauty to expand beauty-from-within footprint
The acquisition is expected to drive product innovation, retail expansion, and, potentially, to grow combined annual revenues to over $55 million by 2027.

Across the Nutraverse: FDA leadership shake-up, NMN in the EU, TetraSOD in the USA
Catch up with our weekly round-up of key news from across the Nutraverse.


NutraCast: How Military Energy Gum became the first NSF Certified for Sport gum product
What started as a military solution for fatigue has evolved into one of the more unexpected formats in performance nutrition: Military Energy Gum (MEG). The chewable delivery system was originally developed for warfighters and has become the first gum...

Brightseed expands bioactive dataset to 21M compounds
The California-based biotech company is aiming to improve its ability to identify and evaluate potential bioactive ingredients across a broader range of biological materials.

Laird Superfood acquires Terrasoul Superfoods backed by $60M venture capital investment
The $48M transaction reflects ongoing consolidation in the U.S. superfoods category.


David Beckham’s IM8-Inter Miami deal signals shift toward equity-based sports nutrition partnerships
Under the agreement, IM8 becomes Inter Miami’s exclusive official health supplements partner, while the club will also take an equity stake in parent company Prenetics Global Limited.

Across the Nutraverse: India’s ashwagandha leaf ban, prebiotics in Canada, sports nutrition opportunity
Catch up with our weekly round-up of key news from across the Nutraverse.

Men’s health innovation should be driven by motivations and need states: Experts
The men’s health supplements space has evolved into a more holistic product offering and is showing strong growth in energy, sleep, and the emerging longevity category.

NutraCast: Pendulum bets on prebiotics with Gut Fuel as GLP-1 buzz reshapes market
Biotech company Pendulum Therapeutics is expanding beyond probiotics with the launch of Gut Fuel, a prebiotic fiber and polyphenol blend designed to support gut microbiome function and metabolic health.

April Launch Pad: Personalized wellness, ingestible beauty and gut health
From beauty-from-within to hydration to microplastic defense and next-gen energy formats, this month’s launches highlight how brands are rethinking everyday wellness with more targeted, lifestyle-driven solutions.

Infinite Epigenetics acquires Tally Health in ‘largest epigenetic testing deal to date’
Infinite Epigenetics has acquired Tally Health, adding a consumer-facing longevity brand and supplement portfolio to its epigenetic testing and analytics business.


Today! Men’s health market momentum webinar
Experts from GNC, CPG Radar, and Holon Law Partners will share data and insight during a free webinar today, April 28 that explores the rapidly evolving men’s health supplement sector.

Sermo data challenges ‘consumer-driven’ narrative in supplement purchases
Findings suggest clinical validation may play a key role in determining which supplements gain traction in a crowded marketplace.

Spate: US supplement market is moving toward a ‘symptom-first’ consumer
Shifting consumer behavior, including targeted health concerns and rapid growth in personalized formats, is driving growth across US supplement categories, with custom probiotics emerging as a key trend, according to Spate.

Across the Nutraverse: Clinical trials for active women, Andrographis in Australia, MPL in the House
Catch up with our weekly round-up of key news from across the Nutraverse.

Men’s health moves beyond muscle as data reveals a broader shift in wellness
Men are expanding their focus and looking past performance, with younger consumers driving demand for supplements, functional foods and GLP-1-related solutions.



From quick fixes to whole health: Rethinking men’s sexual wellness
Sexual wellness is transitioning toward whole-body health, reflecting a category in flux as brands like Bult work to help shape its next phase.

Webinar: What’s driving growth for the men’s health supplement sector?
Hear from experts from GNC, CPG Radar and Holon Law Partners in a free webinar on April 28 that explores the rapidly evolving men’s health supplement sector.

Saanroo expands Levagen+ research into companion animal health
The wellness ingredient company revealed findings from a new study at SupplySide Connect New Jersey. The research marks Saanroo’s first published companion animal clinical study of Levagen + .

Across the Nutraverse: Algae pioneer, probiotics for nanoplastic elimination, everyday nutrition
Catch up with our weekly round-up of key news from across the Nutraverse.