Markets & trends

Men’s health supplement launches go for the T and longevity

Men’s health supplement launches go for the T and longevity

By Asia Sherman

Testosterone boosting remains central to the men’s health supplement category, but its positioning is shifting from hormone optimization alone toward energy, metabolism, healthy aging, beauty from within and cognitive performance.

Menopause supplement launches go symptom- and stage-specific

Menopause supplement launches go symptom- and stage-specific

By Asia Sherman

The menopause supplement category is expanding rapidly, with a marked proliferation of single brands launching multiple, symptom‑specific solutions spanning sleep, mood, libido, cognition and weight for women throughout this life transition.

Energy and sports drinks demand is robust in China, says Eastroc

Energy and sports drinks demand is robust in China, says Eastroc

By Tingmin Koe

There is “robust” demand for functional drinks such as energy beverages and sports drinks in China, says Eastroc, which reported a 17.3% increase in energy beverage sales and a 119% growth in sales of its sports drinks last year.

People on the move: New nutra jobs of winter 2025-2026

People on the move: New nutra jobs of winter 2025-2026

By Asia Sherman

Recent leadership movements across the nutrition, dietary supplement and natural products sectors reflect an industry placing renewed emphasis on experience, scientific credibility and operational depth amid ongoing market and regulatory complexity.

Japan focus: FFC findings, Kirin’s R&D efforts and more

Japan focus: FFC findings, Kirin’s R&D efforts and more

By Hui Ling Dang

Catch up on recent developments in Japan’s nutraceutical firms and market, including findings from a report on Foods with Function Claims (FFCs), Kirin’s R&D focus and appointment of Shohei Ohtani as “Immune Care” promotion ambassador, and more.