Videos

Microphyt taps esports category with microalgae

Microphyt taps esports category with microalgae

By Danielle Masterson

As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.

NutraIngredients-USA photo

Novozymes OneHealth builds on parent company’s strategic vision

By Hank Schultz

Novozymes, a long time player in industrial enzyme applications, has launched a consumer facing health division that becomes an instant heavy hitter in the category. The head of the division gave NutraIngredients-USA a peek behind the curtain.

IFF Health unveils new health concepts for women

IFF Health unveils new health concepts for women

By Danielle Masterson

It’s no secret that women have long been underserved by the health and wellness industry, but if you walked the SupplySide West floor, you may have noticed a shift. More and more companies are introducing cutting-edge products for women, including IFF...

Brands flaunt innovative formats at SupplySide West

Brands flaunt innovative formats at SupplySide West

By Danielle Masterson

Formulations are taking on new forms – literally. SupplySide West gave companies a chance to showcase a number of new products– and formats– as brands embrace innovation.

Pura Collagen on success amid Brexit, pandemic

Pura Collagen on success amid Brexit, pandemic

By Danielle Masterson

Just as the UK entered a new trading relationship with the EU, the economy was thrown another curveball with the pandemic. But with a little strategic foresight and a lot of humor, Jennifer Mo is taking the situation in stride.

Personalised nutrition guru on women's role in research

Personalised nutrition guru on women's role in research

By Danielle Masterson

Mariëtte Abrahams is the CEO and founder of Qina – a platform that helps companies connect and innovate in personalized nutrition. Qina provides market intelligence, research and innovation services through products and specialist consultancy services...

Grenade's co-founder on building a disruptive brand

Grenade's co-founder on building a disruptive brand

By Danielle Masterson

Juliet Barratt founded the protein bar maker Grenade with husband Alan Barratt, which launched in the UK market in 2010. When the couple built their self-funded business in their spare bedroom, they had no idea that their hobby-turned-business would make...

NutraWomen Wednesday: Cashtyn Lovan, Aker BioMarine

NutraWomen Wednesday: Cashtyn Lovan, Aker BioMarine

By Danielle Masterson

Cashtyn Lovan is the new Regional Marketing Director in Aker BioMarine’s Human Health & Nutrition department. She has over 10 years of marketing experience in the dietary supplement industry, including strategy and brand development, digital marketing,...

Getty Images / Cinefootage Visuals

September Launch Pad

By Danielle Masterson

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

Researcher makes case for creatine as nootropic

Researcher makes case for creatine as nootropic

By Danielle Masterson

The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.

NutraWomen Wednesday: Amber Cerda, Director of Marketing at NOW

NutraWomen Wednesday: Amber Cerda, Director of Marketing at NOW

By Danielle Masterson

Amber Cerda started working in the natural products industry in 2001, but left to work in higher education. This industry does get under your skin and into your heart, however, and in 2012 she came back to work at NOW Foods.

Getty Images / sdecoret

June Launch Pad

By Danielle Masterson

Sleep, sexual wellness and hydration were key ingredients in this month's new product launches.

Getty Images / Smartguy10

May Launch Pad: Women and gummies dominate lineup

By Danielle Masterson

May is women's health month and there was no shortage of new products geared toward females. Gummies were also prominent, plus a hint of nostalgia in the form of ooze.

NutraWomen Wednesday: Paola Fernandez, Founder and CEO of High Hemp

NutraWomen Wednesday: Paola Fernandez, Founder and CEO of High Hemp

By Danielle Masterson

While working at her father’s cigar company, Paola Fernandez invented a ‘natural’ alternative to tobacco-based rolling paper. In 2016, High Hemp was born and sells its flagship hemp wraps along with CBD gummies and tinctures. In under 5 years, Fernandez...

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