Vitamins & premixes

Getty | designer491

Fat-soluble vitamin status linked to self-reported health

By Nikki Hancocks

Self-reported health (SRH) is significantly associated with plasma vitamins A and D status, suggesting these fat-soluble vitamins are associated with reduced mortality, according to new cross-sectional data.
implications of these modifiable nutrients...

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Big opportunities in merging nutra and pharma

By Nikki Hancocks

Consumer trends, technological advancements and business strategies are causing the pharma and nutra markets to merge and this opens opportunities for the players in both industries to cater to consumers looking for the ultimate wellness solutions.

The chocolate shake includes hidden fruit and veg including beetroot, pomegranate, linseed, acerola, barley grass, pumpkin and broccoli. Pic:getty/wundervisuals

WelleCo launches daily superfood powder for kids

By Rachel Arthur

Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn,...

NutraCast: VMS trend analysis with market intelligence firm Skai

NutraCast: VMS trend analysis with market intelligence firm Skai

By Danielle Masterson

How are supplement brands capitalizing, what trends are resonating with consumers, and what is the outlook for the holidays and beyond? Chase Hochman, Director of Solutions Engineering & Market Intelligence at Skai, said one key trend that stands...

Getty | Helin Loik-Tomson

Vitamin D impacts HIV drug intervention, says study

By Nikki Hancocks

New data suggests that vitamin D is able to affect drug concentrations in different seasons so the efficacy of medicines could be improved by also considering levels of this pro-hormone.

©EFSA

EFSA Panel rules on trio of supplement ingredients

By Will Chu

The European Food Safety Authority (ESFA) has taken the month of July to give its scientific opinion on a number of dietary supplement ingredients following requests from the European Commission.

Getty | Marian Vejcik

EFSA expands opportunities for vitamin D fortification

By Nikki Hancocks

Lallemand has successfully expanded the permitted categories of use for its vitamin D yeast in the EU after gaining favourable opinion from the EFSA for the use in 32 additional food categories.

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