New Product Development

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Top prebiotic & probiotic NPD trends

By Annie Harrison-Dunn

From ‘better inside’ cereal bars to fibre-filled teas, market analyst Mintel takes us through the top global trends in pre and probiotic new product development (NDP).

Photo credit: Istock

Special edition: Food for kids

Healthy NPD should be the starting point for kids' food

By Niamh Michail

The ‘good for you’ trend in children’s food is growing, and small companies would do well to focus on healthy new product development in order to compete with big players who have the money to reformulate and rebrand, says one analyst.

What can company founders tell us about successful product development?

How do start-ups approach new product development?

By Caroline SCOTT-THOMAS

Some of the best and brightest innovation in the food and drink industry comes from start-ups – so how do they approach NPD? And what can companies of all sizes learn from their approach?

Leatherhead Food Research hopes its new leadership team will increase its support for the food industry

Leatherhead creates new leadership team

By Laurence Gibbons

Leatherhead Food Research has created a new leadership team in a bid to increase its support for the food industry and add investment in resources and customer communications.

Understanding the neuroscience of shopping could boost food and drink sales

Neuroscience could boost food sales

By Nicholas Robinson

Food businesses need to tap into neuroscience and understand how consumers make fast and unconscious decisions, if they are to improve their sales, says a marketing expert.

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