All news articles for November 27, 2014

The nutritional ingredients industry must also create educational category platforms to enable growth, warns Peter Wennstrom.

Bullet point insights

Put consumer education before health claims, says marketing expert

By Peter Wennström

An ingredient industry more focused on health claims than in educating consumers is actively destroying the market for both itself and it's customers, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.

“This decision has opened a new doors for us, for example the supplement market as for example the chia seeds can’t be included in dietary supplements,” said Aurelie Vromaine, product manager at Ingredia.

Benexia chia oil wins EU novel foods approval

By Anna Bonar

The European Commission has approved Benexia chia oil as a novel food for use in food supplements and in place of other plant fats and oils in foods and drink applications.

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