Sports nutrition company Maurten fuels Sawe to marathon world record
Kenyan athlete Sabastian Sawe became the first person to break the two-hour barrier in an official marathon yesterday in London—a feat fueled by 115 g of carbohydrate every hour.
Fibers & carbohydrates
NIQ: Everyday nutrition habits redraw boundaries for supplement category
Protein, fiber and functional claims are moving into mainstream formats, challenging traditional positioning of vitamins and dietary supplements
Hiya brings kids chews and greens powder to UK parents
US-based children’s supplement startup Hiya has announced its official launch in the UK as its first international expansion.
NutraCast: Making fiber sexy: Is it the secret to healthspan and longevity?
Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health...
Danone expands complete nutrition portfolio with €1 billion Huel deal
French food giant Danone is acquiring British meal-replacement brand Huel in a €1 billion deal to tap into the fast-growing market for functional, complete nutrition and accelerate its shift toward health-focused products.
World Customs Organization formally recognizes dietary supplements as a standalone category
Dietary supplements are set to be formally recognized as a distinct category in global trade for the first time, following a recent update to the Harmonized System by the World Customs Organization.
Fiber is entering its protein moment – and it’s more multi-faceted than we think
How advances in fiber chemistry and sourcing may influence the next generation of food products and health
Fiber sells – when shoppers can find it
Americans want more fiber but don’t know where to find it – opening the door for clearer claims, education and better-tasting products, according to a survey by the International Food Information Council
Social media fuels fiber’s rise as must-have nutrient
Fiber is beginning to look less like a supporting nutrient and more like a core formulation platform, according to new consumer trend analysis presented by AI market research firm Spate as part of a recent webinar hosted by Bridge2Food.
NutraCast: Is fiber the new protein?
A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.
FDA denies ANH petition to roll back suppression of nutrient-disease health claims
The U.S. Food and Drug Administration (FDA) has denied a petition from the Alliance for Natural Health USA (ANH-USA) seeking to allow over 115 ‘government-backed’ disease risk reduction health claims.
White House updates tariffs with relief for some botanicals
The Trump Administration has revised and expanded the tariff exemption list to include botanicals such as green and black tea, cinnamon, ginger and turmeric.
Konjac glucomannan may support intestinal health in elite athletes
Supplementation with glucomannans from konjac, a soluble fiber, may ease gastrointestinal symptoms in elite male Taekwondo athletes with functional constipation, says a new study from China.
Across the Nutraverse: Xymogen’s new sports nutrition line, Canola protein fiber-concentrate, combating decision fatigue
Catch up with our weekly round-up of key news from across the Nutraverse.
Why General Mills is cheering on the GLP-1 boom
Weight-loss drugs threaten to cut calorie consumption, but General Mills sees opportunity in a leaner consumer, betting big on protein, fiber and smarter supply chains
Sustainable September
Papacks bets on fiber bottles as plastic alternative
German company looks to US collaborators to scale compostable bottles
Palatinose enhances response of gut hormones GLP-1 and PYY
Formulating beverages with Beneo’s Palatinose (isomaltulose) may significantly increase levels of key hunger hormones, such as GLP-1 and PYY, in people with Metabolic Syndrome, says a new study from an international team of researchers.
The Vitamin Shoppe embraces fibermaxxing as trend grows
Fibermaxxing is having more than just a moment.
Trade associations call on IRS to change tax code to align HSA/FSA with MAHA
Five trade associations for dietary supplements have written to the commissioner of the Internal Revenue Service to request changes to the tax code to permit the purchase of dietary supplements using Health Savings Accounts (HSAs) and Flexible Spending...
What’s behind the buzz of the #HealthyCoffee trend?
Functional coffees have taken the industry by storm, but a new trend has emerged, raising the question of whether coffee alone is already functional enough.
Yeast beta-glucans may enhance antibody response to flu vaccine
Adults taking beta-glucans demonstrated higher antibodies to the flu vaccine compared to placebo, according to a study published in the Journal of Dietary Supplements.
AI clampdown on ‘faux-zempic’ claims: Do more rulings lead to better compliance?
The UK Advertising Standards Authority (ASA) has turned up the heat on unauthorized health claims, using its AI monitoring tool, but will the sheer number of rulings dilute their impact, or will they help change marketing behaviour?
Study suggests supplements halve deficiencies in older malnourished populations
Consuming ready-made liquid supplements may help older adults overcome most nutrient inadequacies without significantly reducing regular dietary intake.
IFT FIRST
Is fiber the new protein?
While no one is eschewing protein’s role in a balanced diet, innovations in dietary fiber are helping boost nutrient density - as both macronutrients continue to trend
Study identifies different metabolic health roles for prebiotic fibers
Inulin may be better for blood sugar management in overweight or obese people, while fructooligosaccharides (FOS) may help manage homocysteine levels for people with a healthy weight, says a new study.
CarobBiome launches anti-bloat eco prebiotic
‘Highly sustainable’ CarobBiome prebiotic fiber has been developed to deliver gut and metabolic benefits as well as complement GLP-1 diets.
ButyraGen shows GI benefits in post-menopausal women: Study
Supplementation with a direct butyrate generator from NutriScience Innovations could rapidly improve gastrointestinal health in women and those with upper and lower gastrointestinal (GI) symptoms, says a new study.
Personalized nutrition reaches ‘zone of innovation’ in Europe: Time to coax the cautious consumers
Global data reveals a shift toward individualized wellness, but with European consumers more cautious to adopt new technologies, there are steps the industry can take to encourage engagement.
Across the Nutraverse: FTC warns on ‘Made in USA’ claims, fibermaxxing, Australia benefits from US-China trade uncertainty
Catch up with our weekly round-up of key news from across the Nutraverse.
Myota advances personalized fiber research as ‘fibermaxxing’ continues to trend
TikTok users are looking to maximize fiber intake in the latest nutrition trend, but new research from the prebiotic fiber supplement brand Myota highlights just how different individual responses to fiber can be and why the trend might be an...
SlimBiome may improve insulin response and help regulate appetite
A supplement containing glucomannan, fructooligosaccharides (FOS) and chromium may reduce insulin concentration and improve satiety scores, says a new study using OptiBiotix Health’s SlimBiome product.
Specific synbiotic blend offers benefits in aging consumers, study suggests
Consuming a balanced diet for eight weeks along with a synbiotic supplement improves nutritional status, reduces inflammation and positively influences microbiota composition in older adults according to new research.
ZBiotics CEO on new probiotic that converts sugar to fiber in the gut
ZBiotics—the company behind the first genetically engineered probiotic on the market —has launched its second probiotic product that converts sugar in the diet into prebiotic fiber.
The Vitamin Shoppe 2025 Health & Wellness Trends: Proven efficacy meets modern lifestyle
This year’s health and wellness trends reflect a consumer evolution away from influencer-driven fads toward science-backed, lifestyle-focused wellness, signaling a deeper convergence of innovation and shifting priorities, according to The Vitamin Shoppe.
Active nutrition from zoomers to boomers: How Holland & Barrett combines science with strategy
The active nutrition market now spans all generations, creating new opportunities to reposition ingredients once targeted at athletes to meet a broader range of needs by aligning with generational demands.
Online ‘super spreaders’ push nutrition misinformation to millions: Researchers call industry to action
A newly published report has warned of the growing health risks posed by nutrition misinformation ‘super spreaders’ and outlined steps to promote more ethical, evidence-based communication.
‘A strategic commitment to clarity, integrity and progress’: IPA adopts ISAPP’s prebiotic definition
The International Probiotics Association (IPA) has formally adopted the 2017 prebiotic definition published by the International Scientific Association for Probiotics and Prebiotics (ISAPP), a move that is described as “critical for advancing scientific...
Zoe founder says ASA ruling is ‘entirely baffling’
Professor Tim Spector, co-founder of nutrition tech company Zoe, has responded to a recent decision by the Advertising Standards Authority (ASA), which stated that one of Zoe’s ads could misleadingly suggest that its Daily 30+ supplement is not an...
Probiota Americas Day 1: Microbiome ecology, pioneers, maternal & infant health, and prebiotics
The 10th edition of Probiota Americas is less than a month away with must-see speakers on Day 1 including Professor Jack Gilbert, Dr. Nikos Kyrpides, Dr. Lars Bode, Dr. Gabby Tender, Dr. Koen Venema and more!
Announcing the Nutra Healthspan Summit: Where science drives strategy for a longer, healthier life
NutraIngredients is proud to announce a new event that will bridge the science and business of nutritional interventions for boosting healthspan and improving cellular aging: Save the date for the Nutra Healthspan Summit!
‘One of the finest, most balanced events in the supplement industry’: 8 reasons to attend Probiota Americas 2025
The 10th anniversary edition of Probiota Americas is just two months away! The leading event for the probiotics, prebiotics and microbiome community in North America is a must-attend, and let us tell you why…
Women’s health webinar insights: The estrobolome, cognitive stress and targeted intervention
Improving gut health education and creating interventions to strengthen the body and brain against life’s stressors offers a powerful opportunity to advance women’s health, according to insights shared during a recent NutraIngredients webinar on women’s...
Akkermansia-fermented chicory extract shows anti-obesity benefits
A ‘phyto-postbiotic’ derived from fermenting chicory root extract with Akkermansia muciniphila may offer antioxidant and anti-inflammatory benefits—and could hold promise in the fight against obesity, says a new study from France.
Enzyme breakthrough may up fiber content in processed foods
A new advancement in enzymes may increase the amount of fiber people consume daily.
‘This is the future of industry events’: New venue for the 2026 Sports & Active Nutrition Summit
“It went beyond my expectations,” said one attendee at our 2025 Sports & Active Nutrition Summit. Next year’s event promises to be biggest yet as we announce a new venue for SANS 2026: The Hilton La Jolla Torrey Pines.
Deadline approaching for Probiota Americas start-up and science applications
NutraIngredients is looking for state-of-the-art developments in the science of probiotics, prebiotics and postbiotics, and the hottest microbiome start-ups to join the Probiota Americas program in Vancouver, June 9-11.
One day to go! NutraIngredients-USA Awards deadline tomorrow!
The clock is ticking! We are into the final 24 hours to submit entries for the 2025 NutraIngredients-USA Awards. Don’t miss your chance to shine in “the industry’s most coveted awards – similar to the Oscars!”
Deadline extended for the NutraIngredients-USA Awards!
There is still time to enter the 2025 NutraIngredients-USA Awards: We’ve extended the deadline for entries to Friday, March 28!