Wide-spectrum beauty
Swedish healthtech firm Zinzino has launched Collagen Boozt Flex, a marine collagen powder designed to bring beauty-supporting nutrients, wellness and convenience into one daily format.
The berry flavored powder delivers 8 grams of hydrolysed marine collagen peptides sourced from wild-caught fish from Norwegian waters. It also contains 120 mg of hyaluronic acid, vitamin C from acerola cherry, biotin, zinc, rice bran ceramides and the amino acids L-arginine and glycine.
The launch expands Zinzino’s existing Collagen Boozt range, giving consumers the choice between a ready-to-drink collagen gel and the new flexible powder format.
Vitabiotics moves into mushrooms
Vitabiotics has introduced Ultra Mushroom gummies, offering a ‘high potency’ blend of six mushroom extracts, combined with essential B vitamins and zinc.
The mushrooms in the formulation are lion’s mane, chaga, maitake, reishi, cordyceps and tremella mushroom. Its vegan friendly gummy formula offers a convenient, all-in-one alternative to buying multiple mushroom supplements, according to the brand.
The gummies also include niacin (vitamin B3), pantothenic acid (vitamin B5), vitamin B12 and zinc to support normal energy release, psychological function and cognitive and immune system function.
“Lion’s mane, chaga, maitake, reishi and tremella extracts are derived from 100% fruiting bodies, which are the most potent part of the mushroom, packed with active compounds,” said Melissa Cohen, head of nutrition at Vitabiotics. “This new product in a gummy format offers an accessible way to complement a varied, balanced diet and help support everyday wellbeing.”
Hormone health brand launches calming hot chocolate
Women’s hormonal health supplements brand MyOva has launched Magnesium Nightcap hot chocolate powder, to support women experiencing sleep disruption, racing thoughts and wired-but-tired evenings.
The formula targets the nervous system, stress response and hormonal rhythm.
At its core is magnesium bisglycinate, a bioavailable form of magnesium that the body absorbs more readily than standard magnesium oxide, as well as being gentler on digestion and more effective at cellular level.
It additionally includes: L-glycine, montmorency cherry, reishi mushroom, lavender and chamomile extract to support relaxation; ActiBio Bacillus coagulans (2 billion cfu) and chicory inulin to support gut health; MCT oil from coconut provides a source of medium chain triglycerides; vitamin B6 contributes to normal function of the nervous system, regulation of hormonal activity and reduction of tiredness and fatigue.
“I’ve lived with hormonal issues my whole life and I’m now in perimenopause - sleep has always been the first thing to go,” said Leila Martyn, founder of MyOva. “For so many women, exhaustion and broken sleep aren’t habit problems, they’re hormonal ones- so I built something that actually addresses it. Magnesium Nightcap offers something warm, nourishing and genuinely effective at the end of a long day.”
Testosterone support for men
UK-based supplements brand Healthspan has launched a Testosterone Support sku to join its Men’s Health range, containing PrimaVie Shilajit, Fenugreek, and Black Maca.
Formulated to support healthy testosterone levels, sexual health, energy, muscle and cognition, the full list of ingredients includes: 250mg PrimaVie, 100mg Black Maca, 50mg Fenugreek, Zinc Piconilate, Vitamin D3, Iodine, and Boron.
Rheal marine and bovine collagen
UK health and nutrition brand Rheal has launched its first collagen range: Marine Collagen, an MSC-certified, wild-caught marine collagen; and Collagen Peptides, a European grass-fed bovine collagen
The range has been designed to meet different customer goals: Marine Collagen support skin hydration, elasticity, hair and nails and Collagen Peptides to support whole-body wellness, recovery and joint health.
Rheal offers 10,000mg of hydrolysed collagen peptides per serving, alongside added Vitamin C to support the body’s natural collagen production and usage.
Out of this world mushroom coffee
Functional mushroom supplements brand Spacegoods, a brand known for its powdered drinks, has launched its first ready-to-drink product in the form of a tinned iced oat mushroom latte.
Available in two flavours —rich Coffee and Coffee Caramel—each can contains real oat milk iced coffee with 1,500mg of Lion’s Mane, KSM-66 Ashwagandha and Maca Root, to support focus, energy and calm through your day
The blend contains 120mg of natural caffeine, plus Vitamin B5, which contributes to the reduction of tiredness and fatigue.
Lyma launches four-dimensional gut support
London-based high-end women’s health company Lyma has launched a functional nutrition powder designed to modulate the gut microbiome through probiotics, prebiotic fibres and bioactive compounds.
“LYMA ID² is the only gut powder in the world to contain 8.5g of four different prebiotic fibre strains to feed every section of the colon - from ascending through to distal,” Lucy Goff, founder of Lyma, told NutraIngredients. “It is a gut powder that has a scientifically balanced probiotic-prebiotic ratio to support colonization, rare vegan DHA protected by polyphenols for cellular integrity, and a superstructure of over 25 chelated vitamins and minerals for optimal absorption.
“Each element is designed to work in sequence, repair the gut first, then deliver nutrients in a form the body can actually use.”
The product is formulated using IMOfibe, oat beta-glucan, chicory inulin, and FOS, to promote a more balanced and diverse microbiome.
A spore-forming probiotic (ActiBio H. coagulans) is included to survive stomach acid and reach the gut alive, while kiwifruit extracts (Actazin and Livaux) are included to support digestive enzymes and microbial diversity. Algal DHA, protected by olive polyphenols, provides a plant-based omega-3 for brain, heart and skin health.
Alongside this, a range of essential vitamins such as A, C, D, E, K and the full B-complex, together with key minerals like magnesium, zinc, iron, selenium, copper, manganese, chromium, iodine and molybdenum, aim to support energy production, immune function, antioxidant protection and healthy metabolism.
The product aims to support microbiome diversity through multi-site prebiotic fermentation, to improve nutrients absorption through enzymatic and probiotic support, to provide metabolic support through vitamins and minerals, to offer cellular protection through antioxidant mechanisms, and to utilize the gut–brain axis.
Regularity and comfort with bowel and bloat relief
Female-focused gut health brand We Are Regular has launched a Bowel + Bloat Relief line combining magnesium citrate with ‘soothing botanicals’ to help support digestion.
Designed as a gentler alternative to laxatives, magnesium citrate offers a stool-softening function alongside vitamin C, ginger, and peppermint which offer “a trio known for easing digestive tension and calming discomfort”, according to the firm.
“Magnesium plays a supportive role in healthy digestion, particularly in helping the muscles of the gut relax and contract naturally,” said Laura Jennings, the firm’s head of nutrition. “Magnesium isn’t a primary driver of gut motility, but it does support normal muscle and nerve function throughout the body, including the tract. Certain forms of magnesium, like magnesium citrate, can also help ease constipation because of their natural osmotic effect.”
Optimum Nutrition brings clear whey protein to UK
Optimum Nutrition launched Clear Whey Protein in the UK, adding to its broader portfolio of clear protein products. The company also holds Clear Protein Collagen, Clear Plant Protein, and Protein Water in the same range.
Clear protein products are translucent supplements that taste and look like fruit juice or sports drinks rather than the traditional thick, milky protein shakes.
Available in blackcurrant, mango or passion fruit, each serving delivers 20g of whey protein isolate, zero fat, low lactose (0.2%), and zero sugar.
“These products are among the last big innovations to happen within protein,” Nick Morgan, managing director of Nutrition Integrated, told NutraIngredients, adding that the range aims to ‘democratize’ the category and break the “stereotype of protein being delivered in the shake.”
Glucose control
Wellosphy by Oriflame Sweden has launched Wellosophy Gluco Shape, marketed to support balanced glucose levels, appetite management and healthy weight-loss goals.
The berry-flavored powder mix, to be added to water, contains glucomannan, anatural dietary fiber, and chromium, to support blood glucose levels.
Packaged in individual sachets for convenience, the mix can be taken up to three times per day, 30 minutes before meals.
Zoe targets fiber-gap with gut health bar
Zoe, the gut health research and personalized nutrition platform, has launched The Gut Health Bar, a snack bar containing plant ingredients designed to support the gut microbiome, whilst providing fiber and protein.
The bars come in two flavours, dark chocolate and sea salt, and raspberry and goji berry, with each containing various plant ingredients – among these are kombucha powder, seaweed, and red lentils.
According to Zoe, the bars have been designed to be chewy to slow the eating experience. Due to the bars retaining natural structures of the plants, the “more substantial texture” of the product slows eating rate, which can support metabolism and help prevent overeating, Federica Amati, head nutritionist at Zoe, explained.
By keeping many of the natural structures of plant ingredients intact, this also allows them to travel further down the digestive tract, feeding gut microbes.
Each bar contains 8g of fiber and 7g of plant protein. Though this level of protein is substantially lower than some of the protein bars available on the market, as the ‘proteinification’ of food and beverage products continues, Amati told NutraIngredients this is a case of “marketing overriding science.”
“While most people get plenty of protein, 96% of UK adults are deficient in fiber— it is the country’s number one deficiency,” she said. “We are shifting the focus back to real-food diversity. Many ultra-processed bars achieve 20g of protein by using isolated powders and commercial cosmetic additives to make them palatable, lacking overall nutritional benefit and possibly disrupting gut health.”
