Health Claim

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Experts react to new health and nutrition claim proposals

By Olivia Brown

A number of regulatory experts have spoken out following the proposals published by the UK Office for Health Improvements and Disparities (OHID) last week, which suggested introducing improvement notices to improve adherence to health and nutrition claim...

Health and nutrition claims are highly regulated in the EU - but is a decade old regulation still fit for purpose? ©GettyImages-Goran13

Guest article

Where do we stand on nutrition and health claims?

By Katia Merten-Lentz and Manon Ombredane, legal experts at Keller and Heckman

How have the current EU regulations on health and nutrition claims evolved and where are they likely to go? Katia Merten-Lentz and Manon Ombredane, legal experts at law firm Keller and Heckman, weigh in.

Probiotic predictions: Gut trial style sets the tone for NPD

DISPATCHES FROM IPA WORLD CONGRESS + PROBIOTA 2018

Probiotic predictions: Gut trial style sets the tone for NPD

By Will Chu

Ger Rijkers’ snapshot of how probiotics research is shaping up across the world is perhaps a glimpse into future scientific discoveries as well as product development opportunities they could give rise to.

EFSA rebuffs Heinz health claim complaint

EFSA rebuffs Heinz health claim complaint

By Nathan Gray

The European Food Safety Authority (EFSA) has said comments from Heinz questioning its refusal of an Article 14 health claim relating to Nutrimune late last year does not change its opinion.

Getting a probiotic health claim approved has been 'rendered impossible', says IPA Europe. ©iStock/goolyash

Is it time to admit it's impossible to get a probiotic health claim?

By Annie Harrison-Dunn

If the European Food Safety Authority (EFSA) continues to treat probiotics like pharmaceuticals, it will never be possible to win a health claim, says the European arm of the International Probiotics Association (IPA). But not everyone agrees.

'Should this conclusion persist – the conclusion would have to be that it can’t be possible to get a health claim for probiotics,' says Probi CEO after claim rejection. ©iStock/benjaminec

'We won’t take this as the final outcome. We spent too much time, too much money.'

310th probiotic claim rejection: EFSA throws out Probi claim for iron absorption

By Annie Harrison-Dunn

The European Food Safety Authority (EFSA) has concluded there is “insufficient” evidence to claim a probiotic can help boost iron absorption – but applicant Probi says it won’t take no for an answer.

Researchers say stable isotope technology could be one possible – albeit costly – way of filling in in vivo knowledge gaps for prebiotics. © iStock.com / Ben-Schonewille

Special edition: Microbiome metrics & advances

Beyond microbiota: Prebiotics need hard health endpoints

By Annie Harrison-Dunn

Hard health endpoints, not just changes to microbiota, are needed to secure EU prebiotic health claims and bring fibre intakes up to recommended levels, according to European researchers.

'It’s a very high risk business developing a dossier and submitting a health claim, if you don’t need to do it,' says Glanbia. Photocredits: iStock.com / DimaSobko

Supplier puts lactoferrin in spotlight as ‘iron activator’

By Annie Harrison-Dunn

It’s been two and half years since lactoferrin from cow’s milk was authorised as a novel food ingredient in Europe – but with no health claim for its iron boosting abilities it is now up to manufacturers and consumers to champion the ingredient, says...

Mindreader: The supply chain begins in the mind of the consumer...

"More and more the food industry realises consumer education is the key to success – not claims."

Welcome to the era of Nutrition. Are you ready for it?

By Peter Wennstrom

The moment you realise that every nutrient you eat today will build your body of tomorrow, then you realise you will become what you eat. Couple that with the fact that most cells in our body are replaced within a couple of months and the new paradigm...

Protein World claim making has been deemed unauthorised under EU law & heavily censored by the ASA

UK blows whistle on sports supplement claims

By Shane STARLING

The UK advertising watchdog has muzzled meal replacement, muscle building, metabolism, L-carnitine, CLA (conjugated linoleic acid) and other claims being made by a UK based online manufacturer-retailer as it continues its claims crack down based on EU...

Health claims panel memeber Hans Verhagen told HiE delegates that he thinks 'everybody would love to see at least one approved health claim ... at some point in time,”

"I think everybody would love to see at least one approved health claim in these areas at some point in time”

EFSA claim for pro- and prebiotics getting closer, but industry is wary of rushing

By Nathan Gray

There is a general feeling that probiotic and prebiotic producers are getting closer to receiving their categories' first ever health claim; however many big companies are wary of rushing applications after learning the lessons from previous failed...

Lawyer: “This ruling just shows that it is very difficult to make any reference to any health professional...

ASA pulls 2 Vitabiotics ads in UK

By Anna Bonar

The UK's biggest supplement manufacturer, Vitabiotics, has been censored over two ads for misleading health claims by the UK Advertising Standards Authority (ASA).

Could improved cognition and metabolism be chocolate health claims of the future?

What will be the next cocoa health claim?

By Oliver Nieburg

‘Neuroprotective effects’ and ‘improved metabolism’ could be the next health claims for cocoa and dark chocolate after Barry Callebaut’s heart health win, according to a medical doctor.

Vitabiotics has complied with the ASA ruling for its Diabetone food supplement

UK ASA ruling

UK on diabetic supplement: Blood sugar link ok (but not diabetes)

By Shane STARLING

The brand name of a food supplement aimed at diabetics called Diabetone is protected under the EU nutrition and health claim regulation (NHCR), the UK advertising watchdog has found. But it ruled against what it found to be text suggestive of treatment.

Kaneka oils CoQ10 market without heart health claims

Dispatches from Vitafoods Europe 2012

Kaneka oils CoQ10 market without heart health claims

By Shane Starling from Geneva

Japanese CoEnzymeQ10 leader, Kaneka, is finding success in new product formats like olive oil for the heart health nutrient, even as its health claims have joined the long list of rebuttals under the EU’s new uber-strict system.

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