
Brands & manufacturers


Trend tracker: Sleep report, supplement use patterns in Australia, SEA
Find out more about consumers’ sleep trends and health supplement use patterns in Australia and South East Asia in this round-up.

New categories, same pledge to excellence: The NutraIngredients USA Awards are back!
The NutraIngredients USA Awards are back for 2026 with two new categories and a continued dedication to honoring the best and brightest in ingredients, finished products, companies, people, and initiatives in the dietary supplements industry.

‘Misleading and unethical’: Brands caught claiming to ‘treat’ neurodivergent traits
The Advertising Standards Authority (ASA) announced several rulings against supplement brands targeting Autistic consumers and those with attention deficit hyperactivity disorder (ADHD).

Bayer’s Redoxon strides beyond immunity as demand for proactive wellness grows
Bayer-owned supplement brand Redoxon is moving beyond immunity as consumer demand for proactive wellness, including mental performance, mood and energy, rises in Asia.

‘There was never a dull moment’: 8 reasons to attend the IPA World Congress + Probiota 2026
The IPA World Congress + Probiota 2026 is just two months away! The leading event for the probiotics, prebiotics and microbiome community is a must-attend event, and let us tell you why…


Behind L’Oréal’s bet on longevity science to extend skin healthspan
L’Oréal is pioneering longevity science with AI-driven diagnostics, personalized beauty solutions and advanced ingredients to extend skin healthspan.

KGC seeks to promote K-health globally, eyes a slice of B2B ingredients market
Korea Ginseng Corporation (KGC) aims to continue spreading awareness of Korean health foods globally while actively exploring new business opportunities, including the innovation and supply of functional ingredients.

Monster Beverage energizes growth through innovation that reinforces, not replaces what consumers love
By pairing fan favorites with innovative new products, Monster expands occasions, recruits new consumers, and protects its core amid industry-wide unit declines

Brand new: Mengniu, TA Vital, Swisse, Noromega in the spotlight
See new developments from health and nutrition brands across Asia-Pacific, including Mengniu securing a ‘blue-hat’ status for its upcoming probiotic drink, Vietnamese firm TA Vital harnessing brown algae extract for weight management, and omega-3 brand...

US patent backs new L. reuteri strain for women’s urogenital health
Church & Dwight’s L. reuteri 3613-1 strain offers a novel probiotic solution for women’s urogenital health by supporting urinary tract comfort and delaying UTI onset.

Premier Protein’s playbook for holding the lead when a category takes off
The hardest part about winning a new category isn’t getting there first – it’s surviving the stampede that follows, as illustrated by BellRing Brands’ aggressive growth strategy for convenient nutrition leader Premier Protein

Mengniu gets ‘blue-hat’ for new YoyiC probiotic drink
China dairy giant Mengniu Dairy has obtained “blue-hat” status for a new probiotic drink slated for launch next year.

ADM report: 47% of North Americans face sleep stress
Interest in postbiotics is growing as consumers look beyond traditional sleep aids, according to new research.

Retail giant says timing is everything when it comes to product success
Healthspan innovation means moving fast on trends without losing sight of solid nutrition science, according to Rachel Kreider, vice president of product innovation and science at GNC.

Growth Asia 2026: Download the Early Advance Agenda to get full info on our Singapore summit
Today we detail the key food, beverage and nutrition themes that will shape our Growth Asia Summit in Singapore in July.

Danone tackles the big question for GLP-1 users: What should they eat?
Grounded in emerging science, Danone’s research and innovation team is developing nutrient-dense products tailored to every stage of the GLP-1 user journey – and meeting the needs of the broader health conscious consumer

Coming soon: Current landscape and future directions for prebiotics
Hear from experts from Wageningen University and myota in a free webinar on Dec. 9 that explores the challenges and opportunities of a growing prebiotic category.

Haleon taps into tripartite partnership to drive microbiome R&D in S’pore
Haleon is working with a Singapore-based research institute and start-up to drive microbiome research and innovation.

Meet the 2026 Probiota Pioneers: Microvitality, Totality Biosciences, Luvbiotics
NutraIngredients is pleased to announce Microvitality, Totality Biosciences and Luvbiotics as the next Probiota Pioneers.

SSG 2025: One year later with lactoferrin innovator Helaina
Biotech company Helaina has increased production capacity for its lactoferrin ingredient effera and broadened its focus across women’s health, active nutrition and gut support.

Collagen Activator supplement improves skin and reduces biological age: Study
Six months of supplementation with a specific combination of amino acids, alpha-ketoglutarate, astaxanthin and vitamin C may reduce biological age by 1.4 years, says a new study published in npj Aging.

Hi-Tech Pharmaceuticals and CEO convicted of $4.7 million wire fraud scheme
Jared Wheat and his dietary supplement company, Georgia-based Hi-Tech Pharmaceuticals, Inc. have been convicted by a federal jury of wire fraud after allegedly fabricating documents to deceive customers into believing that the company was certified as...

SSG 2025: Asa Waldstein on FDA, FTC and NAD enforcement trends
Apex Compliance’s Asa Waldstein shares valuable insights for those seeking to avoid an FDA warning letter, a competitor case with the NAD or a referral to the FTC due to ad claims non-compliance.

ブランニュー:Life-Space、Dabur、Foulplay
注目を浴びるアジア太平洋地域の健康・栄養ブランドにおける新たな展開をご紹介します。Life-Spaceの腸軸ポートフォリオ構築計画、Daburが健康・アーユルヴェーダ事業に最大5600万米ドルを投資、新クレアチングミ「FOULPLAY」の発売などを取り上げています。

Pharmacists vs celebrities: How small nutra brands can win from expert marketing
Working with pharmacist influencers can open doors for small nutraceutical brands that own quality products but lack marketing budget for celebrity endorsements, says the winner of the marketing initiative of the year in this year’s NutraIngredients-Asia...

Hofseth Biocare partners with Jim Lavalle and Metabolic Elite
Norway-based Hofseth BioCare has announced a strategic product partnership with Metabolic Elite, with formulations being guided by key opinion leader and nutrition expert Jim LaValle.

NutraIngredients Awards 2026: Find your category!
The NutraIngredients Awards are back, with a mission to shine a spotlight on outstanding work in the nutraceuticals space, and there are a few important category edits and additions for 2026.

Women’s health NPD: Sleep support, hormone balance and targeting the estrobolome
Brands are recognizing diverse nutrition needs across women’s lifespans with new product launches.

H&H Group zeros in on cellular health for new beauty, longevity launches
Health and Happiness Group (H&H Group) is addressing beauty and longevity needs through new products that work at the cellular level, as it aims to become a market leader in this emerging category. Its new products were recently launched in Australia and...

Biohm opens Atlanta R&D center to accelerate fungal microbiome ingredients
Biohm Technologies has added a research laboratory in Atlanta to accelerate its pipeline of fungal and bacterial probiotic and postbiotic ingredients.

Big name brands on board: Check out the first wave of speakers for our Growth Asia Summit 2026
Today we can announce the first wave of speakers for our Growth Asia Summit 2026, with major brands from Japan, India, New Zealand, Malaysia, Hong Kong and France on the agenda.

PharmaLinea acquired by ANJAC Health & Beauty Group in move to accelerate nutraceutical innovation
Premium nutraceutical partner PharmaLinea has been acquired by ANJAC Health & Beauty, a French health and wellness CDMO aiming to bolster its global position in the nutraceutical market.

Fit for purpose: How analytical methods keep nutrition products safe
Retired Nestlé specialist Erik Konings explains how global collaboration through Codex, ISO, IDF, and SPIFAN is advancing validated testing methods to ensure safety and compliance in specialized nutrition

Uqora broadens launch of urinary health solutions with latest supplement
Uqora launched its line of In Control Bladder Support supplements across Walgreens retail locations and website, as the company looks to meet increasing consumer demand for urinary health solutions.


Cargill, CP Foods, Tate & Lyle on driving healthy longevity in food innovation
Longevity is attracting the attention of not only nutraceutical companies but companies traditionally in the food sector. Cargill, CP Foods, and Tate & Lyle outlined in a recent panel discussion their strategies in this area.

Iovate builds scientific team to lead education push
Iovate Health Sciences International has formed a Scientific Advisory Board to provide guidance on research priorities, product development and scientific communication strategies centered on the field of muscle health, recovery and metabolic health.

Five market hotspots for start-up partnerships, according to Haleon
The Philippines, India, Taiwan, Japan, and China are the five markets deemed as the “most realistic” for launching start-up partnerships in the upcoming year, according to Haleon.

Announcing the 2026 NutraIngredients SANS Start-Up Stars
NutraIngredients is pleased to name our Start-up Stars for the upcoming Sports & Active Nutrition Summit (SANS) to be held in San Diego from Feb. 18 to 20, 2026.

Herbalife opens $7M lab to boost innovation
Herbalife has opened a new Center of Excellence in Torrance, California, investing $7 million into a site that brings together three core functions: research and development, sensory science and quality control.

Unilever India confident GST reforms will aid growth despite Q2 declines
Hindustan Unilever India (HUL) is optimistic that the government’s recent tax reforms will help drive growth in the long-run, offsetting current impacts on sales

Vitafoods Asia 2025
Leveraging livestreaming: Noromega looks to replicate China success in Thailand
Norwegian supplements brand Noromega sheds light on the key strategies that drove its successes in China, which it seeks to replicate in Thailand.

Brand new: Life-Space, Dabur, Foulplay in the spotlight
See new developments from health and nutrition brands across Asia-Pacific, including Life-Space’s plans in building its gut-axes portfolio, Dabur to pour up to US$56m in health, ayurveda business, and the launch of new creatine gummies brand FOULPLAY.

NOW testing of St John’s wort sold on Amazon identifies quality issues
The latest batch of testing of dietary supplements purchased online by natural product manufacturer NOW has revealed widespread quality issues among “no-name” St. John’s wort brands, with several samples found to contain synthetic dyes.

Study finds oral supplement may reduce wrinkles in 12 weeks
A daily oral supplement containing hyaluronic acid and wheat oil extract may significantly improve key signs of skin aging, including hydration, elasticity and the appearance of visible wrinkles.

L’Oréal, PepsiCo, Nestlé and more gather for NutraHealthspan Summit
More than 125 key players in the longevity space will be gathering in one week for the Nutra Healthspan Summit in London.

NAD+ health ads scrutinized as NAD recommends Reus Research modify or discontinue certain claims
The National Advertising Division (NAD) has recommended that Reus Research LLC modify or discontinue several advertising claims related to its Cata-Kor NAD+ Core and Advanced dietary supplements.

Urolithin A may counteract age-related immune decline and inflammaging
Daily supplementation with MitoPure urolithin A may help maintain immune function with age and protect against inflammaging, says data from a new randomized, double-blind, placebo-controlled trial.