Across the Nutraverse: India’s ashwagandha leaf ban, prebiotics in Canada, sports nutrition opportunity
Catch up with our weekly round-up of key news from across the Nutraverse.
Markets & trends
April NPD Launchpad: Health shots and flavor fatigue solutions
April’s NPD launches reveal sports nutrition brands working to overcome flavor and format fatigue, a range of RTD health shots, and category leaders shifting away from their hero ingredients.
Vitafoods set to be most expansive and immersive yet, director reveals
Vitafoods Europe has expanded its show footprint by 20% this year with a new hall and updated zones and networking spaces, in response to continued sector growth and rising demand for innovation-focused content.
Key trends emerge in Vitafoods Europe education programme
Vitafoods Europe will return to Barcelona from May 5–7, 2026 with more than 37 hours and 100 speakers of educational content highlighting key industry trends.
Transparency tech: New app reveals supplement ingredient credibility
A nutraceutical consultant hopes to elevate science-backed ingredients after creating an app which can analyze the scientific credibility, regulatory status, dose efficacy and ingredient interactions for any supplement on the market.
India bans ashwagandha leaf use in any form, industry reacts
On April 16, the Indian government issued an advisory restricting the use of ashwagandha leaves in crude or extract or any other form in food products, catching many industry stakeholders by surprise.
Vitafoods show floor preview: Exhibitors A–G
Taking place in Barcelona next week (May 5-7), Vitafoods Europe 2026 will once again bring together experts from across the functional food and supplements industry for an unmissable trade show.
Across the Nutraverse: Clinical trials for active women, Andrographis in Australia, MPL in the House
Catch up with our weekly round-up of key news from across the Nutraverse.
Women’s health brand Valerie abandons ‘perimenopause’ label to expand audience
Women’s health supplement brand Valerie is dropping the term ‘perimenopause’ from its marketing, arguing that the label may be preventing women from recognising their symptoms and accessing support.
Across the Nutraverse: Algae pioneer, probiotics for nanoplastic elimination, everyday nutrition
Catch up with our weekly round-up of key news from across the Nutraverse.
Global research: What parents want and where brands miss the mark
Parents across the globe want supplements which support their children’s immunity, gut health, and cognitive development, but there are significant regional differences in preferences that can elevate a product to a first choice contender.
Beauty supplements and ingredients on show at in-cosmetics Global 2026
A new Inner Beauty Zone focused on beauty-from-within products launched this week at in-cosmetics Global 2026 in Paris (14-16 April).
Evanium raises €2.2 million to deliver dual encapsulation technology
German life-science startup Evanium has raised €2.2 million to address botanical inefficiency with dual encapsulation technology which it claims will power the next generation of bioavailability-enhanced ingredients.
Wellness brands dominate Alantra fast-growth poll as Dirtea takes gold
Dirtea, the once-niche mushroom coffee pioneer, has been named the UK’s fastest-growing food and drink brand in Alantra’s Food & Beverage Fast 50 with functionality taking over the mainstream poll.
Across the Nutraverse: H&B’s big commitment, FDA’s MAHA priorities, Solnul in Europe, Google-Amili partnership
Catch up with our weekly round-up of key news from across the Nutraverse.
Danone’s Mead Johnson decision: Timing, risk and opportunity
This isn’t the first time Danone has contemplated a Mead Johnson acquisition. Can a deal happen this time?
Infant formula recall: Is there a future for cereulide‑tainted ARA oil?
Contaminated ARA oil led to a global infant formula recall in early 2026. Now, new R&D work suggests there could be a way to make affected ingredients safe to use again
Females in focus: Health priorities reveal industry opportunities
The next generation of female consumers are demanding targeted solutions that can support their mental and physical wellbeing but there are clear education opportunities when it comes to stress, sleep and hormonal balance.
Hiya brings kids chews and greens powder to UK parents
US-based children’s supplement startup Hiya has announced its official launch in the UK as its first international expansion.
Across the Nutraverse: FDA explores expanded supplements scope, Herbalife-Bioniq, energy drinks in China
Catch up with our weekly round-up of key news from across the Nutraverse.
Enbiosis reveals 2.0 platform: AI-powered nutraceutical discovery
UK-based biotech firm Enbiosis is set to launch its ‘game changing’ digital twin platform which it claims will enable the fast creation of clinically credible, AI-powered gut health formulations.
March NPD Launchpad: Canned creatine, protein partnership and modernized magnesium
New product launches in March included the ‘UK’s first’ nootropic creatine soda, a multitude of magnesium innovations, a hormonal support botanical blend and more.
Musheez creates formulators’ guide to functional food and drink
Organic mushrooms supplier Musheez has published a guide to medicinal mushrooms in an aim to help formulators avoid common and costly functional food and drink errors.
Inside the rise of ingestible beauty and the science driving it
Cosmetic scientist and director of innovation for beauty-from-within brand Urenew explains how nutricosmetics are reshaping skin health from the inside out.
Healthy competition: Qura creatine sets sights on premium market disruption
Qura Creatine, a new “challenger ingredient brand”, is aiming to disrupt the premium creatine market with its ultra-pure, soluble and transparent white label solution.
Herbalife acquires personalized nutrition firm Bioniq in $150 million deal
Global nutrition giant Herbalife Ltd. has acquired assets of UK-based personalized supplements company Bioniq, with the aim of expanding its tailored nutrition offering.
Across the Nutraverse: China’s top supplement categories, Danone acquires Huel, B3 + B6 for muscles
Catch up with our weekly round-up of key news from across the Nutraverse.
Danone expands complete nutrition portfolio with €1 billion Huel deal
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
Why Danone bought Huel: and what’s next for meal replacements
Danone is fast-expanding into meal replacements. What does its Huel deal mean for the category?
Across the Nutraverse: GOED unveils new database, Magtein in the UK, gut microbe and muscle strength
Catch up with our weekly round-up of key news from across the Nutraverse.
WSGN on how GLP‑1 drugs are reshaping beauty and wellness innovation
GLP‑1 drugs like Ozempic are changing beauty needs, driving demand for products targeting skin laxity, hair loss and emotional well-being. Here’s how brands can respond.
Across the Nutraverse: Human milk analytics hub, precision fermented collagen, pharmacovigilance for natural products
Catch up with our weekly round-up of key news from across the Nutraverse.
Protein startup partners global tech specialist to scale ‘superior’ animal-free collagen
Animal-free protein innovator Provenance Bio has partnered German CDMO Artes Biotechnology to scale its precision hydroxylated collagen peptide.
‘Probiotics have peaked’: Postbiotic pioneer takes gut barrier solution across European market
Postbiotic pioneer Nordic Rebalance, launched in 2006, is taking its oat-based metabolite-rich product beyond the borders of Denmark and Sweden as the team launches its B2B business.
Across the Nutraverse: China health food imports, SuppCo’s new certification program, MartinBauer consolidation
Catch up with our weekly round-up of key news from across the Nutraverse.
Verley set to launch animal-free whey following €32M investment
After completing an oversubscribed €32 million Series A financing round, French fermented whey manufacturer Verley will ramp up production capacity of its animal free protein ready for launch later this year.
MartinBauer nutraceutical unit delivers ‘single gateway to the world of botanicals’
Botanical experts MartinBauer, Finzelberg and MB-Med have united under one nutraceutical unit to sharpen their value proposition and offer a one-stop shop for credible, science-driven ingredients.
Across the Nutraverse: WCO recognizes supplements, Ronaldo and Herbalife, Pharmactive’s Korean opportunity
Catch up with our weekly round-up of key news from across the Nutraverse.
Trend tracking: Euromonitor outlines drivers accelerating the biotic boom
Probiotics are outperforming huge markets such as beauty and clothing as consumers increasingly prioritize health and wellness, according to Euromonitor’s Nick Stene.
February NPD launchpad: Gummies and hormone support top the charts
This month’s launches include a significant brand evolution, targeted gummies and a flurry of formulations designed to support women through hormonal disruption.
International Creatine Organization and Network unveiled at SANS 2026
A new trade association was announced at the Sports & Active Nutrition Summit in San Diego with the goal of advancing creatine as a global health nutrient.