The US online probiotic supplements market grew 30% to $580 million in 2020 as COVID-19 drove people to that sales platform and toward immunity-focused self-care, according to a just-released Lumina Intelligence report.
Amazon has begun requiring supplement marketers to provide comprehensive testing results and other documentation in order to be able to sell products on its site.
There has long been a tale within the dietary supplement business of there being two industries, the ‘good guys’ and ‘them.’ With the proliferation of fraudulent products for sale online, the question becomes, whose job is it to remedy that?
Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped.
