Markets & trends

NI+UK food industry must band together to protect the health of the nation, experts say

With 9 million UK citizens heading for chronic disease by 2040, health has become a central focus for consumers, with 89% of households now prioritizing health and well-being, according to data from NielsenIQ (NIQ).

Inside AG1’s digital marketing strategy: ‘Don’t overestimate your product’s importance’

While AG1’s key unique selling point is its peer reviewed clinical trials, the market leading greens powder brand has to look beyond this in order to entice fast-scrolling consumers on digital platforms.

The Turmeric Co. launches healthcare strategy to tackle nationwide ‘pain pandemic’

Functional shot brand The Turmeric Co. is partnering healthcare practitioners across the UK to get its products into the hands of patients who need preventative solutions to inflammation and pain before issues lead to a further burden on the NHS.

Across the Nutraverse: Korea reviews 10 ingredients, epigenetic clocks, Cymbiotika gets personal, APAC’s beauty boom

This week’s brief tracks news that highlights the shift towards advanced biomarkers, personalized health data, and clinically validated outcomes.

NutraIngredients sports and healthspan summits: Early bird discount ends this week!

There are just a few days left to grab a discounted ticket for NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) and Nutra Healthspan Summit (NHS) landing in London this November.

Lehvoss combines Zooca calanus oil with Golden Omega to create ZOΩ3GO Softgels

Lehvoss UK Ltd has launched ZOΩ3GO Softgels, a new trademark and finished product for the European and US market combining sustainable and science-based marine lipids to meet consumers’ ‘maturing’ expectations.

NI+Supplements 101: How climate change is reshaping botanical ingredient sourcing

As a summer of extreme heat, persistent drought and monsoon rainfall draws to a close, increasingly volatile weather patterns are reshaping the botanical ingredients industry—affecting where plants can be grown, how much they yield, their phytochemical...

NI+Science vs politics: Kiwi’s long road to EU health-claim approval

It took four years after Europe’s food-safety scientists backed green kiwifruit’s digestive-health claim for regulators in Brussels to approve it, raising the bigger question: What happens when the science is settled, but the politics are not?

Across the Nutraverse: Nestlé sells Nature’s Bounty, gut-native bacterium gets Novel Foods, NI on WeChat

Catch up with our weekly round-up of key news from across the Nutraverse.

NI+More protein, more fiber, more questions: What happens to gut health?

Protein and fiber are having a moment, and consumers are being encouraged to get more of both, from fortified foods and functional products to social-media trends and new approaches to weight management.

6 reasons to attend the Nutra Healthspan Summit 2026

The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…

NI+Nestlé’s Nature’s Bounty divestiture highlights gap between premium and legacy brands

Nestlé’s sale of seven dietary supplement brands to private equity firm Yellow Wood Partners is viewed by industry observers as a stark illustration of how dramatically investor appetite has shifted away from mainstream supplement brands toward...

Tour de France triggers interest in exogenous lactate: What does the research say?

After entering the spotlight as an ergogenic aid to elite cyclists in the Tour de France 2026, exogenous lactate is being discussed as the next potential big thing in sports nutrition, but how strong is the research behind this new energy strategy?

NI+Healthspan supplement launches enter stacked market, join longevity platforms

Supplement brands continue to translate cellular-health science into everyday healthspan products, with new launches featuring multi-ingredient stacks that are increasingly positioned within broader healthy aging portfolios as one facet of more...

Top reasons to attend NutraIngredients’ Sports & Active Nutrition Summit Europe 2026

The Sports & Active Nutrition Summit Europe 2026 will take place in London on Monday November 9, 2026, delivering its definitive mix of cutting edges scientific insights, essential business strategy tips and unmissable market intelligence.  

Across the Nutraverse: GymBeam, NAD+ in Australia, sexual wellness boom

Catch up with our weekly round-up of key news from across the Nutraverse.

August NPD Launchpad: Higher dose creatine, niche target markets, protein and healthspan in focus

This month’s new product launches highlight the drive to deliver cognitive health focused creatine solutions, an unabating interest in protein innovation and an overarching focus on healthspan support.

Creatonics targets female-focused longevity with day and night creatine blends

Co-founded by an Olympic gold medalist and biomedical researcher, Creatonics launched this month with a female focused day and night creatine bundle aiming to provide 24-hour support for women in midlife and beyond.

GymBeam builds European footprint through AI, robotics and sports nutrition staples

Sports nutrition retailer and brand GymBeam claims to have established itself as the largest European retailer of supplements after investing in warehouse robotics, AI and delivering on trends for sports nutrition, GLP-1 support and longevity.

Zooki brings liposomal solution to cellular health sphere

Liposomal supplement brand Zooki has entered the cellular health sphere with the launch of an NAD+ product targeting consumers intimidated by the science-heavy category.

Maurten’s personalized high-carb plan fuels Tour de France Femmes win

Sports nutrition brand Maurten has revealed the high-carbohydrate fueling strategy that helped Demi Vollering secure her second Tour de France Femmes title.

NI+Targeted health support drives new era in children’s supplements

Children’s supplements have transcended the traditional multivitamin tablet, with brands now offering a range of formats to target specific health needs rather than general wellness.

Tonic enters creatine contest with efficacy-focused brain support blend

UK-based supplement brand Tonic Health has launched a brain health focused creatine blend catering to demand for convenient solutions with efficacious doses.

Microbiome modulation beyond digestion: Four emerging opportunities

The science of the microbiome has moved beyond digestive wellness, with a complex ecosystem found to influence how we perform, age, and thrive.

NI+Eye health supplement launches broaden focus with targeted formats and claims

Eye health supplements are evolving the familiar lutein-and-zeaxanthin story, with recent launches reflecting a more segmented category shaped by blue light culture.

Whey protein pricing: An insider’s view on business strategy

From gym-goers to GLP-1 users, consumers have never been more interested in protein. But as the ingredient moves further into mainstream formulations, record whey prices have prompted the exploration of alternatives, raising questions about what can...

Startup Spotlight

NI+Yutrients converts supplement stackers with ‘limitless’ tailored blends

UK startup Yutrients is looking to ‘redefine’ personalized nutrition be creating customized powder blends designed to be as unique as the customer’s fingerprint.

Across the Nutraverse: Proposed GRAS changes, FFCs in Japan, hair growth supplements surge, Verb’s postbiotic efficacy

Catch up with our weekly round-up of key news from across the Nutraverse.

From weight loss shakes to wellness routines: SlimFast repositioned with new look and NPD

SlimFast is transforming from a heritage weight management brand into an everyday wellness business in response to the GLP-1 boom, with NPD launches focused around creatine, collagen, protein and fiber.

NI+Are GLP-1s driving demand for hair growth supplements?

Hair growth supplements are one of the fastest growing categories in the beauty-from-within market, a trend increasingly linked to the rise of GLP-1 drugs.

Could soaring whey prices make infant formula even more expensive?

Will the use of whey in trending foods and beverages have a knock-on effect on essential categories?

NI+Can ‘Made in EU’ labels give European supplement brands an edge in China?

The ‘Made in EU’ label is gaining value in China’s nutraceutical market, but success will depend on combining European provenance with scientific credibility and an understanding of local consumers, say industry experts. 

Sports & Active Nutrition Summit Europe: More unmissable speakers join the agenda

The Sports & Active Nutrition Summit Europe will take place in London this November, bringing together the industry’s leading academics, practitioners, innovators and analysts.

Across the Nutraverse: Probiotic foods in China, Akkermansia I.P., IM8’s $1bn financing deal

Catch up with our weekly round-up of key news from across the Nutraverse.

Nutra Healthspan Summit: First speakers announced!

The Nutra Healthspan Summit will land in London once again this November, bringing together leading academics, innovators, analysts and practitioners in the longevity space.

July NPD Launchpad: Mind and body performance, gut loving extensions, and accessible protein

July’s NPD launches include extensions to gut loving line-ups, creatine and carbs to support the mind and muscles, a fresh partnership offering from Vimto and Myprotein.

Across the Nutraverse: Judgement on fake Urolithin A sellers, Eggnovo novel food approval, TCI’s probiotics strategy

Catch up with our weekly round-up of key news from across the Nutraverse.

Evidence-based nutrition to underpin Commonwealth Games success

Elite athletes competing at the Glasgow 2026 Commonwealth Games are increasingly turning to personalized nutrition plans and evidence-backed supplements.

NI+Sports performance launches focus on creatine, format and flavor

The sports performance market has seen a significant wave of product launches in 2026, characterized by a shift toward lifestyle performance, convenient formats and the integration of cognitive health benefits.

Personalized nutrition takes the podium at this year’s Tour de France

As the 2026 Tour de France (TdF) enters its decisive final stretch, nutrition strategies are proving just as critical as race tactics.

dsm-firmenich partners Nous to launch Koncentra across the global energy, focus and mood market

dsm-firmenich has partnered Italian foodtech startup Nous to bring its novel botanical complex, Koncentra, to the fast-expanding energy, focus and mood support market.

NI+Mathematician aims to solve longevity supplement equation with potency plus science, minus the fillers

Lithuania-based startup Sooo.me is looking to carve out a niche in the booming longevity market with what it describes as “pharma-grade” supplements featuring standardized, batch-tested, high-potency extracts.

NI+Peptides rise and collagen falls: The next wave of beauty from within

The beauty-from-within category is rapidly evolving from a niche sector focused on hair, skin and nails into a broader wellness driven market.

Creatine, GLP-1s, gut health and sleep: How storytelling opens new opportunities in sports nutrition

As the lines blur between sports nutrition and wellness, demand for traditional performance ingredients is booming. But sports nutrition brands are increasingly challenged by niche specialists that excel at emotive storytelling and lifestyle positioning.

Across the Nutraverse: Ashwagandha in the EU, UK Novel Foods, NI USA Awards

Catch up with our weekly round-up of key news from across the Nutraverse.

Solabia completes Mibelle Biochemistry takeover to target growing nutricosmetics market

Solabia Group has officially closed its acquisition of Swiss active ingredients specialist Mibelle Biochemistry from Persán.

Across the Nutraverse: Energy drink imports, sleep support opportunities, AI ingredient discovery

Catch up with our weekly round-up of key news from across the Nutraverse.

AI entrepreneurs turn industry waste into tomorrow’s breakthrough ingredients

An Israeli health-tech startup is uniting the industry to uncover functional ingredients from waste streams, with two bioactives revealed as potential disruptors in the booming GLP-1 arena.

Growing nutrition trends prompt I.T.S to launch health and wellness division

Independent flavor house I.T.S has launched a dedicated Health and Wellness division in response to growing demand for nutrition-focused products.

Natural Foundation Supplements tackles trust gap through batch-by-batch verification

With concerns around supplement quality and label accuracy continuing to challenge the sector, UK-based NF Supplements is betting on batch-by-batch third-party testing and radical transparency as a way to stand out in an increasingly crowded market.