Coffee

Monster Energy in Japan (Picture Copyright: Inazakira/Flickr)

Becoming a Japanese energy drink Monster isn’t easy…

By Ben Bouckley

Monster Beverage Corporation admits its Q2 brand launch in Japan has hit problems, but said the nation’s distributors and retailers were far less tolerant of shipping damages and leakages than in the US.

Nestlé invests in Asia expansion strategy

Nestlé invests in Asia expansion strategy

By Kacey Culliney

Nestlé is investing a total of $320m in expansion projects in Indonesia and Thailand in an effort to target health conscious consumers in Asia, the company said.

Cocaine goes no-name

Cocaine goes no-name

By Clarisse Douaud

The saga of the Las Vegas energy drink formerly known as 'Cocaine'
is continuing, with the product undergoing a second name change in
the space of a month.

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