Markets & trends

Functional Mushroom Council launched amid market growth

Functional Mushroom Council launched amid market growth

By Cassandra Stern

The Functional Mushroom Council (FMC) has launched as a nonprofit industry organization representing North American functional mushroom growers, suppliers and brands, with a focus on research, education and quality standards.

Social media fuels fiber’s rise as must-have nutrient

Social media fuels fiber’s rise as must-have nutrient

By Cassandra Stern

Fiber is beginning to look less like a supporting nutrient and more like a core formulation platform, according to new consumer trend analysis presented by AI market research firm Spate as part of a recent webinar hosted by Bridge2Food.

New product round-up: Innovations in supplement delivery

New product round-up: Innovations in supplement delivery

By Asia Sherman

As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.

Supplement delivery formats: What’s driving consumer choice?

Supplement delivery formats: What’s driving consumer choice?

By Lauren Nicolle

In a saturated supplement market, brands are increasingly diversifying their product portfolios, offering a range of innovative delivery formats, from popping crystals to sublingual pouches. But which formats are leading the charge, and which are falling...

Cyvex adds plant-based ferritin iron to distribution portfolio

Cyvex adds plant-based ferritin iron to distribution portfolio

By Cassandra Stern

Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.

NutraCast: Is fiber the new protein?

NutraCast: Is fiber the new protein?

By Danielle Masterson

A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.

Tru Niagen enters beauty market with NR supplement

Tru Niagen enters beauty market with NR supplement

By Cassandra Stern

Supplement brand Tru Niagen has extended its healthy aging platform into the beauty-from-within space with the debut of Tru Niagen Beauty, a daily supplement positioned to support skin elasticity, hydration and healthy hair and nail growth through NAD+...

NutraCast: The hidden epidemic of unapproved research peptides

NutraCast: The hidden epidemic of unapproved research peptides

By Danielle Masterson

Banned Substances Control Group’s Oliver Catlin recently partnered with the Associated Press to expose something shocking: research peptides marketed as “laboratory chemicals” are flooding mainstream platforms like Amazon and Alibaba.

Trump executive order targets hemp-derived CBD regulation

Trump executive order targets hemp-derived CBD regulation

By Cassandra Stern

The Trump Administration issued an executive order today directing federal agencies to finalize the rescheduling of marijuana to Schedule III and to develop a new regulatory framework for hemp-derived cannabinoid products, including CBD.

Inside Nature’s Way’s commitment to innovation and quality

Inside Nature’s Way’s commitment to innovation and quality

By Stephen Daniells

From efficacious formulations for sleep, stress and weight management to innovative delivery formats, Nature’s Way has a robust innovation pipeline, all of which is supported by state-of-the-art facilities and on-site testing labs.

In data we trust: Elysium on building credibility in the longevity market

In data we trust: Elysium on building credibility in the longevity market

By Danielle Masterson

In the world of longevity products, there’s a fundamental problem: You can’t actually feel whether they’re working. Elysium Health’s Dan Alminana tackles this trust gap head-on, arguing that advanced diagnostics like RNA sequencing and DNA methylation...

A year of growth and tending to the garden: Looking ahead for dietary supplements

Guest article

A year of growth and tending to the garden: Looking ahead for dietary supplements

By Graham Rigby, President & CEO, American Herbal Products Association

As the American Herbal Products Association (AHPA) readies for the new year, we pause to reflect on a period of profound change and robust growth, navigating an increasingly complex landscape of regulation, market trends and policy shifts. This year, we...

Editors’ picks: Our favorite articles of 2025

Editors’ picks: Our favorite articles of 2025

We enjoy writing some articles more than others, whether it’s because of the subject, the impact for industry, the insights from commentators or other reasons. But which articles did we enjoy writing the most and why?

How protein snagged the broader consumer base

How protein snagged the broader consumer base

By Danielle Masterson

A recent report from Front Row examined protein’s shift from its original gym niche to the mainstream where it has captured the loyalty of a wider market and established itself as a cornerstone of modern wellness.

Omega-3s: A year of ups and downs

Guest article

Omega-3s: A year of ups and downs

By Ellen Schutt, Managing Director, GOED

The year 2025 in the omega-3 industry—as well as across most industries—was characterized by uncertainty on a global scale.

Experts warn hemp bill threatens thousands of jobs

Experts warn hemp bill threatens thousands of jobs

By Cassandra Stern

The hemp industry is bracing for significant disruption as new federal regulations redefine THC limits and exclude certain cannabinoids, prompting the introduction of counter-regulatory measures to protect industry interests.

NutraCast: The emotional toll of GLP-1 meds

NutraCast: The emotional toll of GLP-1 meds

By Danielle Masterson

New research from Chemi Nutra highlights how GLP-1 users want to maintain the benefits of the medication while feeling like their former selves, revealing a significant gap in addressing the broader physiological and psychological impacts of weight loss...

Church & Dwight to divest its supplement brands

News in brief

Church & Dwight to divest its supplement brands

By Asia Sherman

Church & Dwight Co., best known for its Arm & Hammer brand, has reached a definitive agreement to sell its vitamin, minerals and supplement (VMS) business to Piping Rock Health Products.

Welcoming the age of MAHA with persistence, patience and pragmatism

Guest article

Welcoming the age of MAHA with persistence, patience and pragmatism

By Steve Mister, President & CEO, Council for Responsible Nutrition

What a year of transition, uncertainty and unpredictability 2025 has been—not just for the dietary supplement industry, but for all of us navigating rapid change. From shifting tariff rates to upheaval at FDA, from renewed pushes to restrict access to...

New NIH initiative boosts systems-based nutrition research

New NIH initiative boosts systems-based nutrition research

By Cassandra Stern

The National Institutes of Health has launched a five-year project to develop a unified model of healthy human physiology, signaling a shift toward whole-person health that aligns with longstanding approaches in the nutrition and supplements sector.