News, Analysis & Insights on Nutrition, Supplements, and Health
MaryRuth’s upcoming launch of its Advanced Liquid Skin Restore + Renew comes as the brand builds on momentum in adjacent categories and responds to growing demand for beauty-from-within solutions.
Women’s brain health was positioned as a significant and under-addressed opportunity within the cognitive supplement category during a panel discussion at Expo West 2026.
After helping scale Garden of Life into a category leader, founders Brian Upton and Hank Ramsey are starting over with Elevate Organic—a new supplement brand they founded along with Matt Borden. The brand centers around clinical validation, transparency...
GLP‑1 drugs like Ozempic are changing beauty needs, driving demand for products targeting skin laxity, hair loss and emotional well-being. Here’s how brands can respond.
Clöud Café has launched its coffee and matcha offerings at Ulta Beauty as alternative to leading collagen RTD products and marking the company’s first placement inside a US beauty specialty retailer.
At the Weight Management Summit, NIQ’s Sherry Frey described how shifting consumer behaviors, GLP-1 medications and the rise of social commerce are reshaping not just weight management, but the broader wellness landscape.
From PMS support to menstrual health and athletic performance, women’s supplements are evolving—and so are the ingredients behind them. With new products featuring human-equivalent lactoferrin entering the market, the question is whether...
SmartyPants Vitamins has joined forces with the Chamber of Mothers (CoM) Unity program, a national initiative designed to strengthen community care by reconnecting mothers to one another and to local support resources.
Catch up with our weekly round-up of key news from across the Nutraverse.
With creatine flooding the show floor in every format imaginable, what’s the next wave of differentiation in the supplement space? SPINS’ Scott Dicker breaks down the major shifts at the trade show—and it’s all about convenience meeting innovation.
SB 2774 is part of a broader trend of state-level efforts to restrict youth access to certain dietary supplements, with similar proposals seen in over a dozen other states nationwide.
Animal-free protein innovator Provenance Bio has partnered German CDMO Artes Biotechnology to scale its precision hydroxylated collagen peptide.
FabFitFun has acquired supplement brand Paya Health as the lifestyle platform expands beyond its subscription box roots into wellness and ingestible beauty.
Magtein supplier ThreoTech has announced a partnership with Arnold Schwarzenegger’s Arnold’s Pump Club wellness platform to broaden consumer education around magnesium L-threonate and its potential role in cognitive health and healthy aging.
Catch up with our weekly round-up of key news from across the Nutraverse.
2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer. The retail giant anticipated its transformation from gym niche to mainstream star several years ago. It is now predicting similar explosive...
After completing an oversubscribed €32 million Series A financing round, French fermented whey manufacturer Verley will ramp up production capacity of its animal free protein ready for launch later this year.
SuppCo, the health tech app that “helps people make sense of supplements,” has introduced TESTED by SuppCo, an independent certification program that anonymously purchases supplements and tests them to verify their active ingredients.
Catch up with our weekly round-up of key news from across the Nutraverse.
Herbalife Ltd. announced that Cristiano Ronaldo has invested $7.5 million in the company’s Pro2col technology platform, taking a 10% equity stake in HBL Pro2col Software, LLC, the subsidiary that owns the asset.
Scott Dicker, senior director of market insights, SPINS, stepped away from the Sports & Active Nutrition Summit to share that active nutrition and performance supplements have led the vitamins and supplements category for the fifth consecutive year,...
Microbiome-driven innovation dominates the latest launches, from prebiotic fibers and next-gen probiotics to L-glutamine, but brands are also expanding into targeted solutions for cognition, stress, hydration and metabolic support.
This year, Expo West has a diverse lineup of social events from receptions and awards ceremonies to early morning yoga and live music.
The upcoming Expo West natural products tradeshow will inlcude a full day of workshops on climate risk assessment and scaling sustainability initiatives, culminating in a networking fair and awards ceremony recognizing leadership in net-zero climate...
A new trade association was announced at the Sports & Active Nutrition Summit in San Diego with the goal of advancing creatine as a global health nutrient.
As weight loss drugs reshape the weight management conversation, legacy brands like Bragg are positioning science-backed, natural alternatives to capture shifting consumer demand.
The deal brings together two companies known for their long-standing focus on extraction methods, analytical testing, and labeling transparency, areas that have become increasingly scrutinized as consumer awareness and regulatory oversight intensify.
How advances in fiber chemistry and sourcing may influence the next generation of food products and health
When CEO Irene Rojas Stanbury could not find relief for her own perimenopausal symptoms, she decided to create the solution herself. Teaming up with her mother, Dr. Maria Stanbury, a gynecologist with over 30 years of experience, they developed SEASON34,...
Women’s brain health brand Make Time Wellness now offers its three-product lineup on Ulta Beauty’s website, reflecting broadening interest in supplements positioned at the intersection of wellness and beauty.
As consumer expectations sharpen and policy conversations accelerate, category leaders shared how they are navigating change and positioning for growth in 2026.
Smart water cooler company Bevi is accelerating its growth by tapping into a new, high-traffic market. After weathering a near-existential threat during the pandemic, the company is emerging with a broader footprint —and driving momentum by tapping into...
Americans want more fiber but don’t know where to find it – opening the door for clearer claims, education and better-tasting products, according to a survey by the International Food Information Council
CHEMI Nutra’s new domestic manufacturing partnerships have positioned the brand to unlock soft gel and liquid applications for its Alphasize Alpha-GPC ingredient in an increasingly competitive cognitive health supplement market.
Data science and AI solutions provider Tredence said AI is changing how businesses operate and even think, with retailers going from being ‘just a retail company’ to certified technology companies.
The mainstreaming of the sports nutrition category to active, everyday performance that encompasses physical, cognitive, weight management and longevity is powering much of the growth and evolution of the entire dietary supplements industry.
Mouth pouches have emerged as one of the fastest growing CPG categories, signaling a major trend in nootropics as consumers seek functional ways to boost performance—sans nicotine.
Haircare supplement brand Nutrafol has launched its first life-stage-specific formula for men, marking nearly a decade since the company innovated in the men’s supplement category.
Catch up with our weekly round-up of key news from across the Nutraverse.
The NutraIngredients Sports and Active Nutrition Summit (SANS) 2026 in San Diego, CA, is less than a month away! Day Two’s lineup will be focused on regulatory preparedness, emerging cellular health science, and evolving opportunities in healthy aging...
From the gut-skin to the gut-bone to the gut-vaginal axes, new launches are proving biotics benefits extend far beyond gut health.
Results show foundational supplements anchoring routines as targeted health needs drive portfolio expansion.