Markets & trends

The ASEAN supplement consumer: Kalbe Nutritionals and Consumer Health boss’s tips for growth

To win in Southeast Asia’s health supplement market, Dr. Rudolf Tjandra, the leading man at major Indonesian nutritionals and consumer health company Kalbe, believes brands should not only focus on product features but also understand consumers’...

Across the Nutraverse: Korea reviews 10 ingredients, epigenetic clocks, Cymbiotika gets personal, APAC’s beauty boom

This week’s brief tracks news that highlights the shift towards advanced biomarkers, personalized health data, and clinically validated outcomes.

APAC Agri-Food Innovation Summit

Beyond innovation: Why adoption is the real challenge for Asia’s food future

From agricultural advances to new nutrition trends, experts believe adoption will depend on education, accessibility and optimising for consumer needs

NI+Supplements 101: How climate change is reshaping botanical ingredient sourcing

As a summer of extreme heat, persistent drought and monsoon rainfall draws to a close, increasingly volatile weather patterns are reshaping the botanical ingredients industry—affecting where plants can be grown, how much they yield, their phytochemical...

NI+Science vs politics: Kiwi’s long road to EU health-claim approval

It took four years after Europe’s food-safety scientists backed green kiwifruit’s digestive-health claim for regulators in Brussels to approve it, raising the bigger question: What happens when the science is settled, but the politics are not?

Across the Nutraverse: Nestlé sells Nature’s Bounty, gut-native bacterium gets Novel Foods, NI on WeChat

Catch up with our weekly round-up of key news from across the Nutraverse.

6 reasons to attend the Nutra Healthspan Summit 2026

The Nutra Healthspan Summit is just over two months away! Bridging cutting-edge science and business strategy to extend healthspan through nutrition and supplements, the Nutra Healthspan Summit is a must-attend event, and let us tell you why…

NI+Healthspan supplement launches enter stacked market, join longevity platforms

Supplement brands continue to translate cellular-health science into everyday healthspan products, with new launches featuring multi-ingredient stacks that are increasingly positioned within broader healthy aging portfolios as one facet of more...

Across the Nutraverse: GymBeam, NAD+ in Australia, sexual wellness boom

Catch up with our weekly round-up of key news from across the Nutraverse.

Could AI-driven consumer discovery reshape women’s health innovation?

Artificial intelligence and consumer search data could play an increasingly important role in identifying opportunities in women’s health, according to Somdutta Singh, founder and CEO of AI-powered cross-border commerce platform Assiduus.

Trend tracker: From GLP-1 to eye health launches and Japan’s FFC market

Find out more about trends happening in the GLP-1 nutrition category, eye health and kids’ supplement launches, as well as new market developments in Japan’s Foods with Function Claims (FFC) sector in this news round-up.

NI+Australia’s TGA releases guidance on NMN, NAD+ and NADH product naming

Australia’s Therapeutic Goods Administration (TGA) has released guidance on how NMN, NAD+, NAD and NADH can be represented in health supplements, with implications for naming, labeling and advertising requirements.

Across the Nutraverse: vitamin C gummy quality, GNC in Singapore, nominee for FDA commissioner

Catch up with our weekly round-up of key news from across the Nutraverse.

Healthspan and longevity: Experts to highlight new science, R&D and regulations

Three industry experts specializing in consumer product development, research and regulations will present their insights on the healthspan and healthy longevity nutraceutical category this Thursday (August 27) at 3 pm Singapore time.

NI+Targeted health support drives new era in children’s supplements

Children’s supplements have transcended the traditional multivitamin tablet, with brands now offering a range of formats to target specific health needs rather than general wellness.

Microbiome modulation beyond digestion: Four emerging opportunities

The science of the microbiome has moved beyond digestive wellness, with a complex ecosystem found to influence how we perform, age, and thrive.

NI+Eye health supplement launches broaden focus with targeted formats and claims

Eye health supplements are evolving the familiar lutein-and-zeaxanthin story, with recent launches reflecting a more segmented category shaped by blue light culture.

Across the Nutraverse: Proposed GRAS changes, FFCs in Japan, hair growth supplements surge, Verb’s postbiotic efficacy

Catch up with our weekly round-up of key news from across the Nutraverse.

Unity, AMILI launch Asian gut microbiome-inspired synbiotics for metabolic health

Unity, a pharmacy under Singapore’s supermarket chain FairPrice, has partnered with homegrown microbiome supplement firm AMILI in an exclusive synbiotic supplement retail launch, against the backdrop of growing consumer concerns around metabolic health.

NI+Are GLP-1s driving demand for hair growth supplements?

Hair growth supplements are one of the fastest growing categories in the beauty-from-within market, a trend increasingly linked to the rise of GLP-1 drugs.

Japan’s FFC sector: Fewer new products launched but market grew 4%

Fewer Foods with Function Claims (FFC) hit the Japanese pharmacies and supermarkets in FY2025, but the market size still grew by 4%, according to a new industry report.

Across the Nutraverse: P&G, Lallemand and Kirin on the acquisition trail

Catch up with our weekly round-up of key news from across the Nutraverse.

NI+Can ‘Made in EU’ labels give European supplement brands an edge in China?

The ‘Made in EU’ label is gaining value in China’s nutraceutical market, but success will depend on combining European provenance with scientific credibility and an understanding of local consumers, say industry experts. 

Across the Nutraverse: Probiotic foods in China, Akkermansia I.P., IM8’s $1bn financing deal

Catch up with our weekly round-up of key news from across the Nutraverse.

NutraIngredients Asia Awards 2026: And the finalists are…

NutraIngredients is pleased to announce the finalists for the NutraIngredients Asia Awards 2026... The winners will be announced during an awards presentation in September.

Across the Nutraverse: Judgement on fake Urolithin A sellers, Eggnovo novel food approval, TCI’s probiotics strategy

Catch up with our weekly round-up of key news from across the Nutraverse.

Evidence-based nutrition to underpin Commonwealth Games success

Elite athletes competing at the Glasgow 2026 Commonwealth Games are increasingly turning to personalized nutrition plans and evidence-backed supplements.

NI+Sports performance launches focus on creatine, format and flavor

The sports performance market has seen a significant wave of product launches in 2026, characterized by a shift toward lifestyle performance, convenient formats and the integration of cognitive health benefits.

Watsons’ strategy: Catering to evolving consumer behavior and supporting brands

Health and beauty retailer Watsons discusses shifts in consumer purchasing behavior, and its efforts to meet evolving customer needs and support brand partners’ growth.

NI+Peptides rise and collagen falls: The next wave of beauty from within

The beauty-from-within category is rapidly evolving from a niche sector focused on hair, skin and nails into a broader wellness driven market.

Growth Asia Summit 2026

Beyond dairy: New Zealand seeks to expand global F&B acclaim

New Zealand may be best recognised globally for the quality of its dairy exports, but the island nation plans for more of its food and nutrition products to gain international renown

Growth Asia Summit 2026

Haleon highlights key challenges in Asia, focus areas in healthy aging to invest in

Haleon has identified several key health challenges in Asia as well as focus areas in healthy aging worth investing in, emphasizing the need to move from lifespan to healthspan.

Growth Asia Summit 2026

Longevity economy: Dabur on how future of FMCG could be defined by healthspan

Dabur says the next chapter of fast-moving consumer goods (FMCG) will be defined by how long people remain healthy, with this growth frontier driven by significant shifts in consumer behavior.

Behind the Big Story

Vietnam and beyond: Nutifood vice-chair on infant nutrition business strategy

Vietnamese dairy company Nutifood is actively working with business partners from the United and Australia to raise the quality and brand reputation of its infant nutrition products—a move it believes is important to lead in the local market and expand...

Across the Nutraverse: Energy drink imports, sleep support opportunities, AI ingredient discovery

Catch up with our weekly round-up of key news from across the Nutraverse.

NI+Maturing microbiome market preps for next-gen growth spurt

The microbiome and its biotics market continue to gain momentum, but the next phase of growth may depend on credible science, clear claims, new formats, social-commerce fluency and consumer-visible benefits.

Growth to 2030: How FMCG firms can win amid market volatility

How can APAC food, nutra and FMCG firms boost growth through 2030? NielsenIQ shared strategies to navigate uncertainty and unlock new opportunities at our Growth Asia Summit 2026.

‘West meets East’: Indian govt seeks nutra export opportunities in upcoming expo

The Indian government, through the Ministry of Commerce & Industry, is pursuing global export opportunities for the nutraceutical sector at an upcoming expo, where NutraIngredients is a media partner.

Across the Nutraverse: Biotics in space, UNPA to sunset, SGP mandatory notification

Catch up with our weekly round-up of key news from across the Nutraverse.

NI+Personalized nutrition enters its proof era

As wearables and AI turn health tracking into a continuous feedback loop, Singapore-based Nutricode says the next phase of personalized nutrition will be defined less by tailored supplement recommendations and more by whether companies can prove those...

Trend tracker: China’s health food sales, probiotics market evolution and more

Find out more about trends in China’s health food sales, the evolution of the probiotics market and more in this round-up.

Growth Asia Summit 2026: Retailers JD Health, Guardian, Alpro Pharmacy join major brands next week

There is still a week left until the Growth Asia Summit 2026 and we can confirm the attendance of retailers active in the region’s health and nutrition space, including Alpro Pharmacy, China’s JD Health and Guardian Singapore.

NI+Market moves: Supplement industry deals of Q2 2026

The supplement industry entered the second quarter of 2026 with dealmakers chasing scale, science and more durable customer relationships.

Across the Nutraverse: Influencer marketing guidelines, protein powder in Texas, creatine chews in India

Catch up with our weekly round-up of key news from across the Nutraverse.

Healthplex Expo 2026 (HNC 2026)

Douyin on key drivers behind health food sales boom, opportunities to capitalize on

Chinese short-video giant Douyin weighs in on the key drivers behind the burgeoning health food sales on its platform, as well as trends and growth opportunities for brands to capitalize on.

Healthplex Expo 2026 (HNC 2026)

Sports nutrition in China: CPT unveils four big opportunities

Chinese sports nutrition brand CPT, which celebrates its 25th year in 2026, unveils the four major growth opportunities it sees in the category.

Growth Asia Summit 2026: Check out the major MNCs in our latest confirmed agenda

Exclusive insights from senior leaders in Asia’s nutra, food and beverage sectors are coming your way this July, via our Growth Asia Summit 2026

NI+People on the move: New nutra jobs of spring 2026

From CEO appointments to clinical, regulatory and international roll-out roles, the latest hiring moves show a supplement industry continuing to build leadership teams designed to scale growth, sharpen execution and turn science into market advantage.

Across the Nutraverse: Super El Niño, Benicaros gets novel foods, Function acquires SuppCo, ‘neglected’ men’s health category

Catch up with our weekly round-up of key news from across the Nutraverse.

NI+Peru’s extended fishing ban and possible ‘super’ El Niño test omega oil supply resilience

Peru has announced an indefinite extension of a fishing ban that was set to expire on June 10 amid growing concerns about a potential “super” El Niño event.