Markets & trends

Holland & Barrett forecasts shift towards simpler, more targeted wellness in 2027

Retail giant Holland & Barrett (H&B) has identified six key wellness trends for 2027 that reflect the consumer response to digital fatigue, rising temperatures and growing interest in healthy aging.

Poland’s rise to CDMO powerhouse: Experts discuss the manufacturing boom

With its thriving economy, wellness focused population and ultra-modern facilities, Poland has become the heart of the European CDMO industry, delegates heard at the recent Remedy Nutrafood CDMO Conference 2026.

Video: Can EU regulation keep pace with nutrition science?

Europe’s regulatory framework is struggling to keep pace with advances in nutrition science, which is affecting the industry’s ability to communicate the health benefits of ingredients such as whey protein, according to a leading European dairy industry...

Across the Nutraverse: Sceletium self-GRAS, Buck Institute-Oracle partnership, eimele’s expansion plans

This week’s brief tracks news that highlights three major themes shaping the supplement sector: the importance of robust ingredient governance, clinically validated longevity solutions, and strong creator-led consumer engagement.

October NPD Launchpad: Tri-blend magnesium, affordable protein, immunity, and creatine blends

Premium creatine remained a key innovation trend in October, alongside triple-form magnesium blends, ‘accessible’ protein powders, and a range of energy and immunity focused formulations for the colder seasons.

GLP-1 user data reveals white space opportunity for sports and active arena

The GLP-1 phenomenon is bringing the market to the sports and active nutrition category and these consumers may be more purchase-primed that the industry thinks.

Microbiome metabotypes in the spotlight: Next era of modulation is bidirectional

Nutritional modulation of gut microbiota must account for a complex web of factors, including age, genetics, lifestyle, environment and, crucially, the composition and functions of the existing microbiome.

Across the Nutraverse: Omega-3 supply chains, Nestlé’s healthy longevity play, and SAMe in EU

This week’s brief tracks news that highlights the big near-term business impact on omega-3 supply chains, and how the biggest long-term growth opportunity remains healthy longevity and aging-focused nutrition.

NI+Hormonal health supplement launches target women at every life stage

As the women’s supplement market continues to expand, hormonal health is emerging as a key area of innovation, with brands taking a closer look at formulations tailored to life stages.

NI+Sleep health supplement launches go melatonin free, target better nights and days

Sleep-support supplements are broadening their focus beyond simply helping consumers get to bed, framing sleep as part of a wider recovery cycle, one that encompasses stress, circadian rhythm, daytime energy and how rested people feel when they wake.

NI+From stimulation to restoration: Sleep and recovery in cognitive wellness

Sleep is becoming a top health priority, serving as an active restorative process for the brain and nervous system and the foundation of cognitive performance, emotional balance and long-term health.

From soaring protein costs to GLP-1 disruption, SANSE explores trends redefining active nutrition

NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) 2026 is set to bring together some of the industry’s most influential voices to examine the trends, challenges and opportunities shaping the future of sports and active nutrition.

Five ways GLP-1 drugs are altering consumer demand for supplements

GLP-1 drugs are reshaping the supplement category, fueling demand for products that fill nutrient gaps, help to manage side effects and offer weight management support.

Precision fermentation versus plant cell culture: Building resilience with green tech alternatives

From the warming climate and extreme weather to geopolitical tension and consumer expectations, the supplements industry is facing mounting pressure to decouple production from agriculture to build more sustainable supply chains.

NI+Plant cell players unite to position industry as essential green solution

Plant cell culture (PCC) is emerging as a promising solution to some of the supplement industry’s most pressing sourcing challenges, but realizing its commercial potential will require the sector to overcome significant hurdles related to scale,...

NI+Supplement sector rising, ‘safety needs to evolve with it’

Growing supplement use, novel ingredients, personalized nutrition and digital health advice are challenging safety frameworks in a fragmented global regulatory landscape, prompting greater discussion about the tools needed to foster regulatory coherence.

Guest article

NI+Whey is expensive, scarce and more important than ever in sport nutrition

For European sports nutrition companies, protein sourcing has become a more serious commercial issue. Whey prices have risen sharply, supply remains tight and manufacturers are having to think harder about where they use whey, which grade they need and...

Algiecel launches circular production at Novonesis site, builds microalgae oil to industrial scale

Microalgae ingredients firm Algiecel has opened a new production facility inside a Novonesis site in Denmark to offer European customers a sustainable omega-3 source.

Across the Nutraverse: Dutch botanical restrictions, British supplement ads, precision fermentation, omega-3s move beyond fish oil, and HTBA buys Specnova

This week’s brief tracks news that highlights the stricter compliance requirements and stronger technology-based differentiation.

XXL Nutrition and Those Vegan Cowboys join €1.2M project to deliver cow-free casein

Scientists and sports nutrition experts from across the Netherlands have partnered in an aim to bring functional and ‘future-proof’ protein solutions to the global market.

NI+Women still want menopause relief. They have stopped calling it menopause.

The menopause supplement aisle has never been more crowded, with black cohosh alone anchoring over 230 brands, more than any other ingredient in the category. Yet the women this aisle was built for are increasingly walking away from its vocabulary.

Across the Nutraverse: Restrictions in California, precision fermentation capacity, the rise of PDRN, and SANS moves to TX

This week’s brief tracks news that highlights the industry’s shift towards a future defined by biotech-enabled innovation, metabolic health convergence, heightened regulatory scrutiny and premium science-backed ingredients.

NI+Market Moves: Supplement industry deals of Q3 2026

Deal activity across the supplement and wider wellness sector remained brisk in the third quarter of 2026, with strategic buyers and private equity firms placing big bets on premium brands, science-led portfolios and scalable manufacturing platforms.

Nova Mentis launches precision fermentation Hydroxytyrosol for next-gen longevity formulations

Biotech innovator Nova Mentis has launched Polyphenol-HT1, a hydroxytyrosol ingredient produced through precision fermentation, for longevity-focused formulations.

Nordic Rebalance turns consumer validation into B2B expansion

Postbiotic pioneer Nordic Rebalance is taking its oat-based gut health ingredient beyond borders with its first B2B partnership in Germany as it simultaneously launches a new consumer brand for its home market.

Targeted supplementation could deliver billions in societal savings, according to new research

A new analysis estimates that targeted supplementation with omega-3 EPA and DHA, phytosterols and beta-glucans could generate substantial societal cost savings by improving heart health among specific populations.

Across the Nutraverse: NZ claims for exports, Amway vs FTC, Bio-K+ in the UK, Better Menopause, krill oil pulled from Aus retailers

This week’s brief tracks news that highlights the industry’s shift towards a future defined by stronger regulatory oversight, greater scientific substantiation, export-focused regulatory reform, and growing sustainability expectations.    

September NPD launchpad: Beauty, peptides, and convenient formats

Europe’s new product launches reveal trends for nutricosmetics, innovative peptides, and formats which improve consumer experience and encourage consistency.

From supplement sceptic to founder: Doctor turns IVF journey into fertility brand

A former doctor and medical writer has turned her own experience of infertility into a supplement brand that delivers adequately dosed, high quality ingredients for men and women on their IVF journey.

NI+People on the move: New nutra jobs of summer 2026

The latest executive moves suggest a nutrition industry entering a more institutionalized and global phase of growth and professionalizing around scale, science and channel expansion.

Industry faces trust test as AI reshapes health information

Consumer trust cannot be taken for granted as AI-generated information and increasingly informed audiences reshape how people assess brands and health claims, delegates heard at Vitafoods Asia in Bangkok.

The Better Menopause: Bringing scientific substantiation to the burgeoning menopause market

Two female entrepreneurs who entered the menopause wellness market before it became mainstream are investing in gold-standard science to differentiate their products in a surging market.

Across the Nutraverse: Andrographis in Australia, botanical adulteration, perimenopause in focus

This week’s brief tracks news that highlights the importance of demonstrable safety, verified ingredient authenticity and precise consumer targeting, particularly in rapidly evolving categories such as women’s health and healthy aging.

NI+UK food industry must band together to protect the health of the nation, experts say

With 9 million UK citizens heading for chronic disease by 2040, health has become a central focus for consumers, with 89% of households now prioritizing health and well-being, according to data from NielsenIQ (NIQ).

Inside AG1’s digital marketing strategy: ‘Don’t overestimate your product’s importance’

While AG1’s key unique selling point is its peer reviewed clinical trials, the market leading greens powder brand has to look beyond this in order to entice fast-scrolling consumers on digital platforms.

The Turmeric Co. launches healthcare strategy to tackle nationwide ‘pain pandemic’

Functional shot brand The Turmeric Co. is partnering healthcare practitioners across the UK to get its products into the hands of patients who need preventative solutions to inflammation and pain before issues lead to a further burden on the NHS.

Across the Nutraverse: Korea reviews 10 ingredients, epigenetic clocks, Cymbiotika gets personal, APAC’s beauty boom

This week’s brief tracks news that highlights the shift towards advanced biomarkers, personalized health data, and clinically validated outcomes.

NutraIngredients sports and healthspan summits: Early bird discount ends this week!

There are just a few days left to grab a discounted ticket for NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) and Nutra Healthspan Summit (NHS) landing in London this November.

Lehvoss combines Zooca calanus oil with Golden Omega to create ZOΩ3GO Softgels

Lehvoss UK Ltd has launched ZOΩ3GO Softgels, a new trademark and finished product for the European and US market combining sustainable and science-based marine lipids to meet consumers’ ‘maturing’ expectations.

NI+Supplements 101: How climate change is reshaping botanical ingredient sourcing

As a summer of extreme heat, persistent drought and monsoon rainfall draws to a close, increasingly volatile weather patterns are reshaping the botanical ingredients industry—affecting where plants can be grown, how much they yield, their phytochemical...

NI+Science vs politics: Kiwi’s long road to EU health-claim approval

It took four years after Europe’s food-safety scientists backed green kiwifruit’s digestive-health claim for regulators in Brussels to approve it, raising the bigger question: What happens when the science is settled, but the politics are not?

Across the Nutraverse: Nestlé sells Nature’s Bounty, gut-native bacterium gets Novel Foods, NI on WeChat

Catch up with our weekly round-up of key news from across the Nutraverse.

NI+More protein, more fiber, more questions: What happens to gut health?

Protein and fiber are having a moment, and consumers are being encouraged to get more of both, from fortified foods and functional products to social-media trends and new approaches to weight management.

6 reasons to attend the Nutra Healthspan Summit 2026

The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…

NI+Nestlé’s Nature’s Bounty divestiture highlights gap between premium and legacy brands

Nestlé’s sale of seven dietary supplement brands to private equity firm Yellow Wood Partners is viewed by industry observers as a stark illustration of how dramatically investor appetite has shifted away from mainstream supplement brands toward...

Tour de France triggers interest in exogenous lactate: What does the research say?

After entering the spotlight as an ergogenic aid to elite cyclists in the Tour de France 2026, exogenous lactate is being discussed as the next potential big thing in sports nutrition, but how strong is the research behind this new energy strategy?

NI+Healthspan supplement launches enter stacked market, join longevity platforms

Supplement brands continue to translate cellular-health science into everyday healthspan products, with new launches featuring multi-ingredient stacks that are increasingly positioned within broader healthy aging portfolios as one facet of more...

Top reasons to attend NutraIngredients’ Sports & Active Nutrition Summit Europe 2026

The Sports & Active Nutrition Summit Europe 2026 will take place in London on Monday November 9, 2026, delivering its definitive mix of cutting edges scientific insights, essential business strategy tips and unmissable market intelligence.  

Across the Nutraverse: GymBeam, NAD+ in Australia, sexual wellness boom

Catch up with our weekly round-up of key news from across the Nutraverse.

August NPD Launchpad: Higher dose creatine, niche target markets, protein and healthspan in focus

This month’s new product launches highlight the drive to deliver cognitive health focused creatine solutions, an unabating interest in protein innovation and an overarching focus on healthspan support.