Markets & trends

Q&A: Can pet supplements follow the human healthspan playbook?

Q&A: Can pet supplements follow the human healthspan playbook?

By Cassandra Stern

As pet nutrition increasingly mirrors trends seen in human supplements, ingredient suppliers are targeting healthy aging, cognitive support, microbiome health and species-specific formulations to meet evolving consumer expectations.

Why Herbalife continues to invest in Ronaldo

Why Herbalife continues to invest in Ronaldo

By Cassandra Stern

As sports nutrition expands beyond elite athletes, Herbalife is using its long-running relationship with Cristiano Ronaldo to connect performance-focused habits with a broader consumer audience, including Hispanic consumers who remain underrepresented...

‘Unmatched’: Nutra Healthspan Summit returns for November 2026

‘Unmatched’: Nutra Healthspan Summit returns for November 2026

By Stephen Daniells

Described by one attendee as “an event with wall-to-wall speakers who delivered insightful, topical, useable information”, the Nutra Healthspan Summit is returning to London for its 2nd edition with more high-level content and networking opportunities.

FTC sues Amare over mental health supplement claims

FTC sues Amare over mental health supplement claims

By Cassandra Stern

The U.S. Federal Trade Commission (FTC) has sued Amare Global Holdings Inc. (Amare) and three company executives, alleging the multilevel marketing company illegally marketed dietary supplements as treatments for depression, anxiety and ADHD in children...

From science to strategy: Inside Probiota Americas 2026

From science to strategy: Inside Probiota Americas 2026

By Stephen Daniells

The highlight of the microbiome health industry calendar, this year’s Probiota Americas conference will provide its unrivalled mix of world-leading expert presentations, inspiring roundtables, innovative pioneers and unmissable networking opportunities.

May Launch Pad: Energy, portability and skin for the win

May Launch Pad: Energy, portability and skin for the win

By Danielle Masterson

This month’s launches highlight a wide array of need states. From energy to cognitive support to beauty benefits tied to longevity, brands are increasingly developing targeted wellness solutions focused on performance, healthy aging and everyday well-being.

NutraCast: How supplement brands can become the default answer in AI

NutraCast: How supplement brands can become the default answer in AI

By Danielle Masterson

Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...

Vitamin Shoppe COO on omnichannel and AI opportunities

Vitamin Shoppe COO on omnichannel and AI opportunities

By Stephen Daniells

The Vitamin Shoppe is leveraging its omnichannel presence and AI capabilities to strengthen its competitive position and meet the evolving expectations of health-conscious consumers, says the company’s COO.

Indian high court grants interim stay on ashwagandha leaf ban

News in brief

Indian high court grants interim stay on ashwagandha leaf ban

By Asia Sherman

The Karnataka High Court in Bangalore has temporarily stayed the Indian government’s restriction on the use of ashwagandha leaves issued last month after industry stakeholders challenged the rationale behind the blanket ban.

Today! Men’s health market momentum webinar

Today! Men’s health market momentum webinar

Experts from GNC, CPG Radar, and Holon Law Partners will share data and insight during a free webinar today, April 28 that explores the rapidly evolving men’s health supplement sector.

Men’s health supplement launches go for the T and longevity

Men’s health supplement launches go for the T and longevity

By Asia Sherman

Testosterone boosting remains central to the men’s health supplement category, but its positioning is shifting from hormone optimization alone toward energy, metabolism, healthy aging, beauty from within and cognitive performance.