A host of market data and food company reports in the past year have suggested COVID-19 has accelerated and amplified interest in functional and healthy foods that deliver wellbeing benefits such as immunity and stress management.
New legislation including ban on TV advertisements for HFSS food before 9pm – and a complete ban on online adverts - is being considered by ministers as study reveals fresh evidence between obesity and risk of catching COVID-19.
Consumer expectation of health and wellbeing focused food and drink has evolved so quickly that the big trends of last year are already outdated but here are the newest trends and the key strategies for success.