Markets & trends

Across the Nutraverse: Human milk analytics hub, precision fermented collagen, pharmacovigilance for natural products

Catch up with our weekly round-up of key news from across the Nutraverse.

Trade war impact: China’s health foods exports to the US slides 14.7% in 2025

The United States is China’s largest health foods export destination; however, exports were down 14.7% last year partly due to U.S. trade tariffs and changing trade policies.

Across the Nutraverse: China health food imports, SuppCo’s new certification program, MartinBauer consolidation

Catch up with our weekly round-up of key news from across the Nutraverse.

Brand new: a2MC’s kids supplements debut, POCARI SWEAT factory, HUL acquisition

See new developments from health and nutrition brands across Asia-Pacific, including The a2 Milk Company’s kids supplements debut, POCARI SWEAT’s new factory and Hindustan Unilever (HUL) acquiring clean-label and women’s health firm OZiva.

China health foods stats: US still top exporter, Australia’s exports down 21.5%

The U.S. remained the top health foods exporter to China last year, followed by Germany where exports were up 15.5%, while Australia – once the top exporter between 2018 and 2020 – saw exports fell by 21.5%.

Across the Nutraverse: WCO recognizes supplements, Ronaldo and Herbalife, Pharmactive’s Korean opportunity

Catch up with our weekly round-up of key news from across the Nutraverse.

International Creatine Organization and Network unveiled at SANS 2026

A new trade association was announced at the Sports & Active Nutrition Summit in San Diego with the goal of advancing creatine as a global health nutrient.

Agelessness supplement launches take an active approach to longevity

Once confined to fringe wellness fads, the pursuit of longevity and healthy aging has evolved into a broader market that increasingly includes supplements positioned to support physical and mental resilience across an extended lifespan.

Moving the microbiome across blurring lines in an experiential market

Biotic supplements may find opportunity in catering to next-gen consumers in next-gen health categories while ensuring perceivable benefits aligned with responsible claims.

Otsuka Pharma beefs up POCARI SWEAT production in China

Otsuka Pharmaceutical Co. Ltd, the owner of the electrolyte drink POCARI SWEAT, is ramping up production in China with a newly opened factory in Tianjin.

Trend tracker: Beauty-from-within, energy pouches, NMN and more

Find out more about trends in Asia-Pacific’s beauty-from-within market, the rise of energy pouches and the nicotinamide mononucleotide (NMN) retail scene in Australia in this round-up.

From comfort to function: How snacking is being redefined

Today’s consumers are redefining snacks, favouring products that combine nutrition, heritage, and convenience

Beauty-from-within supplement launches go cellular and age agnostic

Beauty is evolving into something much more than skin deep, with new science-driven products launching away from vague aesthetic promises toward activating repair pathways and enhancing cellular homeostasis.

Growth drivers and market opportunities for beauty-from-within across APAC

Innovation in product formats, ingredients and marketing is fueling rapid growth in the beauty-from-within sector across APAC and Australasia, as brands introduce new ways to blend beauty and wellness into consumers’ daily routines.

Growth Asia Summit 2026: Don’t miss out on 15% CNY promo

Enjoy a 15% discount when you register for the Growth Asia Summit 2026 from now until February 22.

Active nutrition launches go ageless, clean and convenient

Performance nutrition has gone mainstream, entering an active nutrition category that is increasingly focused on ageless wellness and on-the-go convenience.

Across the Nutraverse: FDA eyes GMP, GRAS, NDI updates; EFSA’s QPS list changes; NMN expansion Down Under

Catch up with our weekly round-up of key news from across the Nutraverse.

Across the Nutraverse: Ginseng adulteration, EFSA’s DHA levels, ANH sues FDA, Aker’s India strategy

Catch up with our weekly round-up of key news from across the Nutraverse.

Growth Asia Summit 2026: Calbee, NielsenIQ, PepsiCo to present this July

Calbee, NielsenIQ and PepsiCo are some of the biggest names giving keynote presentations at this year’s Growth Asia Summit.

Omega-3 in India: Aker Biomarine sets sights on three key growth categories

Aker Biomarine is gearing up for growth in India’s omega-3 market, with a new country manager and distributor on board to drive growth from dietary supplement companies, multinational food companies, and the nutraceutical arm of pharmaceutical companies.

Across the Nutraverse: Sen. Durbin reintroduces supplement listing bill, Garcinia concerns, opportunities and challenges for Vietnam

Catch up with our weekly round-up of key news from across the Nutraverse.

Japan focus: FFC findings, Kirin’s R&D efforts and more

Catch up on recent developments in Japan’s nutraceutical firms and market, including findings from a report on Foods with Function Claims (FFCs), Kirin’s R&D focus and appointment of Shohei Ohtani as “Immune Care” promotion ambassador, and more.

Whey protein suppliers race to expand capacity amid tight markets

As the glut for advanced protein ingredients continues, where is the extra supply set to come from?

IPA World Congress + Probiota 2026: Market dynamics, pioneers, next gen biotics and ‘from bums to gums’ headline Day 1

The IPA World Congress + Probiota is less than a month away with must-see speakers on Day 1 including Dr. John Hale, Muriel Gonzalez, Ewa Hudson, Dr. Koen Venema, Meghan Taylor and more!

Trend tracker: Vietnam’s nutra market, Taiwan consumer view of multivitamins, Japan’s FFC

Find out more about trends in Vietnam’s booming nutraceutical market, how Taiwan consumers view the benefits of multivitamin and mineral products, and popular Foods with Function Claims in Japan in this roundup.

New product round-up: Innovations in supplement delivery

As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.

Supplement delivery formats: What’s driving consumer choice?

In a saturated supplement market, brands are increasingly diversifying their product portfolios, offering a range of innovative delivery formats, from popping crystals to sublingual pouches. But which formats are leading the charge, and which are falling...

China focus: Nestlé recalls, new regulations, Yili diving into health aging and more

This round-up looks at news including Nestlé’s recall of its infant formulas across regions, new nutra regulations in 2026, Yili’s expansion into healthy aging, and more.

Hepatotoxicity concerns and the growing action against Garcinia cambogia

Governments across the globe are taking regulatory action against a tropical fruit that looks like a small pumpkin and whose extracts are commonly used in weight loss and bodybuilding supplements.

Across the Nutraverse: iHerb acquires Vitacost, Kirin’s push into longevity, lavender supplement quality concerns

Catch up with our weekly round-up of key news from across the Nutraverse.

Diversification and resilience: How supplement companies weathered tariffs in 2025

Tariffs implemented by the Trump administration in 2025 have pushed supplement companies to shift gears, diversifying by selling to more overseas markets, especially to Southeast Asia.

APAC’s supplement market: Key categories to watch in 2026

As demand for women’s health, longevity, sleep and stress management supplements rises, companies across Asia-Pacific (APAC) are positioning for growth in these categories in the coming year.

Forces and factors that fueled the supplement industry in 2025—and what might be next

Supplement shoppers have moved away from a one-size-fits-all approach as they prioritize convenient self-care solutions they can feel, and the industry has responded with supplements-are-personal formulations and messaging aligned with targeted rather...

Across the Nutraverse: MLB’s Ohtani get new immune ambassador role, Tru Niagen for beauty, rhodiola for athletic performance

Happy New Year, Nutraverse! Catch up with our weekly round-up of key news from across the global nutrition, functional foods and dietary supplements industries.

Across the Nutraverse: Canada warns about turmeric, Australia approves NMN, gut bacteria rankings

Catch up with our weekly round-up of key news from across the Nutraverse.

Dairy and beyond: Yili to grow healthy aging nutrition portfolio

China dairy giant Yili is going beyond general milk products and infant nutrition needs by diving into healthy aging needs against the backdrop of a greying population and increased consumer interest in metabolic health.

Consolidation, partnership and growth: Supplement industry deals of 2025

In 2025, the supplement industry saw significant mergers, acquisitions, alliances and investment, with companies looking to expand their market reach, enhance product portfolios and accelerate innovation.

Editors’ picks: Our favorite articles of 2025

We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators or other reasons. But which articles did we enjoy writing the most and why?

Guest article

Omega-3s: A year of ups and downs

The year 2025 in the omega-3 industry—as well as across most industries—was characterized by uncertainty on a global scale.

Across the Nutraverse: Appethyl’s comeback, Church & Dwight sells DS portfolio, Aussie supplements boom across APAC

Catch up with our weekly round-up of key news from across the Nutraverse.

‘There was never a dull moment’: 8 reasons to attend the IPA World Congress + Probiota 2026

The IPA World Congress + Probiota 2026 is just two months away! The leading event for the probiotics, prebiotics and microbiome community is a must-attend event, and let us tell you why…

Opportunities abound for functional nutrition to close sleep satisfaction gap – ADM

Sleep and mood support are becoming priorities in functional nutrition as consumers recognise the impact of rest on daily well-being. China consumers, for instance, have shown the greatest interest in biotics and the role of gut health in supporting...

Across the Nutraverse: Australia’s top supplement categories, Grenade’s Creme Egg collab, 7-OH seizures

Catch up with our weekly round-up of key news from across the Nutraverse.

Export diversification: How Aussie supplements sector is booming beyond China

Diversification across the Asia-Pacific region is gathering pace and fuelling growth for Australia’s supplements sector, according to new data.

Guest article

Mission Possible: IPA’s year of reckoning for the future of biotics

Each year, my reflections seem to circle back to film. Maybe it’s because movies often mirror our own journeys, tales of challenge, resilience and purpose.

ADM report: 47% of North Americans face sleep stress

Interest in postbiotics is growing as consumers look beyond traditional sleep aids, according to new research.

Growth Asia 2026: Download the Early Advance Agenda to get full info on our Singapore summit

Today we detail the key food, beverage and nutrition themes that will shape our Growth Asia Summit in Singapore in July.

Australia’s top five most popular dietary supplement categories revealed

Women’s health was the most popular dietary supplement category in Australia this year.

Across the Nutraverse: Hi-Tech Pharmaceuticals CEO convicted, Vitamin B6 in Australia, creatine

Catch up with our weekly round-up of key news from across the Nutraverse.

Five trends in South East Asia’s health supplement market - BCG

The modernization of traditional remedies, a strong uptake of beauty-from-within supplements, and e-commerce as a key channel for purchasing supplements are among the key trends that the Boston Consulting Group (BCG) has seen in the region.