Markets & trends

How major F&B firms are applying healthy longevity in product innovation

From building gut microbiome databases to designing personalized nutrition, major food and beverage companies Nestle, Charoen Pokphand Foods and Calbee are innovating with healthy longevity in mind.

Across the Nutraverse: Sceletium self-GRAS, Buck Institute-Oracle partnership, eimele’s expansion plans

This week’s brief tracks news that highlights three major themes shaping the supplement sector: the importance of robust ingredient governance, clinically validated longevity solutions, and strong creator-led consumer engagement.

Menopause supplements in supermarkets: Coles expands product range with MTick

Women are increasingly purchasing sleep and stress management and related products to support their perimenopause and menopause needs, and Australia’s Coles supermarket chain is expanding its menopause-support category through its partnership with GenM.

Across the Nutraverse: Omega-3 supply chains, Nestlé’s healthy longevity play, and SAMe in EU

This week’s brief tracks news that highlights the big near-term business impact on omega-3 supply chains, and how the biggest long-term growth opportunity remains healthy longevity and aging-focused nutrition.

Trend tracker: China imports, NPD in sleep, women’s health, India probiotics

Check out trends in China’s nutraceutical imports for the first half of 2026, innovation in women’s health, sleep support and probiotics from India-based companies in this round-up.

NI+Sleep health supplement launches go melatonin free, target better nights and days

Sleep-support supplements are broadening their focus beyond simply helping consumers get to bed, framing sleep as part of a wider recovery cycle, one that encompasses stress, circadian rhythm, daytime energy and how rested people feel when they wake.

China’s dietary supplement imports: Fish oil fastest-growing category in H1 2026

Fish oil was the fastest-growing category of dietary supplement imports into China in the first half of this year, based on a report by the China Chamber of Commerce for Import & Export of Medicines and Health Products (CCCMHPIE).

Brand new: Andrographis reformulation, PDRN innovation, biotics for eczema

See new developments from health and nutrition brands across Asia-Pacific, including Australian brands recalling and reformulating their Andrographis products due to regulatory changes, and the use of PDRN in oral supplements and biotics for eczema.

Five ways GLP-1 drugs are altering consumer demand for supplements

GLP-1 drugs are reshaping the supplement category, fueling demand for products that fill nutrient gaps, help to manage side effects and offer weight management support.

NI+Supplement sector rising, ‘safety needs to evolve with it’

Growing supplement use, novel ingredients, personalized nutrition and digital health advice are challenging safety frameworks in a fragmented global regulatory landscape, prompting greater discussion about the tools needed to foster regulatory coherence.

NutraIngredients-Asia Awards 2026

Sports nutrition is becoming everyday nutrition – Taiwan’s VITABOX

Muscle building is a major feature in sports nutrition products, but as consumer profiles and goals become more varied, award-winning Taiwanese brand VITABOX says non-whey and non-amino acid options like probiotics can cater to more individuals while...

NI+Women still want menopause relief. They have stopped calling it menopause.

The menopause supplement aisle has never been more crowded, with black cohosh alone anchoring over 230 brands, more than any other ingredient in the category. Yet the women this aisle was built for are increasingly walking away from its vocabulary.

Across the Nutraverse: Restrictions in California, precision fermentation capacity, the rise of PDRN, and SANS moves to TX

This week’s brief tracks news that highlights the industry’s shift towards a future defined by biotech-enabled innovation, metabolic health convergence, heightened regulatory scrutiny and premium science-backed ingredients.

NI+Market Moves: Supplement industry deals of Q3 2026

Deal activity across the supplement and wider wellness sector remained brisk in the third quarter of 2026, with strategic buyers and private equity firms placing big bets on premium brands, science-led portfolios and scalable manufacturing platforms.

Across the Nutraverse: NZ claims for exports, Amway vs FTC, Bio-K+ in the UK, Better Menopause, krill oil pulled from Aus retailers

This week’s brief tracks news that highlights the industry’s shift towards a future defined by stronger regulatory oversight, greater scientific substantiation, export-focused regulatory reform, and growing sustainability expectations.    

Trend tracker: AI’s pros and cons, healthspan new product launches and more

Check out trends in artificial intelligence (AI) and health supplement searches, new healthspan product launches and more in this round-up.

Elixinol Wellness to acquire Vitable amid global interest in personalized health

Elixinol Wellness Limited says there is strong global strategic interest and capital already flowing into the personalized, subscription health and supplement space, citing examples such as Procter & Gamble’s acquisition of Thorne HealthTech in August...

NI+People on the move: New nutra jobs of summer 2026

The latest executive moves suggest a nutrition industry entering a more institutionalized and global phase of growth and professionalizing around scale, science and channel expansion.

Industry faces trust test as AI reshapes health information

Consumer trust cannot be taken for granted as AI-generated information and increasingly informed audiences reshape how people assess brands and health claims, delegates heard at Vitafoods Asia in Bangkok.

Across the Nutraverse: Andrographis in Australia, botanical adulteration, perimenopause in focus

This week’s brief tracks news that highlights the importance of demonstrable safety, verified ingredient authenticity and precise consumer targeting, particularly in rapidly evolving categories such as women’s health and healthy aging.

The ASEAN supplement consumer: Kalbe Nutritionals and Consumer Health boss’s tips for growth

To win in Southeast Asia’s health supplement market, Dr. Rudolf Tjandra, the leading man at major Indonesian nutritionals and consumer health company Kalbe, believes brands should not only focus on product features but also understand consumers’...

Across the Nutraverse: Korea reviews 10 ingredients, epigenetic clocks, Cymbiotika gets personal, APAC’s beauty boom

This week’s brief tracks news that highlights the shift towards advanced biomarkers, personalized health data, and clinically validated outcomes.

APAC Agri-Food Innovation Summit

Beyond innovation: Why adoption is the real challenge for Asia’s food future

From agricultural advances to new nutrition trends, experts believe adoption will depend on education, accessibility and optimising for consumer needs

NI+Supplements 101: How climate change is reshaping botanical ingredient sourcing

As a summer of extreme heat, persistent drought and monsoon rainfall draws to a close, increasingly volatile weather patterns are reshaping the botanical ingredients industry—affecting where plants can be grown, how much they yield, their phytochemical...

NI+Science vs politics: Kiwi’s long road to EU health-claim approval

It took four years after Europe’s food-safety scientists backed green kiwifruit’s digestive-health claim for regulators in Brussels to approve it, raising the bigger question: What happens when the science is settled, but the politics are not?

Across the Nutraverse: Nestlé sells Nature’s Bounty, gut-native bacterium gets Novel Foods, NI on WeChat

Catch up with our weekly round-up of key news from across the Nutraverse.

6 reasons to attend the Nutra Healthspan Summit 2026

The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…

NI+Healthspan supplement launches enter stacked market, join longevity platforms

Supplement brands continue to translate cellular-health science into everyday healthspan products, with new launches featuring multi-ingredient stacks that are increasingly positioned within broader healthy aging portfolios as one facet of more...

Across the Nutraverse: GymBeam, NAD+ in Australia, sexual wellness boom

Catch up with our weekly round-up of key news from across the Nutraverse.

Could AI-driven consumer discovery reshape women’s health innovation?

Artificial intelligence and consumer search data could play an increasingly important role in identifying opportunities in women’s health, according to Somdutta Singh, founder and CEO of AI-powered cross-border commerce platform Assiduus.

Trend tracker: From GLP-1 to eye health launches and Japan’s FFC market

Find out more about trends happening in the GLP-1 nutrition category, eye health and kids’ supplement launches, as well as new market developments in Japan’s Foods with Function Claims (FFC) sector in this news round-up.

NI+Australia’s TGA releases guidance on NMN, NAD+ and NADH product naming

Australia’s Therapeutic Goods Administration (TGA) has released guidance on how NMN, NAD+, NAD and NADH can be represented in health supplements, with implications for naming, labeling and advertising requirements.

Across the Nutraverse: vitamin C gummy quality, GNC in Singapore, nominee for FDA commissioner

Catch up with our weekly round-up of key news from across the Nutraverse.

Healthspan and longevity: Experts to highlight new science, R&D and regulations

Three industry experts specializing in consumer product development, research and regulations will present their insights on the healthspan and healthy longevity nutraceutical category this Thursday (August 27) at 3 pm Singapore time.

NI+Targeted health support drives new era in children’s supplements

Children’s supplements have transcended the traditional multivitamin tablet, with brands now offering a range of formats to target specific health needs rather than general wellness.

Microbiome modulation beyond digestion: Four emerging opportunities

The science of the microbiome has moved beyond digestive wellness, with a complex ecosystem found to influence how we perform, age, and thrive.

NI+Eye health supplement launches broaden focus with targeted formats and claims

Eye health supplements are evolving the familiar lutein-and-zeaxanthin story, with recent launches reflecting a more segmented category shaped by blue light culture.

Across the Nutraverse: Proposed GRAS changes, FFCs in Japan, hair growth supplements surge, Verb’s postbiotic efficacy

Catch up with our weekly round-up of key news from across the Nutraverse.

Unity, AMILI launch Asian gut microbiome-inspired synbiotics for metabolic health

Unity, a pharmacy under Singapore’s supermarket chain FairPrice, has partnered with homegrown microbiome supplement firm AMILI in an exclusive synbiotic supplement retail launch, against the backdrop of growing consumer concerns around metabolic health.

NI+Are GLP-1s driving demand for hair growth supplements?

Hair growth supplements are one of the fastest growing categories in the beauty-from-within market, a trend increasingly linked to the rise of GLP-1 drugs.

Japan’s FFC sector: Fewer new products launched but market grew 4%

Fewer Foods with Function Claims (FFC) hit the Japanese pharmacies and supermarkets in FY2025, but the market size still grew by 4%, according to a new industry report.

Across the Nutraverse: P&G, Lallemand and Kirin on the acquisition trail

Catch up with our weekly round-up of key news from across the Nutraverse.

NI+Can ‘Made in EU’ labels give European supplement brands an edge in China?

The ‘Made in EU’ label is gaining value in China’s nutraceutical market, but success will depend on combining European provenance with scientific credibility and an understanding of local consumers, say industry experts. 

Across the Nutraverse: Probiotic foods in China, Akkermansia I.P., IM8’s $1bn financing deal

Catch up with our weekly round-up of key news from across the Nutraverse.

NutraIngredients Asia Awards 2026: And the finalists are…

NutraIngredients is pleased to announce the finalists for the NutraIngredients Asia Awards 2026... The winners will be announced during an awards presentation in September.

Across the Nutraverse: Judgement on fake Urolithin A sellers, Eggnovo novel food approval, TCI’s probiotics strategy

Catch up with our weekly round-up of key news from across the Nutraverse.

Evidence-based nutrition to underpin Commonwealth Games success

Elite athletes competing at the Glasgow 2026 Commonwealth Games are increasingly turning to personalized nutrition plans and evidence-backed supplements.

NI+Sports performance launches focus on creatine, format and flavor

The sports performance market has seen a significant wave of product launches in 2026, characterized by a shift toward lifestyle performance, convenient formats and the integration of cognitive health benefits.

Watsons’ strategy: Catering to evolving consumer behavior and supporting brands

Health and beauty retailer Watsons discusses shifts in consumer purchasing behavior, and its efforts to meet evolving customer needs and support brand partners’ growth.

NI+Peptides rise and collagen falls: The next wave of beauty from within

The beauty-from-within category is rapidly evolving from a niche sector focused on hair, skin and nails into a broader wellness driven market.