'What we're wrestling with is whether CBD is an ingredient play, or something huge brands can be built around'
Serenity Kids offers protein-fueled alternative to sugary fruit purees for babies
Serenity Kids is seeking to carve a distinct niche in the baby food category by offering an alternative to sugary fruit purees with a line of products built around meat protein (wild salmon, grass-fed beef, pasture-raised turkey) and healthy fats such as avocado and olive oil. The brand is set to launch in Whole Foods stores nationwide this spring.
