Videos

April Launch Pad

April Launch Pad

By Danielle Masterson

It may be April, but spring awakening is far from sight. Based on new launches, hibernation mode is still in full effect. From magnesium to ashwagandha to the Crocus sativus flower, this month has all the ingredients for sleep and relaxation.

getty | phive2015

March 2023 Launch Pad

By Nikki Hancocks

This month's new product launches include a vitamins and minerals range for women, a partnership between sports nutrition and confectionery giants, and omega-3 supplements for all ages.

VIDEO: Postbiotic scientific discoveries boost consumer awareness

Insights from Probiota 2023

VIDEO: Postbiotic scientific discoveries boost consumer awareness

By Nikki Hancocks

Postbiotics are increasingly seen as an ideal focus for innovators in the world of microbiome modulation but hurdles are created by the lack of use of the word, by both consumers and the industry itself, according to industry experts at Probiota.

NutraWomen Wednesday: Najla Guthrie, President & CEO, KGK Science

NutraWomen Wednesday: Najla Guthrie, President & CEO, KGK Science

By Danielle Masterson

Najla Guthrie, president and CEO, KGK Science Inc. has been hailed as a global leader and sought-after spokesperson in the nutraceutical trade. She is also a lobbyist for the advancement of policy changes in the supplement and cannabis industries.

Kriti Chaudhary, Head of Business Development, Vedic Lifesciences

Kriti Chaudhary, Head of Business Development, Vedic Lifesciences

By Danielle Masterson

Kriti Chaudhary manages sales, marketing and business development for one of the most experienced contract research organizations in the dietary supplement industry. With a passion for science and innovation, she is the Head of Business Development at...

NutraWomen Wednesday: Melanie Avalon, AvalonX brand owner

NutraWomen Wednesday: Melanie Avalon, AvalonX brand owner

By Danielle Masterson

Melanie Avalon is a SAG-AFTRA actress, author of What When Wine: Lose Weight and Feel Great with Paleo-Style Meals, Intermittent Fasting, and Wine (W.W. Norton Countryman Press 2018), and host of the top iTunes podcasts The Melanie Avalon Biohacking Podcast...

Microphyt taps esports category with microalgae

Microphyt taps esports category with microalgae

By Danielle Masterson

As gaming continues to integrate into pop culture, all eyes are on esports, including the dietary supplement industry. Microphyt, a French firm that offers specialty ingredients from microalgae, recently introduced GamePhyt.

NutraIngredients-USA photo

Novozymes OneHealth builds on parent company’s strategic vision

By Hank Schultz

Novozymes, a long time player in industrial enzyme applications, has launched a consumer facing health division that becomes an instant heavy hitter in the category. The head of the division gave NutraIngredients-USA a peek behind the curtain.

IFF Health unveils new health concepts for women

IFF Health unveils new health concepts for women

By Danielle Masterson

It’s no secret that women have long been underserved by the health and wellness industry, but if you walked the SupplySide West floor, you may have noticed a shift. More and more companies are introducing cutting-edge products for women, including IFF...

Brands flaunt innovative formats at SupplySide West

Brands flaunt innovative formats at SupplySide West

By Danielle Masterson

Formulations are taking on new forms – literally. SupplySide West gave companies a chance to showcase a number of new products– and formats– as brands embrace innovation.

Pura Collagen on success amid Brexit, pandemic

Pura Collagen on success amid Brexit, pandemic

By Danielle Masterson

Just as the UK entered a new trading relationship with the EU, the economy was thrown another curveball with the pandemic. But with a little strategic foresight and a lot of humor, Jennifer Mo is taking the situation in stride.

Personalised nutrition guru on women's role in research

Personalised nutrition guru on women's role in research

By Danielle Masterson

Mariëtte Abrahams is the CEO and founder of Qina – a platform that helps companies connect and innovate in personalized nutrition. Qina provides market intelligence, research and innovation services through products and specialist consultancy services...

Grenade's co-founder on building a disruptive brand

Grenade's co-founder on building a disruptive brand

By Danielle Masterson

Juliet Barratt founded the protein bar maker Grenade with husband Alan Barratt, which launched in the UK market in 2010. When the couple built their self-funded business in their spare bedroom, they had no idea that their hobby-turned-business would make...

NutraWomen Wednesday: Cashtyn Lovan, Aker BioMarine

NutraWomen Wednesday: Cashtyn Lovan, Aker BioMarine

By Danielle Masterson

Cashtyn Lovan is the new Regional Marketing Director in Aker BioMarine’s Human Health & Nutrition department. She has over 10 years of marketing experience in the dietary supplement industry, including strategy and brand development, digital marketing,...

Getty Images / Cinefootage Visuals

September Launch Pad

By Danielle Masterson

From gut-brain axis to heart health to hydration, there's a new product suited for a variety of lifestyles this fall.

Researcher makes case for creatine as nootropic

Researcher makes case for creatine as nootropic

By Danielle Masterson

The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.

Follow us

Products

View more

Webinars