All news articles for August 2019

Getty | Yacobchuk

Trend tracker: Shoppers shun magic potions and seek simplicity

By Nikki Cutler

Consumers worldwide are shunning idealistic and unrealistic health goals touted by celebs and influencers and embracing more personalised preventative measures in a bid to take control of their health, according to new market insight.

getty | minoandriani

The vegan athlete: Opening opportunities

By Nikki Cutler

The number of vegan athletes is growing and so are the opportunities for vegan supplement sales, according to a sports nutritionist who will reveal the biggest industry opportunities at NutraIngredients’ upcoming Sports Nutrition Summit.

Getty | ThitareeSarmkasat

Keto diet claims vs reality: What the science says

By Nikki Cutler

The keto diet is often not the performance boosting mechanism it is claimed to be, according to an expert who plans to set the record straight at NutraIngredients’ Sports Nutrition Summit next month.

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