Markets & trends
NutraIngredients reimagined: Relaunch provides global insights and region-specific coverage
We’re thrilled to share some important updates to NutraIngredients that will enhance how you engage with our content.
Joint health: No longer an ‘older adult’ issue
Lonza Capsules & Health Ingredients’ (CHI) recent report, ‘Empowering Motion, for Life’ highlighted the importance of mobility and why supporting that area of health is key for healthspan – even for younger generations.
How beauty and wellness are converging: Insights from Unilever R&D head
From the brain-skin axis to scalp care, we discover more about Unilever’s future focus on wellness.
Across the Nutraverse: IPA’s new China office, melatonin down under, NMN on Amazon, Healthspan Innovators
Catch up with our weekly round-up of key news from across the Nutraverse.
Q&A: Supplement brands face new AI decision-making rules
The California Consumer Privacy Act (CCPA) has implications for dietary supplement stakeholders. In this Q&A, Nikki Bhargava, a partner in the Emerging Technologies group at global law firm Reed Smith breaks down what you need to know.
NutraCast: Bevi wants to solve America’s focus crisis, starting at the water cooler
The company behind Smart Water Coolers just launched Focus Blend, a functional enhancement that combines caffeine, L-theanine, magnesium and B vitamins for sharper focus. The offering was inspired by the growing focus crisis.
SupplySide Global 2025: Exploring this year’s education sessions
Outside the bustle of the exhibition halls, SupplySide Global hosts a full program of education sessions for those wanting a deeper look at the shifting regulatory and market forces shaping the future of the supplement space.
Mintel’s 2026 beauty trends forecast: Q&A with director of insights
Mintel’s 2026 global beauty trends forecast a shift towards wellness diagnostics, emotionally resonant experiences, and a celebration of imperfection. We explore what this means for the future of beauty.
SupplySide Global 2025: What’s happening off the show floor
From early morning yoga to the final closing party, here’s a preview of the experiences, events and energy happening beyond the booth aisles at SupplySide Global 2025.
Magnesium ranked favorite supplement among German consumers
Over three-quarters of German consumers use dietary supplements (DS), most of which are minerals, according to a new survey study published in Frontiers in Nutrition.
‘A pivotal expansion’: European inulin producers join IPA
The European Association of Chicory Inulin Producers (CEFI) has joined the International Probiotics Association, a move that IPA calls “a pivotal expansion in the representation of prebiotic science and industry worldwide”.
CREATEA headed to Vegas for marketing collaboration
The team behind XPO NRG, the collaborative concept beverage that swept the show floor at last year’s SupplySide expo in Las Vegas, is back with a brand-new creation for this year’s global ingredient trade event.
Walmart launches Ritual supplements in women’s health drive
Walmart has added four of Ritual’s multivitamin formulas to its shelves and online store, expanding its wellness assortment with products positioned around clinical validation and ingredient transparency.
Sports & Active Nutrition Summit 2026: Early bird discount expires soon
With expert speakers confirmed from iHerb, SPINS, Herbalife, the San Francisco 49ers, AHPA, CPG Radar, Front Row, Gifted Wellness, Amin Wasserman Gurnani, Holon Law Partners, High Performance Nutrition, the University of Arkansas, TSI Group, NNB...
Vitafoods Asia 2025
Now Foods inspired: TikTok popular Thai brand seeks expansion across SEA
Thai dietary supplement company Boost Up Life Center (Thailand) Co. Ltd is seeking expansion across South East Asia, with its CEO citing US brand Now Foods as its target and inspiration.
Global survey: Mothers put infant nutrition and quality above price
Quality and health benefits outrank price and brand when it comes to choice of infant or toddler formula, according to a global survey of mothers, but Europeans are lagging behind in terms of knowledge.
Spate x MaryRuth’s: TikTok fuels rapid growth in wellness supplement sales
Supplement manufacturers are increasingly turning to TikTok to drive product discovery, with new data and case studies showing how short-form video is reshaping the path to purchase.
Powdered beverage brand TRUWILD’s growing pains and path forward
Rapid growth and supply chain hurdles prompt the outdoor-focused brand to consider new strategies and possibly investors
NutraIngredients-Asia Awards 2025
Squalene, tocotrienols palm fruits extract finds application for healthy aging
iHerb and multi-level marketing company Market America are among the companies that are recognizing the benefits of palm fruit extract compounds, including tocotrienols and squalene, for healthy aging.
Bird&Be targets fertility ‘deserts’ with Ulta retail expansion
Direct-to-consumer fertility supplement brand Bird&Be is entering more than 300 Ulta Beauty locations across the United States, aiming to make clinically supported reproductive health products more accessible through mainstream retail channels.
The ‘proteinification’ of everything
Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.
Lifevantage expands gut health portfolio with LoveBiome acquisition
Utah-based Lifevantage has acquired microbiome-focused direct sales company LoveBiome to deepen its position in the gut and cellular health categories.
September Launch Pad: Women’s health, hydration and longevity lead the way
This month highlights a particular focus on women’s hormonal health, sports nutrition, hydration, gut health and beauty-from-within.
Activia’s ‘glow up’: How Danone is modernizing a legacy brand for the next generation
The brand is betting on a “gut health glow-up,” refreshing its brand and product lineup to win over the next generation of wellness-minded consumers
Across the Nutraverse: Xymogen’s new sports nutrition line, Canola protein fiber-concentrate, combating decision fatigue
Catch up with our weekly round-up of key news from across the Nutraverse.
Human-identical lactoferrin enters menopause market
A human-identical lactoferrin ingredient is set to enter the menopause market in the form of a supplement combining the breakthrough ingredient with high strength aloe vera.
Up the food chain
Danone’s dairy category head on powering up nutriton
Danone’s SVP Dairy Arancha Cordero talks strategy, the role of protein, biotics and GLP-1 in dairy, and what it’s like being a female leader in food and beverage
Mushroom expert calls for quality quantification beyond ‘easy win’ beta-glucans
The medicinal mushroom industry needs to look beyond beta-glucans and adopt bioactive-specific quality markers to keep up with consumer expectations, according to a new white paper by KÄÄPÄ Biotech.
Ryze Superfoods drops mushroom coffee and matcha health claims after NAD inquiry
The case highlights compliance risk for functional beverages and ingredient claims among dietary supplement and food‐adjacent product manufacturers.
Q&A: The gut-skin-brain axis and the future of microbiome beauty
The gut-skin-brain axis is scientifically proven to influence skin health, mental well-being and overall beauty. Stress and inflammation are major factors impacting the skin-gut-brain axis, with new research highlighting how interconnected they are.
Why General Mills is cheering on the GLP-1 boom
Weight-loss drugs threaten to cut calorie consumption, but General Mills sees opportunity in a leaner consumer, betting big on protein, fiber and smarter supply chains
People on the Move: The new nutra jobs of Summer 2025
Summer 2025 brought a number of strategic appointments and big moves, signaling a renewed focus on innovation, growth and regulatory compliance.
Across the Nutraverse: Novonesis-Novo Nordisk partnership, yerba mate for weight management, GNC in Singapore
Catch up with our weekly round-up of key news from across the Nutraverse.
AHPA leans on past to embrace high-tech future at botanical congress
The American Herbal Products Association hosted its first botanical congress outside the confines of the SupplySide Global trade show.
Holistic beauty-from-within trends: The mind-body connection in nutricosmetics
Single-focus products will struggle as consumers demand multi-benefit solutions, according to one beauty-from-within expert.
Regulatory trends: Novel formats, unannounced inspections and the ‘high‑quality’ question
The health and wellness industry is facing a regulatory maze as companies push boundaries with innovative products that do not fit traditional FDA categories, says Shelly Blackwell from EAS Consulting Group.
Sustainability September
NutraCast: Why GLP‑1s, sustainability and TikTok are the next frontier of wellness
Nielsen IQ recently released its The Next Frontier of Wellness Report. The leading global consumer intelligence company identified several trends shaping the industry.
Guest article
Yerba Mate: The next big weight management ingredient?
With data supporting its metabolic benefits and growing consumer interest, Yerba Mate could be the next breakout star for the weight management category, says Afif Ghannoum in this guest column.
Weight management supplement category feeling the squeeze as GLP-1 support grows
Sales of traditional weight management supplements are shrinking like a GLP-1 user’s waistline, but adjacent categories like blood sugar management and GLP-1 support are seeing big growth.
Blood spot analysis reveals widespread global omega-3 deficiencies
A large-scale analysis of dried blood spot (DBS) samples has found that omega-3 levels remain low and omega-6:omega-3 ratios are too high across nearly all global regions.
Dr. Vegan challenges ‘overmedicalization of menopause’ in wake of ASA ruling
The founder of a brand called-out by the ASA argues that the ruling is an example of the over-medicalization of women’s health, creating red tape for those attempting to support women through diet and supplements.
3H Labs launch gotu kola extract in Europe and US
Korean nutraceutical company 3H Labs has launched its gotu kola extract, marketed as Himalca, in Europe and the United States in a bid to bring ‘natural wellness solutions’ to new markets.
Across the Nutraverse: US herbal supplements growth, Holland & Barrett’s beauty play, NZ export exemptions
Catch up with our weekly round-up of key news from across the Nutraverse.
NutraCast: Nutrabolt on the ‘Energy Drink 2.0′ revolution
Once dominated by a few established brands that relied on high-sugar, high-caffeine formulas for an energy boost, today’s energy drink market is larger, more fragmented and healthier than that of the early 2000s.
Skin Moderne targets gut–skin axis and cellular health in nutricosmetic debut
With the launch of i/O Beauti, Skin Moderne joins a growing group of beauty brands embracing clinically aligned nutrition strategies—this time, with tributyrin and spermidine at its core.
Sustainable September
Papacks bets on fiber bottles as plastic alternative
German company looks to US collaborators to scale compostable bottles
Menopause care goes mainstream as Bonafide Health launches into Target stores
Bonafide Health’s expansion into Target nationwide is a first for the formerly DTC brand known for its women’s health supplements that address menopausal wellness.
GOS gains traction in infant milk formulas: The science behind the trend
Nearly six in 10 (57%) infant formula products launched in 2025 contained galacto-oligosaccharides (GOS), reflecting a growing demand for GOS in early life nutrition. But what’s driving this trend?
Expanding beauty-from-within: Breaking audience stereotypes
Beauty-from-within innovation opportunities are expanding with a more diverse audience than ever as a result of growing consumer demand for products that support ‘agelessness’.