Vitamins & premixes

Majority of NMN products tested by ChromaDex had virtually none of active ingredient

14-Jan-2022 By Hank Schultz

Supplement manufacturer ChromaDex alleges that testing has revealed that more than half of NMN anti aging supplements being sold on Amazon contained almost none of the bioactive molecule.

EU biotech experts collaborate on large-scale production of fermentation-based biotin

14-Jan-2022 By Nicola Gordon-Seymour

Danish biotech company, Biosyntia, and Munich-based, Wacker Group, are planning to expand production of fermentation-based biotin across Europe and into new markets.

Danger of B12 deficiency among vegans, warn researchers

10-Jan-2022 By Kavitha Sivasubramaniam

Researchers are warning of a potential vitamin B12 deficiency among vegans and vegetarians at a time when people are embracing plant-based diets for January, known as ‘Veganuary’.

'Biofortified staples is a no-brainer': How vitamin-enriched foods can be a ‘gateway’ to accessible nutrition

06-Jan-2022 By Katy Askew

Biofortification of staple foods should be used to support improved global nutrition outcomes, according to Dr Jan Low, Principal Scientist at CGIAR’s International Potato Center and 2016 World Food Prize Laureate.

‘Unambiguous nutritional benefits’: Annatto tocotrienol positively affects multiple biochemicals in the human body, says study

04-Jan-2022 By Stephen Daniells

Supplementation with vitamin E tocotrienols from annatto led to significant changes in over 100 biochemicals linked to inflammation and oxidative stress, says a new study with post-menopausal women.

The vitamin D & COVID show: NutraIngredients reveals top 10 stories of 2021

23-Dec-2021 By Will Chu

In a year dominated by COVID-19, the countdown for 2021 has been dominated by stories about the gut, vitamins, minerals and anything else linked to supporting immune health and warding off the virus’ effects.

Omega-3s plus carotenoids and vitamin E show ‘synergistic’ benefits for memory: RCT

21-Dec-2021 By Stephen Daniells

A combination of omega-3 fatty acids, lutein, meso-zeaxanthin, and zeaxanthin, and vitamin E may improve working memory in cognitively healthy older adults, says a new study from Ireland.

B vitamins have ‘significantly favorable effects’ on cognitive scores in older people: RCTs

10-Dec-2021 By Stephen Daniells

Older people with mild cognitive impairment experienced significant cognitive benefits from supplementation with B vitamins, but only in people not using aspirin, says a pooled analyses of two randomized placebo-controlled trials.

Gnosis addresses nagging formulation issues with ‘matrix’ version of K2 ingredient

09-Dec-2021 By Hank Schultz

Along with developing the science and marketing story behind an ingredient, suppliers also need to ensure those ingredients are easy to work with. A prominent vitamin K2 supplier says it has done just that with a new, stability-enhanced version of...

Better messaging needed to improve vitamin D intake in ethnic minorities, says study

06-Dec-2021 By Nikki Hancocks

Food health experts from the University of Surrey are calling for urgent improvements in public health messaging to address vitamin D deficiency in the UK’s ethnic minority community.

Battling iron deficiency: Researchers underline ‘convenient and cost-effective’ benefits of supplementation beyond anaemia

01-Dec-2021 By Gary Scattergood

Researchers in Australia have underlined the benefits of iron supplementation beyond anaemia, stressing that inadequate levels can also lead to feeling tired, weak and irritable, along with restless legs syndrome and fibromyalgia.

Elite sport nutritionist: ‘From a practical perspective, supplements can be very, very useful’

30-Nov-2021 By Stephen Daniells

There is a huge variation in the consistency and quality of sports nutrition advice at the highest levels of elite sport, and this can be challenging when working with elite athletes, says Laurent Bannock, Founder and Director at the Institute of Performance...

Research: Trace minerals could predict fertility treatment success

29-Nov-2021 By Nikki Hancocks

Trace mineral concentrations are related to ovarian egg quality and growth and affect outcomes for women undergoing assisted reproductive interventions, according to a new study.

Fat-soluble vitamin status linked to self-reported health

26-Nov-2021 By Nikki Hancocks

Self-reported health (SRH) is significantly associated with plasma vitamins A and D status, suggesting these fat-soluble vitamins are associated with reduced mortality, according to new cross-sectional data.
implications of these modifiable nutrients...

Vitamin D could reduce odds of metabolic syndrome, study suggests

26-Nov-2021 By Lynda Searby

Researchers report that vitamin D deficient children and adolescents have increased likelihood of developing a metabolic syndrome, but say there is still inadequate evidence to support a causal link.

Sugar-free vitamin/hydration maker signs deal with Whole Foods

24-Nov-2021 By Hank Schultz

A startup with a mission to get the sugar out of multivitamins has managed to attract the attention of Whole Foods Markets, signing a new distribution deal.

Big opportunities in merging nutra and pharma

23-Nov-2021 By Nikki Hancocks

Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.

Current evidence insufficient to link vitamin D supplementation to COVID-19 outcomes – Meta-analysis

23-Nov-2021 By Guan Yu Lim

A meta-analysis of 13 clinical trials on more than 500,000 COVID-19 patients revealed no significant association between vitamin D supplementation and improved clinical outcomes based on current evidence.

WelleCo launches daily superfood powder for kids

18-Nov-2021 By Rachel Arthur

Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn,...

NutraWomen Wednesday: Rhonda Hoffman, Chief Marketing Officer, Pharmavite

17-Nov-2021 By Danielle Masterson

In 2019, Rhonda Hoffman was named Chief Marketing Officer at Pharmavite—a wellness company with a mission.

K2 research has hit critical mass, supplier says

12-Nov-2021 By Hank Schultz

Vitamin K2 is read to take its place among the dietary ingredients best supported by clinical research, a prominent supplier says.

NutraCast: VMS trend analysis with market intelligence firm Skai

12-Nov-2021 By Danielle Masterson

How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering & Market Intelligence at Skai, said one key trend that stands...

Nearly half of UK adults unaware of gov’s winter vit D guidelines, BNF survey finds

08-Nov-2021 By Will Chu

A British Nutrition Foundation (BNF) survey reveals that nearly half (49%) of UK adults are unaware of Government’s advice recommending vitamin D supplementation during autumn and winter.

Meta-analyses: Higher vitamin D levels linked to lower COVID-19 rates

04-Nov-2021 By Danielle Masterson

Overwhelming evidence suggests a link between higher vitamin D levels and lower incidence and severity of COVID-19.

New products: Jelly bean supplement, powerful antioxidant and probiotic booster

03-Nov-2021 By Nikki Hancocks

New product launches over the last couple of weeks include a new line of jelly bean supplements for adults and kids, a 'powerful' antioxidant ingredient, and an excipient said to improve the efficacy of probiotic products.

Vitamin C and metabolic syndrome: Meta-analysis finds sufficient intake associated with reduced risk

03-Nov-2021 By Guan Yu Lim

Dietary and circulating vitamin C levels are inversely associated with metabolic syndrome, according to a new meta-analysis of observational studies.

Vitamin D impacts HIV drug intervention, says study

20-Oct-2021 By Nikki Hancocks

New data suggests that vitamin D is able to affect drug concentrations in different seasons so the efficacy of medicines could be improved by also considering levels of this pro-hormone.

From the Editor: Exciting changes at NutraIngredients

19-Oct-2021 By Nikki Hancocks

Many readers will have noticed some changes to how they access the award-winning content on our site, so here’s more information about the how and why of those modifications.

Vitamin C for work? Supplementation found to improve attention, motivation, and reaction time – Four-week RCT

29-Sep-2021 By Tingmin Koe

The supplementation of vitamin C has been found to improve attention, work motivation and reaction time in young adults, according to a study conducted in South Korea.

New product launches: Mind health and plants in the spotlight

24-Sep-2021 By Nikki Hancocks

New product launches from the last month include a perimenopause focused supplement and digital support solution, a herbal range for sleep and mind focused products, and a plant-based ready-to-drink protein shake.

Three weeks to go! Stage set for the Sports and Active Nutrition Summit

20-Sep-2021 By Nikki Hancocks

With just three weeks to go until NutraIngredients' annual Sports and Active Nutrition Summit, the virtual stage is set for some of the industry's biggest names.

“Positive associations” found between vitamin D and cognition in elderly

07-Sep-2021 By Lynda Searby

A new study provides a starting point for developing RNIs (Reference Nutrient Intakes) for vitamin D and cognitive performance.

Lower vitamin B and D intake linked to muscle loss in older people with type 2 diabetes

01-Sep-2021 By Guan Yu Lim

A study in Japan has found older people with type 2 diabetes and loss of muscle mass have significantly lower vitamin B1, B12 and D intake, compared to subjects without muscle mass loss.

Review concludes no link between vitamin D levels and improved muscle health

27-Aug-2021 By Will Chu

A review of evidence does not support a beneficial effect of vitamin D supplementation on muscle health, according to researchers, who highlight a potentially negative effect in some cases.

Essential nutrient intake compromised in vegan diets, says the BNF

17-Aug-2021 By Will Chu

The British Nutrition Foundation (BNF) has published a report highlighting the plant-based nature of vegan diets that could reduce intake of essential nutrients such as iron, zinc, iodine and vitamin B12.

Beauty Kitchen launches Vitamin Kitchen: Founder says ‘carbon positive’ microalgae R&D advancing

11-Aug-2021 By Kacey Culliney

UK indie brand Beauty Kitchen has unveiled its latest business venture Vitamin Kitchen – a vegan vitamin gummies brand that it will soon expand to include products containing microalgae and marine extracts; part of a larger goal to offer complementary...

Vegan women cut hip fracture risk with vit D and calcium supplementation

09-Aug-2021 By Nikki Hancocks

Among women, a vegan diet is associated with significantly higher risk of hip fracture but supplementing with both vitamin D and calcium removes this increased risk, according to a new large-scale study.

Vitamin D supplements prove ineffective in improving IBS symptoms, study finds

03-Aug-2021 By Will Chu

Scientists from the University of Sheffield have concluded vitamin D supplements are not an effective intervention to ease the painful symptoms associated with Irritable Bowel Syndrome (IBS).

Study: Vit K2 could reduce heart health risk in nicotine users

28-Jul-2021 By Nikki Hancocks

NattoPharma's research partner has published a study suggesting Vitamin K2 reduces the risk of cadiovascular events in people who smoke, as it decreases oxidative stress and vascular calcification.

EFSA Panel rules on trio of supplement ingredients

26-Jul-2021 By Will Chu

The European Food Safety Authority (ESFA) has taken the month of July to give its scientific opinion on a number of dietary supplement ingredients following requests from the European Commission.

News in Brief

Huel sales set to take off with airport vending machines and supermarket expansion

22-Jul-2021 By Nikki Hancocks

Huel has set its sights high for on-the-go sales as it announces the inception of its own vending machines in the UK's biggest airport as well as the launch of its products across 500 major supermarkets.