New Product Development

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Holland and Barrett predicts health trends for 2024

By Olivia Brown

Following strong trends in protein and immunity throughout 2023, Holland and Barrett predicts new consumer demands for natural energy alternatives, cognitive care, personalised hormonal support, and optimised hydration in 2024.

November 2023: NPD Launchpad

November 2023: NPD Launchpad

By Olivia Brown

November new product launches feature on-the-go innovative proteins, nootropic productivity drinks for a natural brain-boost, and convenient lifestyle solutions for holistic health.

September NPD Launchpad

September NPD Launchpad

By Olivia Brown

As we enter autumn, powdered drinks enabling for convenient holistic health dominate new product launches, whilst gummy innovation continues.

Headline news roundup: August 2023

Headline news roundup: August 2023

By Olivia Haslam

During August, the industry was inspired by reports on consumer trends, welcomed a next step in probiotic harmonisation, discovered further AI technology advances, and encountered regulatory clarity issues.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

July NPD Launchpad

July NPD Launchpad

By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

Supplements launchpad: Cognitive health, hydration, immunity and protein

June 2023 Launch pad

By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.

getty | phive2015

March 2023 Launch Pad

By Nikki Hancocks

This month's new product launches include a vitamins and minerals range for women, a partnership between sports nutrition and confectionery giants, and omega-3 supplements for all ages.

Getty Images / Cinefootage Visuals

September Launch Pad

By Danielle Masterson

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

SiS Beta Fuel sachet

SiS optimises carb intake with new Beta Fuel range

By Nikki Hancocks

Science in Sport (SiS) has launched a new enhanced Beta Fuel range designed to allow endurance athletes to increase their carb intake through optimised maltodextrin and fructose ratios.

getty | airdone

New launches tap into green and organic trends

By Nikki Hancocks

Recent launches in the health and nutrition space include an organic demineralised whey for infant formula, a microencapsulated oat powder for sports drinks, and a green re-brand for probiotics.


Top prebiotic & probiotic NPD trends

By Annie Harrison-Dunn

From ‘better inside’ cereal bars to fibre-filled teas, market analyst Mintel takes us through the top global trends in pre and probiotic new product development (NDP).

Photo credit: Istock

Special edition: Food for kids

Healthy NPD should be the starting point for kids' food

By Niamh Michail

The ‘good for you’ trend in children’s food is growing, and small companies would do well to focus on healthy new product development in order to compete with big players who have the money to reformulate and rebrand, says one analyst.

What can company founders tell us about successful product development?

How do start-ups approach new product development?


Some of the best and brightest innovation in the food and drink industry comes from start-ups – so how do they approach NPD? And what can companies of all sizes learn from their approach?

Leatherhead Food Research hopes its new leadership team will increase its support for the food industry

Leatherhead creates new leadership team

By Laurence Gibbons

Leatherhead Food Research has created a new leadership team in a bid to increase its support for the food industry and add investment in resources and customer communications.

Understanding the neuroscience of shopping could boost food and drink sales

Neuroscience could boost food sales

By Nicholas Robinson

Food businesses need to tap into neuroscience and understand how consumers make fast and unconscious decisions, if they are to improve their sales, says a marketing expert.

Chicago welcomes IFT

Chicago welcomes IFT

Crowds of food industry professionals will start pouring through
the doors of Chicago's McCormick Place South building this weekend
for the opening of the IFT Annual Meeting + FOOD EXPO. This year's
event - opened by Health...


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