When it comes to discussing immunity and other health claims, marketers have to be cautious, especially in the current climate. A recent National Advertising Division (NAD) decision stated this is an “unprecedented time” and declared it would fulfill...
Interest in personalized nutrition is surging, increasing more than threefold between 2017 and 2019. With more than a billion people worldwide diagnosed with diet-related diseases, costs for their care has jumped to more than $1 trillion dollars a year....
Over 70% of Americans take dietary supplements, and by now, most consumers have probably noticed the disclaimer that says "This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.”
CBD is the latest hot ingredient to infiltrate the food sector, and agile start-ups have been quick to jump onboard. In this edition of The FoodNavigator Podcast, we speak with the founders of three UK-based food start-ups to get their perspectives on...
Today’s NutraCast examines the sports nutrition world from a female lens and asks the question: “Do brands truly understand the needs of female athletes?”
When you think of exotic trees, the divi-divi in Aruba or palm trees in the Bahamas may come to mind. But the familiar Sugar Maple tree has its exotic side, too.
Sarah Lombard, Director of Brand Marketing for Optimum Nutrition, joined the NutraCast to discuss how the sports nutrition category has evolved and where it might be headed.
In recent years, research on aging has seen some major advancements, including the discovery that the rate of aging is controlled, at least to some extent. And according to Dr. Paul Clayton, who has researched, written and presented about the process...
You’ve likely heard of life hacks, which are tricks or shortcuts that help you be more efficient in life. You may or may not have heard of biohacks. But chances are, you’ve already tried some without even knowing it. You might even be biohacking right...
Many dietary supplement companies are experiencing surging sales as consumers seek out health-promoting products, and Chicago-based NOW is no different. The company experienced “incredible” sales in March, but ingredient supply bottlenecks and the economic...
Miguel Toribio-Mateas, director of nutrition and health research at Atlas Biomed, speaks about the importance of personalised nutrition and citizen science to the future of nutrition innovation and advises how to utilise this period of quarantine to educate...
After looking in her medicine cabinet and finding that the natural options weren’t backed by science and science-backed products weren’t clean label, Nina Mullen and her two co-founders, Hilary Quartner and Lily Galef, came up with the brand Hilma.
