News, Analysis & Insights on Nutrition, Supplements, and Health
This month’s new product launches highlight the drive to deliver cognitive health focused creatine solutions, an unabating interest in protein innovation and an overarching focus on healthspan support.
Supplementing caffeine, taurine and phosphatidylserine may improve cognitive and performance-related outcomes in footballers, initial data suggests.
Healthcare professionals in Portugal may be ill-equipped to identify potential drug-supplement interactions, according to new findings, with researchers calling for better training and clearer clinical protocols.
AG1 has partnered Swansea City AFC marking the brand’s first football collaboration in what it hopes will be the start of a “new trend where wellness brands sit front-and-center on sports jerseys”.
A new study from the National Research Institute in Poland argues consumer education campaigns are needed to combat the widespread belief promoted by ‘aggressive advertising’ that dietary supplements have therapeutic effects.
Lower BMI may be associated with greater activation of metabolic pathways linked to cardiovascular health following caffeinated coffee consumption, according to new research.
The sports nutrition industry has a responsibility to tackle the ‘more is better’ mindset through appropriate limits and warnings, experts warn, following a life-threatening case of supplement stacking and over-consumption.
The UK advertising agency, the Advertising Standards Authority (ASA), has ruled against Exhale Coffee after finding that the brand made unauthorized longevity and anti-aging claims.
The Nutra Healthspan Summit will land in London once again this November, bringing together leading academics, innovators, analysts and practitioners in the longevity space.
July’s NPD launches include extensions to gut loving line-ups, creatine and carbs to support the mind and muscles, a fresh partnership offering from Vimto and Myprotein.
UK-based women’s health brand Valerie is on the hunt for a new buyer after struggling to raise the capital needed for the brand’s next stage of growth.
A study from AG1 researchers suggests its greens powder leads to measurable increases in circulating micronutrients, filling a significant gap in evidence to support complex multi-ingredient formulations.
As the lines blur between sports nutrition and wellness, demand for traditional performance ingredients is booming. But sports nutrition brands are increasingly challenged by niche specialists that excel at emotive storytelling and lifestyle positioning.
Hydroethanolic extract of quince (HECO) may improve depression-like symptoms by reducing neuroinflammation and regulating the gut–brain axis, according to a new animal study.
The UK’s Novel Foods Experts Network (NFX UK) has secured $650,000 to strengthen its innovation ecosystem and expand its support across Europe.
Probiotic–phytonutrient blends containing Lacticaseibacillus and Bifidobacterium strains plus citrus bioflavonoids and dandelion root extract could improve bowl function and gut health, according to a new study.
With concerns around supplement quality and label accuracy continuing to challenge the sector, UK-based NF Supplements is betting on batch-by-batch third-party testing and radical transparency as a way to stand out in an increasingly crowded market.
Higher consumption of ultra-processed food (UPF) correlates with poorer diet quality, higher sugar intake, lower mycobiome richness, and potentially altered cardiometabolic function, according to newly presented data.
NutraIngredients’ Sports & Active Nutrition Summit Europe (SANSE) will return for 2026, with this year’s iteration taking place in London on November. 9, 2026.
The European Federation of Associations of Health Product Manufacturers (EHPM) has unveiled new guidance for influencers and food business operators working in the supplement sector.
An exploratory study in Germany found ambiguity and knowledge gaps about micronutrients in both pregnant women and their healthcare providers, particularly regarding vitamin B12.
Longevity is the number one health concern for consumers across continents and age brackets, and they are willing to pay a premium “if they can be convinced the promise of healthspan actually holds true”, according to Nick Stene, senior global insight...
A short course of New Zealand blackcurrant (NZBC) supplements showed small improvements in certain strength measures and modest gains in some cognitive performance tests in resistance-trained adults, according to a study published in Nutrients.
Scientists behind the first wearable device designed to measure human flatulence say their tech will differentiate between the gut health products that work, and those that don’t.
Eight supplement brands have been named on The Sunday Times 100 list, reflecting a ‘fundamental shift in how consumers view health’, according to Dr. Jenna Macciochi, director of science and innovation at Ancient + Brave.
Polycystic Ovary Syndrome (PCOS) has officially been renamed Polyendocrine Metabolic Ovarian Syndrome (PMOS) in a ‘long overdue’ move described as a genuine opportunity for the health and nutrition industry.
Most people are falling short on key nutrients needed for brain health across the life course, according to internal data presented by Holland & Barrett.
Economic uncertainty is driving consumers towards comforting, familiar flavors, according to Mintel’s 2026 The Future of Flavors report.
New product launches across Europe in May 2026 reveal trends for innovating with creatine format and formulation, fiber for sugar and bloat reduction, and a focus on all-natural botanical blends.
Strategic innovation consultancy Qina has launched a Food Health Ecosystem to improve data insights for those operating in personalized nutrition, with the aim to improve access to real-world, long-term data and drive evidence-based innovation.
A new study using a personalized nutrition platform showed a strong engagement from participants and an increase in microbiome diversity after one month of guided recommendations.
The European Commission has updated its Novel Food Catalogue to clarify the regulatory status of olive-derived ingredients.
Arborea and Vita Actives have announced a partnership to scale up BioSolar Spirulina production, positioning the ingredient as a premium new category of spirulina.
Format fatigue was on the tip of everyone’s tongue at Vitafoods Europe last week (May. 5-7), and exhibitors did not fail to deliver genuinely innovative solutions to keep consumers’ tastebuds tingling, sometimes literally.
Seppic has launched strawberry leaf extract Sepibright to support cognitive health during aging, following five years of research and development.
The NutraIngredients Europe Awards crowned 16 worthy winners last night during a VIP party in Barcelona.
New research from APC Microbiome Ireland suggests coffee-driven changes in the gut microbiome may relate to brain function and behaviour.
April’s NPD launches reveal sports nutrition brands working to overcome flavor and format fatigue, a range of RTD health shots, and category leaders shifting away from their hero ingredients.