Danish probiotics giant Chr Hansen today launched probiotic pellets into a “big gap” in the global juice market for long-life probiotics, with carton maker, TetraPak onboard to deliver the technology.
Sales of the world’s first probiotic juice, ProViva, have not been dented by the raft of probiotic strain negative opinions flowing from the European Food Safety Authority (EFSA), with sales jumping eight per cent in the first quarter of 2010.
Beverage manufacturers seeking to extend their health and wellness portfolio can now incorporate a clinical dose of an immune boosting probiotic strain to their refrigerated fruit juice range while keeping their all-natural positioning, claims Danisco.
Too many producers are falsely labelling their products as
probiotic and could present a stumbling block to the sector's
expansion, says the marketing head of leading innovator Valio at
Drinktec 2005.
