Markets & trends

IPA World Congress + Probiota 2026: Fermented foods, microbiome diets and psychobiotics

Taking place in Dublin next month, NutraIngredients’ Probiota conference will bring three days of expert academic and industry insights as well as unmissable networking opportunities, finishing with a focus on microbiome diets and the gut-brain axis.

From Irish famine to Nipsey Hussle: Is sea moss worth its salt?

Sea moss, a type of red algae, has been harvested and consumed for centuries by coastal populations in the Northern hemisphere. Now, it is a popular dietary supplement, made mainstream through social media.

Beyond basic biotics: Gut health ingredients set for success in 2026

Driven by growing consumer awareness and evolving scientific research, gut health innovation is accelerating, with new approaches and solutions reshaping how products support digestive well-being.

Postbiotics, regulation and strain optimization to headline Probiota day two

Day two at the IPA World Congress + Probiota Dublin 2026 will see experts discuss regulatory updates, postbiotic science and strain-level innovation.

NI Awards: Encouraging businesses to reach new heights

With entries for the NutraIngredients Awards 2026 closing on Jan. 26, last year’s winners have described the personal and professional benefits of winning an accolade designed to set businesses apart from the competition.

Across the Nutraverse: Sen. Durbin reintroduces supplement listing bill, Garcinia concerns, opportunities and challenges for Vietnam

Catch up with our weekly round-up of key news from across the Nutraverse.

Pura Collagen enters GLP-1 market with ‘pure’ hormone stimulating alternative

Science-led supplement brand Pura Collagen has released two new lines, Pura Digest and GLPure+, one designed to support digestive health and the other to provide a natural alternative to GLP-1 medications.

Creatine gummy NPD explodes: 2026 set to sift-out unsustainable strategies

Europe has seen a 50% increase in the number of creatine gummy products on the market in the last 12 months, but with high price points, increased competition and dosing scrutiny, 2026 looks set to reveal the sustainable strategies.

IPA World Congress + Probiota 2026: Market dynamics, pioneers, next gen biotics and ‘from bums to gums’ headline Day 1

The IPA World Congress + Probiota is less than a month away with must-see speakers on Day 1 including Dr. John Hale, Muriel Gonzalez, Ewa Hudson, Dr. Koen Venema, Meghan Taylor and more!

New product round-up: Innovations in supplement delivery

As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.

Supplement delivery formats: What’s driving consumer choice?

In a saturated supplement market, brands are increasingly diversifying their product portfolios, offering a range of innovative delivery formats, from popping crystals to sublingual pouches. But which formats are leading the charge, and which are falling...

Nestlé’s infant formula recall: What’s next for the industry?

We look at the supply, safety and quality control implications for infant formula manufacturers and ingredient suppliers

Hepatotoxicity concerns and the growing action against Garcinia cambogia

Governments across the globe are taking regulatory action against a tropical fruit that looks like a small pumpkin and whose extracts are commonly used in weight loss and bodybuilding supplements.

FrieslandCampina forecasts ‘smart satiety’ will define key 2026 trends

FrieslandCampina Ingredients says fiber diversification, enhanced GLP-1 support and embellished protein offerings will lead nutrition trends this year.

Across the Nutraverse: iHerb acquires Vitacost, Kirin’s push into longevity, lavender supplement quality concerns

Catch up with our weekly round-up of key news from across the Nutraverse.

One biohacker’s blueprint for healthspan optimization

Shawn Wells, RD, a biochemist and formulator with 25 years of industry experience, recently shared his daily healthspan optimization routine at the Nutra Healthspan Summit in London.

Forces and factors that fueled the supplement industry in 2025—and what might be next

Supplement shoppers have moved away from a one-size-fits-all approach as they prioritize convenient self-care solutions they can feel, and the industry has responded with supplements-are-personal formulations and messaging aligned with targeted rather...

Across the Nutraverse: MLB’s Ohtani get new immune ambassador role, Tru Niagen for beauty, rhodiola for athletic performance

Happy New Year, Nutraverse! Catch up with our weekly round-up of key news from across the global nutrition, functional foods and dietary supplements industries.

Targeted solutions with strategic collaboration: Personalized nutrition trends in 2026

Success in personalized nutrition in 2026 will require the creation of reciprocal, longer-term customer relationships, expert advice targeted towards niche audiences and strategic business partnerships to extend health support.

Enterprise Ireland: Building jobs, innovation and markets for supplements abroad

Enterprise Ireland drives tens of billions of euros in exports from the Emerald Isle through a global network with a reach into over 100 nations.

Across the Nutraverse: Canada warns about turmeric, Australia approves NMN, gut bacteria rankings

Catch up with our weekly round-up of key news from across the Nutraverse.

Staying ahead in active nutrition: Lessons from 2025

You don’t need me to tell you that longevity, creatine or GLP-1 have been big news. So I’ve taken a different approach to this 2025 recap...

Why is there a whey protein shortage?

High demand and limited supply, in part due to its use with GLP-1 prescriptions, are leading to shortages of the protein

Biomarkers redefine skin aging at London summit

Last month’s Nutra Healthspan Summit brought growing interest in longevity-positioned skin care into sharper focus.

End of year review: The wellness paradox and the path to healthspan

Lumina Intelligence’s global research across nine countries reveals what’s really shaping wellness—and where the next opportunities lie.

NutraIngredients Awards Europe 2026: Meet the judges

The NutraIngredients Awards have become known as the “Oscars of the nutrition world” largely thanks to the caliber of its panel of industry expert judges.

People on the move: New nutra jobs of Fall 2025

Fall 2025 witnessed several significant appointments as the dietary supplement industry prepares for a year of strategic growth across key international markets.

Consolidation, partnership and growth: Supplement industry deals of 2025

In 2025, the supplement industry saw significant mergers, acquisitions, alliances and investment, with companies looking to expand their market reach, enhance product portfolios and accelerate innovation.

Editors’ picks: Our favorite articles of 2025

We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators or other reasons. But which articles did we enjoy writing the most and why?

Guest article

Omega-3s: A year of ups and downs

The year 2025 in the omega-3 industry—as well as across most industries—was characterized by uncertainty on a global scale.

Across the Nutraverse: Appethyl’s comeback, Church & Dwight sells DS portfolio, Aussie supplements boom across APAC

Catch up with our weekly round-up of key news from across the Nutraverse.

NutraCast: The emotional toll of GLP-1 meds

New research from Chemi Nutra highlights how GLP-1 users want to maintain the benefits of the medication while feeling like their former selves, revealing a significant gap in addressing the broader physiological and psychological impacts of weight loss...

Trend tracker: Sleep report, supplement use patterns in Australia, SEA

Find out more about consumers’ sleep trends and health supplement use patterns in Australia and South East Asia in this round-up.

Could the sport-specific gut be the key to optimizing performance in high-level athletes?

The gut microbiome has established itself as key to athletic performance and recovery in elite athletes, but emerging evidence suggests that microbial composition exhibits distinct adaptation patterns that vary by sport type and training load.

‘There was never a dull moment’: 8 reasons to attend the IPA World Congress + Probiota 2026

The IPA World Congress + Probiota 2026 is just two months away! The leading event for the probiotics, prebiotics and microbiome community is a must-attend event, and let us tell you why…

Opportunities abound for functional nutrition to close sleep satisfaction gap – ADM

Sleep and mood support are becoming priorities in functional nutrition as consumers recognise the impact of rest on daily well-being. China consumers, for instance, have shown the greatest interest in biotics and the role of gut health in supporting...

Kyowa Hakko Bio reveals new EMEA hub and sharpened cognitive health focus

Biotechnology and health science company Kyowa Hakko Bio Co. Ltd has positioned its Italian subsidiary as the firm’s central commercial hub for EMEA with new management and an increased focus on its cognitive health ingredient Cognizin.

Across the Nutraverse: Australia’s top supplement categories, Grenade’s Creme Egg collab, 7-OH seizures

Catch up with our weekly round-up of key news from across the Nutraverse.

Guest article

Mission Possible: IPA’s year of reckoning for the future of biotics

Each year, my reflections seem to circle back to film. Maybe it’s because movies often mirror our own journeys, tales of challenge, resilience and purpose.

NPD roundup: Launches focus on elevated experience and on-the-go formats

Recent new product developments from across the supplements market reveal a high demand for convenient formats, indulgent new flavors and creatine creativity.

The hallmarks of aging: Distilling complexity into a long healthy life?

The supplement industry has shifted from studying isolated pathways to exploring a complex web of interdependent hallmarks of aging to connect changes at the cellular level to quantifiable healthspan outcomes.

Longevity investors: Money is expensive, science and roadmaps matter

While the financing environment in the healthspan and longevity sector may not be as hospitable as it once was during initial hype-peak years, there are signals that money is still available for companies with strong science, realistic plans and...

Expensive longevity products: ‘There’s got to be a premium payoff for the consumer’

At the Nutra Healthspan Summit held last month in London, a striking contradiction was revealed: NAD research searches skyrocketed while actual consumer purchases nosedived.

Retail giant says timing is everything when it comes to product success

Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.

Nutrikéo x ProtéinesXTC introduces crisis management service

The Nutrikéo x ProtéinesXTC consulting group has launched CriseNutra, a crisis prevention and management service to help industry players safeguard their long-term position and reputation in the market.

Natural vs synthetic: Biovit data backs bioavailability of organic micronutrients

Organic micronutrient startup Biovit has completed a two-year clinical study to back the bioavailability of its 100% organic micronutrients derived from plants, fungi and algae.

NutraIngredients Awards early bird discount closes this week!

With the early bird discount closing this Friday (Dec. 5), now is the opportune time to enter the NutraIngredients Awards 2026.

Across the Nutraverse: Hi-Tech Pharmaceuticals CEO convicted, Vitamin B6 in Australia, creatine

Catch up with our weekly round-up of key news from across the Nutraverse.

Grenade ‘raising the bar’ with soft core Cadbury Creme Egg collab

Grenade has revealed its “best protein bar ever” in collaboration with Cadbury Creme Egg.  

Explosive growth in brain boosting bioactives: Men’s mental health on the horizon

The mind health market is dominated by omega-3 and magnesium but its exceptional growth is driven by exploding interest in mushrooms and cellular health, according to new data from Euromonitor International.