Markets & trends

Elénzia launches NPD targeting gut barrier mucosal support

Elénzia launches NPD targeting gut barrier mucosal support

By Louisa Richards

Elénzia FIX is a gut health supplement marketed as “targeted mucosal support” to repair and protect the gut barrier, reflecting a growing interest in gut barrier integrity and postbiotics as alternatives to probiotics.

Brain gains: How nootropics are reshaping sports nutrition

Brain gains: How nootropics are reshaping sports nutrition

By Lauren Nicolle

The sports nutrition sector is experiencing notable growth in the use of brain-boosting ingredients—known as nootropics—as brands respond to rising demand for products that support both physical and cognitive performance among athletes and active consumers.

The IPA World Congress + Probiota: One week to go!

The IPA World Congress + Probiota: One week to go!

The highlight of the microbiome health industry calendar, this year’s Probiota conference (Feb. 11-13) will provide its unrivalled mix of world-leading expert presentations, inspiring roundtables, innovative pioneers and unmissable networking opportunities.

NI Awards: Encouraging businesses to reach new heights

NI Awards: Encouraging businesses to reach new heights

By Nikki Hancocks

With entries for the NutraIngredients Awards 2026 closing on Jan. 26, last year’s winners have described the personal and professional benefits of winning an accolade designed to set businesses apart from the competition.

New product round-up: Innovations in supplement delivery

New product round-up: Innovations in supplement delivery

By Asia Sherman

As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.

Supplement delivery formats: What’s driving consumer choice?

Supplement delivery formats: What’s driving consumer choice?

By Lauren Nicolle

In a saturated supplement market, brands are increasingly diversifying their product portfolios, offering a range of innovative delivery formats, from popping crystals to sublingual pouches. But which formats are leading the charge, and which are falling...