HUM’s Stack & Sculpt
HUM Nutrition has launched Stack & Sculpt, a dietitian-formulated creatine drink mix designed to support lean muscle development and maintenance in women. The very berry-flavored formula combines 5g of creatine monohydrate with 2.4g of PeptiStrong, a clinically studied plant-based peptide ingredient derived from fava beans and developed by Nuritas. The combination is designed to support muscle strength, recovery and energy, with creatine helping fuel muscle activity and PeptiStrong supporting the processes involved in muscle building and maintenance
Legendairy Milk’s Lactaboost
Legendairy Milk has launched Lactaboost, its first lactation-support soft chew, featuring a strawberry flavor and a blend of moringa, goat’s rue and milk thistle. The fenugreek-free formula brings together three herbs traditionally used to support breast milk production in a convenient, individually wrapped format designed for on-the-go use. The launch expands the brand’s lactation supplement range beyond capsules, offering an alternative for mothers who have difficulty swallowing pills.
Medicine Mama’s VMAGIC Vaginal Probiotic
Medicine Mama just unleashed VMAGIC Vaginal Probiotic, a hormone-free daily supplement designed to support vaginal microbiome balance, healthy vaginal pH and urinary tract health. The formula combines UREX, a probiotic blend featuring Lactobacillus rhamnosus GR-1 and Lactobacillus reuteri RC-14, with Anthrocran Indena Phytosome, a concentrated cranberry extract. The launch expands the brand’s intimate wellness portfolio into supplements, offering a non-hormonal approach to vaginal and urinary health.
Ritual’s Creatine Greens
Ritual recently introduced Creatine Greens, a daily three-in-one powder combining creatine monohydrate with spirulina and chlorella to support muscle strength, healthy weight management and metabolic health. The formula features Creavitalis, a micronized creatine monohydrate, alongside freeze-dried greens, vitamins B6 and B12, chromium, vitamin C and zinc. The launch targets growing interest in creatine among women by combining muscle support with greens and nutrients designed to support metabolism and fill nutritional gaps.
NOW’s GLP-1 Metabolic Support
NOW has launched GLP-1 Metabolic Support, a botanical supplement designed to support appetite management, healthy post-meal glucose response and muscle maintenance. The formula combines Metabolaid, a blend of lemon verbena and hibiscus extracts studied for appetite regulation and metabolic health, with Reducose, a white mulberry leaf extract designed to moderate post-meal glucose and insulin responses. Berberine HCl from Berberis aristata bark rounds out the formula, which supports healthy glucose metabolism and the body’s natural GLP-1 response.
Jarrow Formulas’ Gut & Protein Optimizer and NMN 300 mg
Jarrow Formulas has launched two supplements targeting protein utilization and healthy aging. Gut & Protein Optimizer combines Mycosha, a probiotic ingredient designed to support protein absorption and gut health, with Prohydrolase®, a digestive enzyme blend that helps break down dietary protein into peptides and amino acids. The formula is aimed at consumers prioritizing protein intake, including those using GLP-1 medications. The brand has also introduced NMN 300 mg, a once-daily supplement formulated with nicotinamide mononucleotide to support NAD+ levels, cellular energy and healthy aging.
C4 Energy’s All Hopped Up
C4 Energy just unveiled All Hopped Up, a beer-inspired energy drink designed to deliver the taste of light beer with a hint of orange, without alcohol. Each 16-ounce can contains 200 mg of caffeine and vitamin B12, with zero sugar, fat or artificial colors. The launch targets consumers who want a beer-like social experience without alcohol, tapping into sober-curious trends and the growing role of energy drinks as an alternative to alcoholic beverages.
Abbott’s Ensure Max Protein 3-in-1 Muscle Support
Abbott has debuted Ensure Max Protein 3-in-1 Muscle Support, a powder combining 30g of protein, 5g of creatine monohydrate and 3g of calcium HMB in one daily serving. The formula is designed to help build muscle tissue, support exercise recovery and preserve muscle. Available in chocolate and vanilla, the product is third-party NSF Contents Certified and can be mixed with liquid or added to foods such as smoothies, yogurt and oatmeal.
