Antioxidants/carotenoids

ASA ruling on blurred reviews reveals strict criteria on claims

ASA ruling on blurred reviews reveals strict criteria on claims

By Olivia Haslam

A new ruling from the Advertising Standards Authority (ASA) over The Turmeric Co.’s use of blurred customer testimonials reinforces the agency’s strict stance on disease claims, reminding the industry that even implied treatment claims are off-limits.

Researchers uncover impacts of UPF intake on the microbiome

Researchers uncover impacts of UPF intake on the microbiome

By Nikki Hancocks

Higher consumption of ultra-processed food (UPF) correlates with poorer diet quality, higher sugar intake, lower mycobiome richness, and potentially altered cardiometabolic function, according to newly presented data.

The business of longevity: How to win the credibility game

The business of longevity: How to win the credibility game

By Nikki Hancocks

Longevity is the number one health concern for consumers across continents and age brackets, and they are willing to pay a premium “if they can be convinced the promise of healthspan actually holds true”, according to Nick Stene, senior global insight...

Health and wellness brands take center stage on Times 100 list

Health and wellness brands take center stage on Times 100 list

By Lauren Nicolle

Eight supplement brands have been named on The Sunday Times 100 list, reflecting a ‘fundamental shift in how consumers view health’, according to Dr. Jenna Macciochi, director of science and innovation at Ancient + Brave.

PCOS becomes PMOS: A ‘genuine opportunity’ for industry

PCOS becomes PMOS: A ‘genuine opportunity’ for industry

By Nikki Hancocks

Polycystic Ovary Syndrome (PCOS) has officially been renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) in a ‘long overdue’ move described as a genuine opportunity for the health and nutrition industry.