Fibers & carbohydrates
From weight loss shakes to wellness routines: SlimFast repositioned with new look and NPD
SlimFast is transforming from a heritage weight management brand into an everyday wellness business in response to the GLP-1 boom, with NPD launches focused around creatine, collagen, protein and fiber.
Study reveals poor knowledge of drug-supplement interactions among health practitioners
Healthcare professionals in Portugal may be ill-equipped to identify potential drug-supplement interactions, according to new findings, with researchers calling for better training and clearer clinical protocols.
Role models rebranded: AG1 kicks off first football collaboration
AG1 has partnered Swansea City AFC marking the brand’s first football collaboration in what it hopes will be the start of a “new trend where wellness brands sit front-and-center on sports jerseys”.
Polish research suggests ‘aggressive advertising’ deepens supplement confusion
A new study from the National Research Institute in Poland argues consumer education campaigns are needed to combat the widespread belief promoted by ‘aggressive advertising’ that dietary supplements have therapeutic effects.
Sports nutrition experts discuss ‘more is better’ mindset following life-threatening overdose report
The sports nutrition industry has a responsibility to tackle the ‘more is better’ mindset through appropriate limits and warnings, experts warn, following a life-threatening case of supplement stacking and over-consumption.
Nutra Healthspan Summit: First speakers announced!
The Nutra Healthspan Summit will land in London once again this November, bringing together leading academics, innovators, analysts and practitioners in the longevity space.
July NPD Launchpad: Mind and body performance, gut loving extensions, and accessible protein
July’s NPD launches include extensions to gut loving line-ups, creatine and carbs to support the mind and muscles, a fresh partnership offering from Vimto and Myprotein.
AG1 study finds greens powder increases circulation of multiple micronutrients
A study from AG1 researchers suggests its greens powder leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.
Personalized nutrition takes the podium at this year’s Tour de France
As the 2026 Tour de France (TdF) enters its decisive final stretch, nutrition strategies are proving just as critical as race tactics.
Creatine, GLP-1s, gut health and sleep: How storytelling opens new opportunities in sports nutrition
As the lines blur between sports nutrition and wellness, demand for traditional performance ingredients is booming. But sports nutrition brands are increasingly challenged by niche specialists that excel at emotive storytelling and lifestyle positioning.
UK’s Novel Foods Experts Network expands across Europe
The UK’s Novel Foods Experts Network (NFX UK) has secured $650,000 to strengthen its innovation ecosystem and expand its support across Europe.
Zoe research highlights plant diversity for microbiome health over ‘silver bullet’ probiotics
New research from gut health-focused tech firm and whole-food supplement company Zoe found that consuming its blend of more than 30 plant foods changed significantly more gut bacteria than a probiotic supplement over six weeks.
Natural Foundation Supplements tackles trust gap through batch-by-batch verification
With concerns around supplement quality and label accuracy continuing to challenge the sector, UK-based NF Supplements is betting on batch-by-batch third-party testing and radical transparency as a way to stand out in an increasingly crowded market.
Researchers uncover impacts of UPF intake on the microbiome
Higher consumption of ultra-processed food (UPF) correlates with poorer diet quality, higher sugar intake, lower mycobiome richness, and potentially altered cardiometabolic function, according to newly presented data.
Save the date! Sports & Active Nutrition Summit Europe returns for 2026
NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) will return for 2026, with this year’s iteration taking place in London on November. 9, 2026.
A decade of UK nutrition habits: Increased protein and ongoing fiber gap
A new study of UK diets found that adults have shifted towards higher protein and lower carbohydrate intake over the past decade, with dietary fiber still too low despite a slightly improved intake.
Growing demand for evidence-backed fiber drives Myota’s $4.5m funding round
Patented prebiotic fiber blend Myota has raised $4.5 million in a Series A round led by venture capital firm PeakBridge to expand its clinically validated prebiotic fibre business.
June Launchpad: Innovations in hormone support, the mind, gut health and beauty
June’s NPD activity in Europe points to sustained demand for biotics, adaptogens, fiber and collagen, with brands targeting sleep and hormonal support, gut health and beauty benefits.
Time for self-regulation: EHPM launches influencer marketing guidelines
The European Federation of Associations of Health Product Manufacturers (EHPM) has unveiled new guidance for influencers and food business operators working in the supplement sector.
Study highlights knowledge gaps in pregnancy nutrition needs
An exploratory study in Germany found ambiguity and knowledge gaps about micronutrients in both pregnant women and their healthcare providers, particularly regarding vitamin B12.
Lyma launches ‘four-dimensional’ greens powder to ‘restore biological foundations’
Premium wellness and biohacking brand Lyma enters the green drinks category with ID², its first ingestible launch in five years.
The business of longevity: How to win the credibility game
Longevity is the number one health concern for consumers across continents and age brackets, and they are willing to pay a premium “if they can be convinced the promise of healthspan actually holds true”, according to Nick Stene, senior global insight...
Benicaros gains EFSA Novel Food approval and ‘competitive advantage’
The European Commission has authorized Ingredion’s recently acquired patented prebiotic carrot-fiber, Benicaros SF Pure (300 mg), as a Novel Food, allowing manufacturers to use it in food supplements across the EU.
CGM for your pants? How a continuous gas monitor could level-up gut health supplements
Scientists behind the first wearable device designed to measure human flatulence say their tech will differentiate between the gut health products that work, and those that don’t.
Health and wellness brands take center stage on Times 100 list
Eight supplement brands have been named on The Sunday Times 100 list, reflecting a ‘fundamental shift in how consumers view health’, according to Dr. Jenna Macciochi, director of science and innovation at Ancient + Brave.
Review: Targeted fiber consumption could boost long-term outcomes of GLP-1 therapy
Dietary fibers and GLP-1 drugs should not be viewed as competing weight management approaches, but complementary strategies, according to a new review published in Advances in Nutrition.
PCOS becomes PMOS: A ‘genuine opportunity’ for industry
Polycystic Ovary Syndrome (PCOS) has officially been renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) in a ‘long overdue’ move described as a genuine opportunity for the health and nutrition industry.
Mintel reveals top taste trends driving food and beverage formulation
Economic uncertainty is driving consumers towards comforting, familiar flavors, according to Mintel’s 2026 The Future of Flavors report.
May NPD Launchpad: Innovations highlight creatine+, fiber and botanical blends
New product launches across Europe in May 2026 reveal trends for innovating with creatine format and formulation, fiber for sugar and bloat reduction, and a focus on all-natural botanical blends.
Qina launches Food Health Ecosystem to improve access to real-world data
Strategic innovation consultancy Qina has launched a Food Health Ecosystem to improve data insights for those operating in personalized nutrition, with the aim to improve access to real-world, long-term data and drive evidence-based innovation.
Personalized nutrition platform shows promising results on behavior and gut health
A new study using a personalized nutrition platform showed a strong engagement from participants and an increase in microbiome diversity after one month of guided recommendations.
Scottish firm Oceanium wins sustainability trophy for seaweed innovation
Scotland-based biotech company Oceanium has won the NutraIngredients Editors’ Award for Sustainability Initiative of the Year for its seaweed-derived ingredients developed using a circular, low-waste approach.
Does baseline dietary fiber intake alter benefits of prebiotic supplementation?
New research from Roquette Life Sciences suggests that baseline dietary fiber intake may subtly shape how the gut microbiome responds to prebiotic supplementation.
Formats to chew over: From fizzy bits to chocolate sticks, snowmelts to smoothies
Format fatigue was on the tip of everyone’s tongue at Vitafoods Europe last week (May. 5-7), and exhibitors did not fail to deliver genuinely innovative solutions to keep consumers’ tastebuds tingling, sometimes literally.
NutraIngredients Europe Awards 2026 winners announced!
The NutraIngredients Europe Awards crowned 16 worthy winners last night during a VIP party in Barcelona.
Coffee’s cognitive benefits may act through the microbiota–gut–brain axis
New research from APC Microbiome Ireland suggests coffee-driven changes in the gut microbiome may relate to brain function and behaviour.
April NPD Launchpad: Health shots and flavor fatigue solutions
April’s NPD launches reveal sports nutrition brands working to overcome flavor and format fatigue, a range of RTD health shots, and category leaders shifting away from their hero ingredients.
Vitafoods show floor preview: Exhibitors 0-Z
With just four days until Vitafoods Europe (May 5–7), we offer a third instalment of exhibitor previews providing a sneak peek at what will take place on the show floor.
Vitafoods Europe show floor preview: H-N
Featuring more than 1,600 exhibitors, Vitafoods Europe 2026 is set to bring more than 30,000 delegates to Barcelona next week (May 5–7), making it the largest show to date.
Transparency tech: New app reveals supplement ingredient credibility
A nutraceutical consultant hopes to elevate science-backed ingredients after creating an app which can analyze the scientific credibility, regulatory status, dose efficacy and ingredient interactions for any supplement on the market.