Men's Health

Can bone and joint support be cool enough for sports nutrition?

Special Edition: Bone & Joint Health

Can bone and joint support be cool enough for sports nutrition?

By Adi Menayang

Athletes and active people in general tend to put more wear and tear on their bones and joints. But unlike protein or energy, bone & joint supplements aren’t as easy to market as a sport nutrition product.

Flop: Network marketing company Forever Living Products has suspended a seller's account after the ASA cracked down on unauthorised health claims made on her Facebook group. © iStock.com / dolphfyn

ASA puts maca claims to bed following Facebook fallout

By Annie Harrison-Dunn

The UK’s Advertising Standards Authority (ASA) has warned a Facebook user not to repost claims that a Multi-Maca supplement could up sperm count for men and enhance fertility for women.

'Our ambition was to offer a very sympathetic message to consumers,' says company following second ASA run-in. iStock.com / Melpomenem

Omega Pharma: 'We weren’t clear enough'

The dangers of normalising a medical taboo

By Annie Harrison-Dunn

Food supplements are often presented as a 'softer' alternative to health than pharmaceutical treatments. Yet Omega Pharma experienced first-hand the dangers of trying to normalise a medical taboo when its advertisement for a night time urination botanical...

'We’ve been in the health and wellbeing space for a while but this is the first targeted ingredient for sports and for muscle recovery and protection,' says French ingredient firm Seppic. © iStock.com / m-imagephotography

Antioxidant muscles in on emerging sport nutrition markets

By Lynda Searby

Vitafoods saw French ingredient firm Seppic setting out its stall in the sports nutrition category with the launch of a new red wine polyphenol, vitamin E and zinc complex for muscle recovery and protection.

© iStock.com / Zerbor

‘Natural viagra’ ruling makes a mockery of NHCR

By Lynda Searby

The Italian advertising standards body has pulled up Forsamax, a supplement for treating erectile dysfunction, for misleading advertising - providing further proof that the European Nutrition and Health Claims Regulation (NHCR) has no weight in Italy,...

The company said the over-the-counter pumpkin seed product was intended for the relief of bladder weakness, but the ASA warned this nocturnal urination could also be down to prostate cancer or diabetes.

Omega Pharma gets second advertisement scolding of the year

By Annie Harrison-Dunn

The UK’s Advertising Standards Authority (ASA) received 15 complaints that Omega Pharma’s botanical advertisement discouraged viewers from seeking medical advice for nocturnal urination in what is the company’s second run-in with the authority this year.

'We are trying to take the sleaze out of libido and focus on health ageing,' says the supplier behind Testofen and Libifem. © iStock.com / aquatarkus

special edition: gender-specific nutrition

How to take the sleaze out of libido supplements

By Annie Harrison-Dunn

The market for male libido supplements dwarfs that for women – but positioning products as healthy ageing supplements may help shake the sleaze from this niche segment, says one bawdy botanical supplier.

© iStock

Berry drink shows skin benefits

By Shane Starling

A polyphenol-rich red and black currant berry drink has shown significant anti-wrinkle and skin smoothing benefits in a 12-week French study.

Be part of a special European delegation being sent to Singapore. The city is the venue for the first ever Food Vision Asia. (© iStock.com/anek_S)

Food Vision Asia: Be part of a unique EU delegation

By Will Chu

Are you looking to explore the Asian market for new business opportunities? Food Vision Asia is looking for individuals who are interested in forming a delegation to represent Europe’s trade interests, and form new commercial relationships within Asia’s...

For athletes, getting enough protein has been problematic (© iStock.com)

Special edition: Protein perspectives

Probiotics flex their muscles to enhance protein efficacy

By Will Chu

Protein has long been touted as the prime functional food ingredient that is able to deliver improvements in athletic performance and recovery, stave off loss of muscle mass with ageing and help with weight control.

The microbiome has been implicated in negatively influencing the male reproductive function. (© iStock.com)

Gut microbiome linked to male reproductive disorders

By Will Chu

Research has shown gut bacteria to aid in digestion and the immune system. However, the microbiome has been implicated in negatively influencing the male reproductive function in a new study.

'A single database could greatly simplify mutual recognition, with a single portal for consumers, businesses and authorities across the EU,' says consultant. © iStock.com / Sveta615

Should EU mimic US supplement label database?

By Annie Harrison-Dunn

A US trade group has made moves to increase transparency and traceability in the supplement market by requiring all its members to submit product labels. Should the EU be considering similar action?

Crowdsourcing could be interpreted as 'outsourcing to the crowd' where it is possible to extend the solution search beyond the boundaries of the industry. Image credit: iStock.com

Crowdsourcing: Fostering openness and innovation

By Will Chu

Outsourcing in the nutraceutical industry has traditionally involved partnering with contract research organisations (CROs) to prove new concepts or differentiate unique product formulas - but more recently the industry has seen a shift in its use and...