Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against established brands such as Red Bull and Coca-Cola without some kind of ‘silo vertical’ protection is fruitless.
Already one of the most widely-used stimulants in sport, recent research suggests there may be greater scope for caffeine to be used in a wider range of sports as well as during exercise, says sports nutrition researcher and consultant in elite sport.
THE BEVERAGEDAILY BASEMENT TAPES: CHRIS HANNAWAY, OVERLY SPORTS DRINK
Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic Farm into Sainsbury’s at the tender age of 19. Now they’re back with sports drink Overly. This is Chris’s story…
Exotic and functional fruits and vegetables like cashew nut fruit, chu chu and their extracts are set for an easier passage into European Union markets if mooted simplifications to EU Novel Foods laws come to fruition, according to a UK-based expert.
Dispatches from the IPA World Congress in Athens, Greece
As the EU’s ambitious €6m PlantLIBRA project to further botancials science drew to a close this week at a congress in Vienna, we asked the European Commission about the project’s relative merits – and whether a ‘mark 2’ was on the cards.