Markets & trends

Maurten acquires Calorify to advance personalized sports nutrition

Maurten acquires Calorify to advance personalized sports nutrition

By Olivia Haslam

Swedish sports nutrition company Maurten has acquired Californian metabolic science company Calorify, bringing doubly labelled water (DLW) testing in-house to measure athletes’ energy expenditure and support personalized fueling strategies.

Vireo Systems to bring CreaBoost creatine production to US

Vireo Systems to bring CreaBoost creatine production to US

By Claudia Adrien

Creatine monohydrate brand CreaBoost will be manufactured in the United States, a move backed by an investment of more than $20 million that will create over 30 jobs at parent company Vireo Systems’ Nebraska facility.

McKinsey: Wellness consumers demand more proof

McKinsey: Wellness consumers demand more proof

By Cassandra Stern

Consumers have more wellness products to choose from than ever, but many remain dissatisfied with what’s lining retail shelves, particularly when it comes to longevity, mental health and mobility.

Women’s health is a movement, not a trend

NI+Women’s health is a movement, not a trend

By Asia Sherman

Women have always menstruated, given birth, lactated, raised children and embarked on the menopause journey, experiencing both physiological advantages and their own specific pain points while sustaining human society.

Video: What’s next for high-value dairy ingredients?

Video: What’s next for high-value dairy ingredients?

By Cassandra Stern

Whey protein’s evolution from a dairy processing byproduct into a high-value nutrition ingredient could offer a blueprint for the next generation of dairy-derived compounds, as industry research turns toward metabolic health, cognition and immune support.

Premium creatine in prime position amidst longevity boom

Premium creatine in prime position amidst longevity boom

By Nikki Hancocks

Creatine is one of the biggest opportunity ingredients within the booming longevity market, with an expanding population of consumers hungry for high quality innovation, according to an industry expert.

Video: Can EU regulation keep pace with nutrition science?

Video: Can EU regulation keep pace with nutrition science?

By Cassandra Stern

Europe’s regulatory framework is struggling to keep pace with advances in nutrition science, which is affecting the industry’s ability to communicate the health benefits of ingredients such as whey protein, according to a leading European dairy industry...

SPINS Snapshot: Sleep supplements moving beyond melatonin

NI+SPINS Snapshot: Sleep supplements moving beyond melatonin

By Rahul Roy, Director, Vitamin & Specialty Retail, SPINS

Sleep health is becoming a bigger part of everyday wellness, with consumers looking beyond simply falling asleep to improving sleep quality, managing stress, and supporting recovery.

Fall Launch Pad: Muscle, metabolic health and functional energy

Fall Launch Pad: Muscle, metabolic health and functional energy

By Danielle Masterson

From creatine-based muscle support and GLP-1-focused metabolic health to women’s wellness and beer-inspired energy drinks, the fall season’s latest launches highlight multifunctional formulas, targeted benefits and formats designed to fit evolving...

Vivify acquires AuNutra Industries ingredient platform

Vivify acquires AuNutra Industries ingredient platform

By Asia Sherman

Vivify Specialty Ingredients, a portfolio company of Gryphon Investors, acquired AuNutra Industries, a supplier of botanical extracts and specialty nutritional ingredients, as the private equity firm continues to expand its presence in the high-growth...

Supplement sector rising, ‘safety needs to evolve with it’

NI+Supplement sector rising, ‘safety needs to evolve with it’

By Asia Sherman

Growing supplement use, novel ingredients, personalized nutrition and digital health advice are challenging safety frameworks in a fragmented global regulatory landscape, prompting greater discussion about the tools needed to foster regulatory coherence.

Whey is expensive, scarce and more important than ever in sport nutrition

Guest article

NI+Whey is expensive, scarce and more important than ever in sport nutrition

By Eric Royer, Global Business Development Executive, GIRACT

For European sports nutrition companies, protein sourcing has become a more serious commercial issue. Whey prices have risen sharply, supply remains tight and manufacturers are having to think harder about where they use whey, which grade they need and...